Today I speak of Graduate in Personal Branding Blanquerna Faculty of Communication, Universitat Ramon Llull. The first edition 2013/2014 It is a few weeks to finalize. At the moment the online course follows format. I remember that this is a blended course, with online content and site week towards the end.
The truth, as I said the academic director, Jordi Collell -also my partner in Soymimarca– It is that it is working very well and a lot of interest ahead of the season 2014/2015, whose enrollment is now open and already received several preinscripciones.
Support personal branding
As co-author and professor of this postgraduate and as a consultant Soymimarca, I appreciate the support and evolution that is experiencing the Personal Branding in the world, but especially in Spain and Latin America. What it seemed like a fad is consolidating, and not only as a form of consulting or training to professionals, but as a indispensable tool for promoting intra-entrepreneurship in companies.
The pioneers of personal branding
It's been years since the distant article Tom Peters in Fast Company magazine entitled “The brand called YOU“, and years also since publication of “And you What brand are you?” of Neus Arques and “Personal brand” of Andrés Pérez Ortega. Since the latter, back in 2006, There have been many texts published through books and posts that have enriched the landscape of personal brand. His pioneering work has not fallen on deaf ears: The Graduate is the first in this field, but I am convinced it will not be the only and soon some other university in the world will be encouraged to “lecturing” on the matter.
Graduate infographic of Personal Branding
To explain the formative path Graduate Personal Branding, technically known as “University Diploma of Specialization in Personal Branding. Communication Strategies for the Management of Personal Branding“, nothing better than a infographic, I draw directly from the blog posgradopersonalbranding.es.