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Leadership, vulnerability and personal brand

 

 

The vulnerability human, and for us it makes a powerful difference to robots (at least for the moment). A few days ago I read a fantastic text published in Fast Company by Chris Litster, CEO of Buildium, a platform to help property managers streamline their businesses..

I'm not going to translate the article, but I am going to try to extract some lessons on management. If you have little time, I invite you to see this summary a minute (in Spanish):

Promotion to CEO

Chris Litster was promoted to CEO within his company, and set out to be an empathetic, listening, close leader. Ready to "let down his guard at work and create a space for real understanding and empathy" , something really risky in a traditional organizational model.

For me, there is a key question that Litster asks: Wouldn’t we all like to live in a world where people were honest about their insecurities and needs, rather than projecting overconfidence and aggression, especially in business?

Lesson 1: The binomial Leadership + Vulnerability is not easy to exercise

In his early months as CEO, Litster was so focused on "not being a dictator" that he went the other way. By not taking a more vertical approach, he ended up leaving his senior team in a leadership leadership .

His team doubted what Litster expected of them, did not feel that they had their support, and that generated uncertainty and stress.

Vulnerability and clarity are not mutually exclusive

It was only when he made things clear that he began to move in the right direction. As a lesson, vulnerability and clarity are not mutually exclusive. Being vulnerable means being clear about needs and expectations and receiving feedback.

Lesson 2: honesty yes, but under a leadership of service

We agree: being very honest with your team is the cornerstone of good leadership. But honesty must be accompanied by an offer of help, support and guidance.

It's okay to reprimand someone for not fulfilling their part of the bargain or not achieving their goals, as long as you have the resources at hand to help them overcome their obstacles. As a lesson, let's not forget that leadership must be about service.

Lesson 3: A Thin Line Separates Coherence from Ingenuity

Litster wanted to improve the elements that make an organization 100% integrated in the 21st century: This is diversity and inclusion. To this end, he organised an event for women to discuss the major technological challenges.

Without realizing it , the event, which sought to be inclusive, became exclusive. The lesson learned is that you don't always have to step back and regret a decision. Litster shared the process of reflecting on that position with a new philosophy: Agreement is not necessarily the goal; understanding is.

At this point, I think it takes some courage to justify an apparent contradiction. The author calls it leadership from vulnerability.

Lesson 4: All Superpowers Must Be Activated

Those of you who know me from previous readings know that for me our Values are our superpowers. Litster adds a new superpower: that of asking.

And he adds it as a result of an anecdote: he found on his desk a paper with a drawn bird and the word "vulture". Initially he attributed it to a possible criticism of his leadership .

Asked, Asked, the vulture was the mascot of a team in which Litster was named an honorary member. End of speculation. Key lesson: ask before you reach misleading conclusions.

Lesson 5: Rely on Other Leaders, Avoid Manager Loneliness Syndrome

Litster's previous CEO, who gave him the reins of the company, was beside him at all times . Kind of an executive consultant. .

True, CEOs, because they are CEO's, don't have all the answers. In her words "true leadership is knowing what you don't know and what you won't know". Therefore, having a point of support gives a deeper and more realistic view of things.

Litster is doing very well, and so is his organization. He admits that living in vulnerability as a leader has given him the set of tools to start improving: recognizing mistakes before they become lethal and correcting the course as soon as possible.

Vulnerability is not the Achilles heel

We have grown up thinking that vulnerability is the crack in the boat through which water enters. In leadership it's not like that. Vulnerability is sensitivity, empathy, it is to take the helm of the ship directing the team so as not to run aground, to avoid cracks.

In terms of personal brand, the opportunity lies in modifying the idea of the leader as someone who is unbreakable, who knows everything and doesn't care about the problems of his people.

Today's big bank managers or big companies still run in a zero vulnerability format. We may need the next generation of people like Chris Litster to come along to achieve a business ecosystem that prioritizes purpose, and within it people, the planet and profits (in that order).

 

Stock Photos from Professional Bat / Shutterstock.

Some advantages of changing Why? for Why not?

That's it, Why not? If you read me you know that I am not much given to motivational speeches. In my opinion, the words "quality", "Democracy" and "passion" have been used so much they mean the opposite, and they area often used in absence of the concept. Although my profile is more emotional than rational, clearly I work to live and that two plus two equals four.

For some time now I have been thinking about when we became adults. As children, we love to constantly ask Why? Curiosity is the emotional DNA of childhood, and it allows us to know more than we would know if we were silent.

We never stop asking Why? but the difference is that as adults we move from curiosity to questioning. The adult version of Why? is too often a barrier before taking a step forward: Why should I do this or that? This phrase, seemingly innocent, it's often the origin of failure.

If you have little time, I invite you to see the video summary of this article in a minute:

Why not?

I think that this Why not? it's equivalent to Why? of childhood applied in adults. It is a question that wants to overcome barriers, fears, and limiting beliefs. When someone proposes something that your rational side refuses to accept, let your other side act, the wild, creative side, and make this powerful question emerge: Why not?

Pros and cons

If you just ask Why?, you close the door on the possibilities. Instead Why not? you create a double denial, that is, you are on the positive path to seriously consider taking action and accepting challenge. Of course, you are open to considering pros and cons.

Reading biographies, I always come to the conclusion that people who have gone far have used Why not? more often than the rest of the world. If you take a look at one of the best biographical compilations of success and leadership, the duo "Aprendiendo de los Mejores" from Francisco Alcaide, you'll confirm that Why not? It is a common denominator of progress.

Tony Robbins asks why

Writer and lecturer Anthony Robbins (by the way, 2th example of "Aprendiendo de los Mejores" after Amancio Ortega) is considered the best mentor in personal development. I'm not going to reveal the reasons that led Francisco Alcaide to include it in his book, that would be spoiler.

However, there is one point in Robbins' personal story that fascinates me: He is able to explain his purpose and value proposition in just five words requiring two seconds: I’m the why guy (Soy el chico del Por qué). That's his "raison d'être"..

Have a look at the first few seconds of his TED to see how he presents himself::

And precisely the answer you get from his clients, mentees, coachees or those who listen to him is invariable: Why not?

It is an absolutely exceptional case. He wants to know your motivations so that you can ask yourself the question: Why couldn't I do this or that? Why not?

Why as a purpose

Many have referred before to the why as a purpose. From Nietzsche to Simon Sinek, to Viktor Frankl, the Why? question has helped us solve a complex puzzle: that of our reason for being.

When I wear hippie hat, I believe that few 21st century businesses and people will survive the absence of purpose. Although there are tools to find it, such as the Ikigai, we have not been educated to find an answer to such a complex question.

Why not, seen as an accelerator of purpose and action plan

A way that seems to me more opportune and simple to accelerate the answer to such an existential question is to break the negation: A simple Why? just deny, and break, while the Why not? facilitates, makes possible, makes flow.

Our purpose is also our vision, our contribution to improving the world, our dream, our legacy. So is it not true that all dreams break down barriers? Aren't dreams Why not?

Try it. Discover your purpose. And to accomplish it, repeat this same question at each stage of the journey, in your action plan.

Do you want some inspiration? Bill Gates and Paul Allen wondered in 1975 why not use their software to empower people. And not happy with it, they wondered why there couldn't be a computer in every house and on every office desk. Do you see now the power of this question? It's your turn. Have a nice week.

Why not Image by Comic Sans on Shutterstock.com

Well, so why don't you subscribe? 😉

Sorry about the pun. Last week in the post Brand ambassadors: the secret of trust, I announced a gift of a free ebook on the same topic employee advocacy programs to all subscribers. As the offer is limited, I encourage you to take action.

ebook brand ambassadors

I subscribe to this blog and after confirming the subscription via email I will immediately receive the free download of the ebook "Employee Advocacy: The Power of in-House Brand Ambassadors" (in Spanish).”.

 

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How do we manage an overdose of goals in the absence of PURPOSE

Each new start of the year or season is an ideal time to claim for overdose of goals that end up falling (mostly) in the pipeline. The new intentions will remain in that if we do not put them two basic ingredients: direction and action plan.

Giving meaning to everything: the PURPOSE

Beyond the overdose of goals we think of “the big one”, the motor of our life, what it gives meaning. Now it has become fashionable to talk about Ikigai (Your reason for being), but I prefer to keep the original name: PURPOSE, yes, In uppercase (to distinguish it from the more specific actions that mistakenly call “goals”).

To enter fully into the PURPOSE, I invite you to read What is the positive impact on society want to leave? You got it? It called purpose. In the background a capital purpose is not a toy those who get tired after three days. It's like a good friend, very durable, sometimes eternal.

One purpose is why, It is an achievable dream, is the contribution or legacy we want to leave humanity. Is, as it says Sinek, why we get up every morning, beyond happiness or money.

Imagine a world in which many of us wake up inspired us, We feel safe at work and return home satisfied at the end of the day. Simon Sinek

Overdose of goals? We need to focus

As I said, the classic early season goals are not really goals, but small gaps or unmet opportunities in the past. Dieting, do sport, study music, do such or such other course not pose the driveshaft of our life. We talk about wishes, plans, Projects, wills, intentions.

Far from downplaying these small projects, we consider them as such, and provide them with an objective, a period of achievement and an action plan. The methodology S.M.A.R.T. it may be useful to try to bring order and focus to all this.

The action plan

The midset to practise sports, for example, It is a first step. We got there by a trigger (bad health) or near examples (good health) that inspire us to initiate a plan. The problem or feature of any plan or project is to work must be strategic, and not as tactical as “I have gained weight 5 kilos and I'm going to a gym”.

S.M.A.R.T. helps us realize what we want, the deadline and the possibility of measuring success. Recall that the initials refer to Specific, Measurable, Achievable, Relevant, Timely, which we would translate into Spanish as específico, medible, realizable, relevante y limitado a un tiempo.

An example:

I will start a health program walking pace 3.650 km per year and reducing carbohydrates from my diet on a 50% in a year to maintain a balanced BMI and avoid problems and diseases resulting from low physical activity.

Specific is the health program, measurable are the 3.650 Km (supposed 10 Km / day) and reducing sugars, timely is one year, what is achievable is to keep the IMC and relevant is to prevent diseases.

Activation is OK, but with a horizon

The format S.M.A.R.T. it is useful if you write it, if placed in a very visible wall, and if it is provided with tools to ensure success. With the above example, I'd buy a watch with heart rate monitor to measure distance walked. I study the routes that allow me to walk with minimal disruption. Reduce the use of motor vehicles. Visit a nutritionist to give me some guidelines. And do not forget the annual check-ups.

You see?, we can have dreams, Projects, but not an overdose of goals, because there is only one PURPOSE, and is very long-term.

Photo by ESB Professional on Shutterstock.com

Events

TEDxEixample Salon

TEDxEixample TEDx Salon is a small format (a single talk). It will be the 22 January at 19pm in the old factory Damm Barcelona. Free admission if you subscribe on this form.

As an appetizer of what we see, here's this video:

 

#BrandingWeekRD

From 4 to 8 February will take place the Branding Week in Santo Domingo (Dominican Republic). This is an event organized by QUIFER Consultores full dedicated to Personal Branding. Among the workshops that will be held I feature:

  • Employee Advocacy
  • Healthy organizations
  • Political Personal Branding
  • HR Digital Transformation.

Branding Week RD

I will be part of the group of trainers and speakers together with Eva Collado, Paula Fernández-Ochoa and Nancy Vazquez. For registration, contact Anabel Ferreiras at www.madi.digital/brandingweekrd.

 

Ebook Personal SWOT

I am preparing a book on the steps to create a personal SWOT. It will be exclusive to subscribers You're not yet?, cheer up!

Believe it or not, an entrepreneur is a person

Yes, the businessman He has had a bad press as a collective. Likely due to the opacity in how they communicate (communicate in the). Fortunately, something is changing. And those beings who like iron now show their vulnerabilities, His emotions, human condition.

The entrepreneur is like you.

The businessman It is like you; it's more, you, You may not know, also you are an entrepreneur.

A company no longer a task involving some difficulty. And I wonder daily affronts not many of these difficulties? You did not take complex decisions that can harm a few to benefit a lot?

And reminiscing Tom Peters, each of us is a businessman your YO, S.L. We have the ability to manage many small departments that depend on us: I+D, production, branding, marketing, finance, RH, Logistics… You are like the entrepreneur, with the difference that you will auto-you manage and businessman managed for many.

Our superpowers have always been there, but now we transmit without fear

Our Superpowers (Our values) now they make us proud, not shame us. It was a time to show certain values ​​such as solidarity, empathy, the intuition, the imagination… It was considered a sign of weakness businessman. competences soft They were not taken into account. It was what I learned, not how we applied and what we broadcast.

Hence that some were baptized as empresaurios. If we remember Gordon Gekko (Wall Street, 1987), all that mattered to businessman yuppie of those years was the success at any price, the luxury unleashed the accumulation of money. Was far concern for employees and partners or actual corporate values ​​that go beyond hierarchical and authoritarian leadership.

Values ​​are seeking values, power connection

The businessman, and that includes you, It begins to be interested in how that confidence is transmitted. The strategic vision of the business is no longer enough. Executives need to achieve a humanised vision. As claimed by the surgeon and writer Atul Gawande, “hires attitude and skill training”. The skills can be acquired, but the attitude (whose engine are our values) They come with us.

The profiles millennial They have understood like no idea, the prioritization Values ​​on competence. This allows the businessman have better integrated teams, shirt bearing the brand and proudly wear. It is no longer leads, with what-Lider. Do not believe it, if co-creates. And that is possible with integrated teams, motivated and related values.

Values ​​matter and purpose. More than ever.

Entrepreneurs Region Murcia

4th in full digital revolution, remember the words of futurist Gerd Leonhard “…anything that can not be scanned or automated be considered an outlier”. And I assure you that the values ​​and purpose are not robotizables. So every time, the businessman, It should take into account these two factors.

Anything that can not be scanned or automated be considered an outlier. Gerd Leonhard.

The purpose It will help all who work behind a project to find the meaning of it. A place to see where they go, They know why they should get out of bed in the morning.

The values, meanwhile, will act as vectors emotional connection between those involved in the projects and their stakeholders, its stakeholders.

This week I had the opportunity to share this powerful triangle Purpose / Values / Connecting with a group of entrepreneurs Business Forum Murcia. Thank humanist friend Juanma Egea for having me. I checked live: a businessman It is also a person.

Executive woman photo by Nariz on Shutterstock.com

Agenda

  • 28N. Update Zaragoza. 28 November in Zaragoza active. free event. Registration on the website soon Zaragoza Activa. Do not miss my colleagues Victor Candel, Meme Romero, Elena Arnaiz, Eva Collado, and Juan Martinez (organizer and speaker).
  • 28, 29N. Workshop Personal brand and Relationship Management. Ferrovial, Euroforum II in San Lorenzo del Escorial. You can follow the hashtag #MarcaPersonalSumma
  • 1D. Personal brand 4.0. Personal Branding Lab Day. From YouTube, 11 Personal Branding conducidas hours followed by Nilton Alicia Navarro and Ro collaboration with the Blanquerna Communication and International Relations and Infojobs. From 10 a 21h (GMT+1). Free. You can follow the hashtag #PersonalBrandingLabDay Personal Branding Lab Day 2018

 

What is the positive impact on society want to leave? You got it? It called purpose

Why do you wake up every morning, beyond money or happiness? Are you in your hands better world, or a small part thereof? Why or who you're ready to fight? What makes that sometimes do not remember lunchtime? and add What is the positive impact on society want to leave?

We welcome the Purpose, to purpose, the vision, the search for meaning.

Some time ago I published on this blog post The person as a unique, a review of the magnificent book by psychologist Viktor Frankl “Man's Search for Meaning” and its observations on the purpose during their captivity in several Nazi concentration camps during World War 2. One conclusion of their studies is that people with a higher purpose, something that was waiting for them beyond the fences, They survived better than others.

In the field of organizations, as I said Ivan Diaz, branding expert and founder of Branzai, “Reality, is that the whole company that has elements of focus, ie propositions that help to walk in the same direction, It grows above average. It's more, any company that has defined a Brand Purpose, It is highly likely to have greater brand culture, and that by itself already it makes you above average.”

The transcendentalist philosopher Ralph Waldo Emerson (1803-1882) he said “The purpose of life is to be happy. It is to be useful, be honorable, be compassionate, do that makes a difference that you have lived and lived well “. I agree, Happiness may be a consequence of your purpose and how you take it out, not an end in itself.

I help to draw futures“. That's my purpose. It took me years to discover, and I did simply analyzing the positive impact of what I was doing in my work as personal burner.

Agree, and how does this apply in an organization?, who is the reponsable?

I recommend reading a great article Harvard Business Review called Creating a Purpose-Driven Organization, Robert E. Queen and Anjan V. Zhakor, two teachers and consultants. It's a long article but full of examples, fruit of their research and consulting experience.

It is extraordinary the mobilizing force of a good purpose. But demobilize his absence or purpose other than genuine. The article talks about a company that during the crisis of 2008 He tripled their income in subsequent years, fidelizó the better their professional and more. So, is not only an improvement of intangibles.

I know, You think it's much easier to write the purpose of a non-profit organization (ONG, administrations, public school, Public hospitals…). It is not like this. To a funeral home business can generate a positive impact on society, humanizing dealing with family, facilitating the procedures… The same with a company of military equipment did not the blue helmets of the O.N.U. They do not act as a peacekeeping force? No excuses serve. any organization (no criminal) creates a positive impact on society. You have to research what. Most important, share it.

I can not agree more with the phrase Simon Sinek, leadership expert: “Customers never feel anything for a company until its people first sit”.

In any case, and again recommend reading the article, summarize their 8 keys to creating an organization with higher purpose:

  1. Display an inspired workforce.
  2. Discover the purpose.
  3. Recognizing the need for authenticity.
  4. Convert the true message in a constant message.
  5. Encourage individual learning.
  6. Convert to middle managers into leaders driven by objectives.
  7. Connect people with the purpose.
  8. “Break free” to the change agents

Connect people with their purpose

Quinn and Thakor conclude that “although a purpose does not guarantee economic benefits, We have seen impressive results in many organizations. And other research, particularly the study of Gartenberg, which included 500.000 people in 429 and companies involved 917 annual observations between 2006 and 2011- It suggests a positive impact on operating financial performance (asset performance) and forward-looking performance measures when the purpose is clearly communicated.

So the purpose is not just a lofty ideal; It has practical implications for financial health and competitiveness of your business. People who find meaning in their work do not accumulate their energy and dedication:. release them, challenging conventional assumptions about economic self-interest. They grow rather than stagnate. They do more, and make it better.”

Do you still think that the purpose due to an empty and simplistic rhetoric? If you have banished the idea, You have a mission as leader of your organization: connect people with their purpose.

 

Photo Colourful defocused glitter by SBW18 on Shutterstock.com

The person as a unique

Sense, purpose, view, mission and personal brand. Review of the book "Man's Search for Meaning" by Viktor Frankl

I do not intend to discover anything new on a work that was published in 1946 and it is deservedly one of the best-selling books of essays World. My intention is to try to establish, as far as possible, parallels between SENSE, the purpose, the vision, mission and personal brand.

guillemrecolons.com personal brandingIt is easy to empathize with someone who has gone through the ordeal of surviving almost miraculously- several concentration camps by his Jewishness. Get into the skin of psychiatrist Viktor Frankl (1905-1997) without having passed through Auschwitz it is not possible in theory, but thanks to his amazing story in psychological key to life in campus you can you move the worst years of Nazism and may try to understand the reactions to life prisoners, of the Cemetery (name of the ascended prisoners who collaborated with the SS) and soldiers responsible for the daily life of these facilities destruction and death.

Man's Search for Meaning mixture autobiography, a psychological test and a theoretical appendix on logoterapia, understood as the science that seeks the "logos" (sense). It is highly recommended, and the only question I ask myself is why the hell did not I would have read before.

SENSE

It would be wrong to conclude that summary people who have found a meaning to their lives better support the weight of reality and existence, however hard it may be. But there is something of that in reading the book and conclusions. The meaning of life responds, According to Dr. Frankl, al “Why”. In other words, Why we are here?. Is it possible to live life without finding a reason to support it?. Many prisoners lost the meaning of life after losing their loved ones in the gas chamber, typhus or any of a thousand reasons people killed.

PURPOSE

The purpose, at least in the guidance given to the term personal branding, respond more Where?. Where we want to go? The purpose I would be more in line with a vital goal, with a destination, and there is less important meaning. Losing a loved one would not have to blur a purpose.

VIEW

Vision responds to for what. It remains as largoplacista as the meaning or purpose, but here introduces what burners We call the summary of the value proposition. What was I able to help others? To compose vision often retrospective technique is used, consisting picture your own epitaph.

MISSION

The mission has to do with the way and we will use the provisions in the backcountry. Greek poet Constantine Cavafy the spoke that the meaning of life was not marked by the birth and death but by the way, by crossing (in nautical terms his poem "Journey to Ithaka" talk that it is important not reach the destination -the Island- but experience and knowledge acquired during the voyage). The mission would then respond to how, our values, skills and the way in which we carry out on a daily basis.

Returning to book Frankl, Perhaps the best summary is in this paragraph that I provided in its literal form:

When you accepted the person as a unique being, irreplaceable, then the responsibility arises in all its transcendence that man takes to the meaning of his existence. A man conscious of his responsibility to another human being that awaits him with all your heart, or to an unfinished work, You can never throw your life away. knows the why of its existence and will be able to withstand any how.

Would border the perfection that those of us professionally personal branding could help to answer these four questions to our customers: why? where? for what? and how?. At least we tried, in that attest. When it gets, We are facing a potentially unrepeatable, unique, solid basis, Transcendent and responsible.

thanks Dr. Frankl for giving meaning to so many lives.

Photo: brainpickings.org