There is no crisis challenges: Moving from routine challenge

Of course, There is no crisis challenges

May I use this phrase Albert Einstein to influence an aspect of the Personal Branding I think is important: the need for autocuestionarse with some frequency.

I explain: although it looks like the self esteem It is the key to a good projection of personal branding, the question oneself occasionally generates new challenges we take to improve. It's what you call into crisis.

The crisis does not refer here to an economic downturn such as we are living now, but there is no doubt that the crisis forced many people to reinventing themselves and generate new yields.

If every day we are able to complete 3 sudokus, there will come a point where addressed to a sudoku will not generate interest and help develop our brain, It is what would be a routine. We'll have to look for a new challenge that will allow us to continue to grow intellectually, like chess, crossword puzzles or learning a new language.

Imagine that we are in a situation of personal crisis. ERE has put us on the street, or we have decided to get out of a company that would not let us live. Start a new challenge, is sure to be interesting. I have in mind the case of a friend who, after years working in advertising agencies, and yéndole great things, He accepted the offer of some financial analysts. Theoretically something unthinkable: I agree. They paid much better. This new work has taken him to countries around the world, and he has now achieved a status with just 40 years that many wanted for themselves. She decided to change her routine, put in crisis. And it went well. But we know, If you do not try you do not know.

If you decide to put in crisis, health. your Personal Branding will benefit. And remember, There is no crisis challenges.

Einstein image by

It's not about the number of contacts, This is how we interact with them

In our personal brand management, often confused with quality amount.

It is true that the networking It is based on propabilidades, and the taller, better. It is also true that we are in the era of affinities, personal segmentation, del one-to-one, and, in, from personalization. To have 5.000 contacts LinkedIn It is very interesting, but it will be even more if we divide this heritage in related groups (consultants, managers, thinkers, journalists….) and we address them in a manner more akin.

Both Facebook and LinkedIn, Plaxo, Viadeo… Contact hunting sometimes becomes a nonsense. I can understand that a political candidate need a very broad base of “friends” for desvelear agenda, their thoughts and proposals. Perhaps the problem lies in the nomenclature “friends”. I do not deny that there may be someone with a lot, many friends. But these figures we see often 5.000 friends are unreal. In our personal brand management, often confused with quality amount.

Twitter case is somewhat different, since that's possible “follow” people for what they think and what they write, not because our relationship with those people. Twitter, Besides, its interface offers the ability to create affinity groups. So that, according to the mood of the moment, one would want to read things “Coach”, of “politicians” it “football”…

Twitter offers the ability to create affinity groups

In the background, online contact management should not be far from the offline management. When you create a database, there is always a field that defines the sector. That's the key customization. So that, It's not about the number of contacts, is about how we interact with them.