The pain in the ass of the name Garcia (I)

According to him OTHER, in Spain there

  • 1.484.707 García, of those who 82.190 They called García García
  • 935.931 González, of those who 43.028 They called González González
  • 933.764 Rodríguez, of those who 44.479 They called Rodriguez Rodriguez
  • 928.656 Fernández, of those who 53.978 Fernandez called Fernández
  • 879.868 López, of those who 36.070 Lopez called Lopez
  • 841.250 Martínez, of those who 40.333 Martinez called Martinez
  • 822.946 Sánchez, of those who 35.769 They called Sánchez Sánchez
  • 786.515 Pérez, of those who 27.396 They called Perez Perez

We could go with Martin, Gómez, Diaz, Hernández, Jiménez, Alvarez, Moreno, Muñoz, Gutiérrez… I call Recolons, which can also be considered a bitch (Catalonia is easy prank call “Recollons”, which refers to the size of the testicles). But the good part is that we are only 213, and almost all related.

What happens when someone has a common name? How to differentiate? How to protect personal brand?

Today we study possible solutions to a common name may be unique. You can not perform miracles, but there are some ideas that perhaps may be able to take advantage:

  1. Always use both names, inseparably. It is an advantage that we (and does not work in countries like France, United Kingdom…): Pau García Milá, Gabriel Garcia Marquez, Antonio Garrigues Walker, Miquel Roca Junyent, Andrés Pérez Ortega
  2. Joining the first name with the second. The compound name was used for families to retain the mother's maiden name. It is an issue of civil registration. If your name García Rivero, you could call García-Rivero. There are many examples: Ruiz-Gallardón, Two Sicilies, García-Valdecasas…
  3. Place the “From” before the first name. It's something that became fashionable in France to distinguish the nobles and came to have some influence in Spanish-speaking countries. We have a current example in the Spanish economy minister Luis de Guindos, my good friend Oscar Del Santo
  4. Eat the first name (provided that the second is not common): It is commonplace among journalists: Zapatero (by Rodriguez Zapatero), Rubalcaba (by Perez Rubalcaba), but it is not uncommon to find people who have gone through the registration and have requested.
  5. Brazilian system. In Brazil the mother's surname comes first, which it has much logic (there is usually no doubt about motherhood). I know people who have invested their surnames to achieve greater differentiation.
  6. Simplify the names: For example, Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Crispin Crispian of the Holy Trinity Ruiz and Picasso is known as Pablo Picasso. Imagine the trauma small lad when someone asked the name.
  7. nicknames, trademarks. For a professional colleague, Arancha Ruiz, he has resolved in interesting ways: on Twitter has the profile @alterarancha , which gives a personal touch, and she is united with her trademark “Stories cracks
  8. Apply creativity. If your name is Juan Garcia Garcia and also the third name is Lopez, things look bad, so we have to resort to divergent thinking. For example, You could pose a Juan Garcias, one John Garcilópez, one John Grace, one John G. García, one John Dosgarcías,… imagination has no limits.

 insidethemagicAnd what is the next step? Brand protection

Indeed, Once we have resolved the issue in the civil registry (or not) we have to go to a business internet domains and book our or or whatsoever ye. For example: is free, also is, When we have the domain, it costs little money per year (from 7 €), we can create our own website or blog.
The same we do with the different social networks if we want to throw the ring (I recommend no do if you are unclear what to say, To who, how and when). It should be clear that we want to stick his head, worth checking if it is clear our name Twitter (This network does not accept two equal), Facebook, Linkedin, Flickr, Pinterest, Tuenti… But that'll tell you in another post.
I hope I have helped, even a little.
Cover image by