lateral thinking applied to an ad for a hotel in Japan

It is true that advertising is one of the best playgrounds for lateral thinking. I remember a few years ago, Bassat Ogilvy agency created a wonderful ad for Levi's which consisted of a fence 3×8 with a hung real Texans. Obviously, the jeans were short, but the notoriety of the piece was excellent. Now a Japanese agency surprises us with this announcement also outdoor advertising. I can not explain, Take a look.

[youtube= = FyRDt3R4_yA&hl = en]