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lateral thinking applied to an ad for a hotel in Japan

It is true that advertising is one of the best playgrounds for lateral thinking. I remember a few years ago, Bassat Ogilvy agency created a wonderful ad for Levi's which consisted of a fence 3×8 with a hung real Texans. Obviously, the jeans were short, but the notoriety of the piece was excellent. Now a Japanese agency surprises us with this announcement also outdoor advertising. I can not explain, Take a look.


[youtube=https://www.youtube.com/watch?v = FyRDt3R4_yA&hl = en]