The newspaper “The country” already he realized in November 2009 the phenomenon of “augmented reality“. A definition of wikipedia, This is augmented reality (WITH) is the term used to define a direct or indirect view of a real-world physical environment, whose elements are combined with virtual elements for the creation of a real-time mixed reality. It consists of a set of devices that add virtual information to existing physical information. This is the main difference with the virtual reality, It does not replace physical reality, but superimposes data computer the real world.
Although augmented reality has multiple applications, we will focus on one very directly it affects the Personal Branding: The Swedish company TAT It has developed a software that enables AR record a video of someone and the application shows you the data of this person available on Internet. Someone may think this breaks privacy, but imagine what you would pay Facebook and other social networks for an application like this.
Do not you believe it? Take a look at this video:
[youtube=https://www.youtube.com/watch?v = tb0pMeg1UN0&fs=1&hl = en_US]