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12. Still at least 10 your specialty blogs?

This has changed, Let's not fool ourselves. Before we could get information from magazines sector, seminars, meetings, conferences. Then, with the emergence of web 1.0 forums emerged as places of sectoral meeting. The arrival of web 2.0 brought tools like Wikipedia, a virtual well of knowledge created by Internet users themselves. But today, without a doubt, the largest source of knowledge outside schools and universities are blogs.

The blog (short for web log) or log born in 2005 and now it has a community of millions of Internet users on the network. To understand the importance of blogging in generating knowledge and information transmission this excellent video I attached only 3′ created by commoncraft.com:

But the issue is how do you know which blogs that interest me are for my industry? There are several ways, but the best Google search blogs and put the keywords or tags.

Blog image by Shutterstock.com

11. How many virtual connections have?

Facebook friends, LinkedIn Contacts, Friends on MySpace, twitter followers, blog readers…

This is your virtual patromonio. If you want that is also a real estate, interacts con ellos. Send messages, Post notes, tweets, congratulates anniversaries, creates clusters. Your virtual connections are more important than you think. Perhaps Twitter is the virtual platform, where you can have followers who do not know anything, but that in teresan for your ideas. It's a great opportunity to meet world. Not you spoil.

10. What type of business you work? ¿Visionario or dinosaur?

Bernd Schuster would say, “It's not necessary to say anything else”.

The truth is that the approach “dinosaur” It is usually preferred by banks when giving credits. solid companies, often family, they have not introduced excessive changes in its internal and external approach. Everything goes well until a recession tremble for not having been able to adapt to changes.

Focus visionary It is feared by banks. It is very stable people that risks own money and that of others in a project, at the moment, no market. No matter what guarantees there is behind the project and the preparation of its entrepreneurs. Banks play it safe. ¿Capital risk? in Spain is a substitute for what happens in other OECD countries.

The entrepreneur visionary must break many barriers before break through and launch your business. The first is financial, but for more. The chances of success just move on 25% ROI in the third year. But if you exceed this phase, the visionary has succeeded in creating one of the best bargains you can think. Who follows her gets her.

An interesting example of visionaries is Power Balance, based on a bracelet with a MYLAR hologram in which a frequency has been stored from natural materials known for their beneficial effects to the body. Imagine the founder of Power Balance asking for a BBVA credit (sorry, It is not personal) to create your business. Still they would be laughing at him. In America-particularly in California- everything is possible, and that the capital risk They did not hesitate to bet on the idea. They matched and won.

9. What are your goals? Have you written a plan to achieve?

What happens to us every beginning of the year, or just after the summer? Which often took advantage of this circumstance to draw a Personal objectives. There are many types:

  • From Health: slimming x kilos, point us to a gym, 10Km running gear, a balanced diet, give up smoking, do yoga…
  • family: dating, decide on a date for the wedding, pose a divorce, change habits, have a child, adopt a child…
  • cultural: read 4 books a month, see all movies in VO, Go to theater every month, travel every two months, finishing school, create a blog…
  • From leisure: go out to dinner every Wednesday, friends gather once a month, buy a LCD projector…
  • Professionals: improve positions in the company, find a job, change job, get a transfer, undertake…

If you also want that these objectives are met, write them. Nothing is more usual to see how time passes and how those goals will not ever come to fruition. Must write, even on a paper napkin. And you have to read every week, see progress, see what's wrong and fix the target, but without abandoning. In other words, draw up a plan, without templates, without rigidities, a map.

Already you have your plan? To track clicks on Twitter here

8. What you find when you put your name on Google?

In other words, How do we manage our online presence?

Your name on Google what does?

We have found several cases among customers with our Personal Branding

  • In a case, the character appeared only in a legal dispute over ago 10 years for a bad debt (then it was satisfied, but that does not reflect the net)
  • In other, we find that the character had a false “other me” created by a third party LinkedIn. Obviously, impossible to find the keys and passwords to eliminate the fraudulent account.
  • In many cases, the characters appear only in golf competitions listings, fell, windsurf. Something not usually help a lot when it comes to finding work or look for clients.
  • In cases of younger people, It is common to see the name associated with unedifying phrases MySpace or Facebook, related parties, sex…
  • But in the vast majority of cases we see that what appears on Google has not been managed by the person concerned. The network has been commissioned to mark their preferences.

How to avoid it? An easy answer would be to hire one brander staff (management consultant personal brand or personal branding). But in general lines, It is to apply some common sense. Not engage in phrases that have boomerang effect. Avoid full conflict. Generate positive news. Use Twitter It is a good recommendation. They are short sentences (type SMS, guys at 140 up to characters 280) that help position the person with a particular field.

For more information contact me.

 

Google search image by Shutterstock.com

7. How do you communicate your value?

Last 2 March we referred in the question post How do you create value?

How do you communicate your value?

Is very well create values, have values, defend values. But if you do not communicate no one will know. Will it serve something? Yes, to fill the gap of complacency. Little more.

The truth is that today there are many ways to communicate. Time has passed that it was necessary to publish something in a newspaper that the world found out some news. Now is not it. We are in society hipercomunicación, So the web 2.0 It gives us resources to reach our personal brand, our value, whom we want. It is a less mass communication, more individualized.

The power of information is no longer in the middle, It is in the individual

When someone writes a note Facebook, He wants to share with friends. If the note is written LinkedIn, He wants to share with your professional contacts. Now is sharing information. When someone wants more openly share an opinion, uses the blogs and microblogs (twitter). But that is not all. Now we can enter the digital edition La Vanguardia, The country, The world, ABC… and write a comment about a story. I will be published in the act, and possibly you will have immediate response. We can directly influence the creation and definition of words through Wikipedia. The power of information is no longer in the middle, It is in the individual.

Y tú, How do you communicate your value?

 

Cover photo by Monster Ztudio on Shutterstock.com

6. Like trying new things?

The question gets it, but even if you read it and tell yes, there is a vast majority of professionals who do not like at all to change routines. An example of “real life” we have on visits to the restaurant. On a table is always asking conservative macaroni and beef tenderloin, who dares with a carpaccio of monkfish or going further and try some algae raw prawn.

The tipoplogía of innovative hedonist, a typical profile of 80′, responds to this third diner who does not afraid to try new things. In the business world it is interesting to open the mind to new proposals, especially when you want to progress (an international destination) or when you want to find a new job.

It may be the case try something new and that does not satisfy us, but the risk “is part of the business”. Japanese companies are notoriously conservative. Westerners let them invent and perfect… It is not like this, absolutely. I am an admirer of the company Honda, one of the world's largest sources of creativity. Apply it to robotics, and depending on their results, apply it to ship engines, car…

5. Why should hear?

“I have a strategy for your Foundation to attract more partners”, “I am selling consumer products business”, “I am sure that this company could reduce costs by avoiding personal traumas”, “I am an expert in fashion for the expectant mother”, “I am a specialist in child marketing”, “I work as a doctor, but step 3 months a year in Africa helping an NGO”, “The more I hear, learn more. And the more I learn story, Maybe I can help”, “I have written three books”…

…and you, Why should hear?