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The pain in the ass of the name Garcia (I)

According to him OTHER, in Spain there

  • 1.484.707 García, of those who 82.190 They called García García
  • 935.931 González, of those who 43.028 They called González González
  • 933.764 Rodríguez, of those who 44.479 They called Rodriguez Rodriguez
  • 928.656 Fernández, of those who 53.978 Fernandez called Fernández
  • 879.868 López, of those who 36.070 Lopez called Lopez
  • 841.250 Martínez, of those who 40.333 Martinez called Martinez
  • 822.946 Sánchez, of those who 35.769 They called Sánchez Sánchez
  • 786.515 Pérez, of those who 27.396 They called Perez Perez

We could go with Martin, Gómez, Diaz, Hernández, Jiménez, Alvarez, Moreno, Muñoz, Gutiérrez… I call Recolons, which can also be considered a bitch (Catalonia is easy prank call “Recollons”, which refers to the size of the testicles). But the good part is that we are only 213, and almost all related.

What happens when someone has a common name? How to differentiate? How to protect personal brand?

Today we study possible solutions to a common name may be unique. You can not perform miracles, but there are some ideas that perhaps may be able to take advantage:

  1. Always use both names, inseparably. It is an advantage that we (and does not work in countries like France, United Kingdom…): Pau García Milá, Gabriel Garcia Marquez, Antonio Garrigues Walker, Miquel Roca Junyent, Andrés Pérez Ortega
  2. Joining the first name with the second. The compound name was used for families to retain the mother's maiden name. It is an issue of civil registration. If your name García Rivero, you could call García-Rivero. There are many examples: Ruiz-Gallardón, Two Sicilies, García-Valdecasas…
  3. Place the “From” before the first name. It's something that became fashionable in France to distinguish the nobles and came to have some influence in Spanish-speaking countries. We have a current example in the Spanish economy minister Luis de Guindos, my good friend Oscar Del Santo
  4. Eat the first name (provided that the second is not common): It is commonplace among journalists: Zapatero (by Rodriguez Zapatero), Rubalcaba (by Perez Rubalcaba), but it is not uncommon to find people who have gone through the registration and have requested.
  5. Brazilian system. In Brazil the mother's surname comes first, which it has much logic (there is usually no doubt about motherhood). I know people who have invested their surnames to achieve greater differentiation.
  6. Simplify the names: For example, Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Crispin Crispian of the Holy Trinity Ruiz and Picasso is known as Pablo Picasso. Imagine the trauma small lad when someone asked the name.
  7. nicknames, trademarks. For a professional colleague, Arancha Ruiz, he has resolved in interesting ways: on Twitter has the profile @alterarancha , which gives a personal touch, and she is united with her trademark “Stories cracks
  8. Apply creativity. If your name is Juan Garcia Garcia and also the third name is Lopez, things look bad, so we have to resort to divergent thinking. For example, You could pose a Juan Garcias, one John Garcilópez, one John Grace, one John G. García, one John Dosgarcías,… imagination has no limits.

 insidethemagicAnd what is the next step? Brand protection

Indeed, Once we have resolved the issue in the civil registry (or not) we have to go to a business internet domains and book our nombre.com or nombre.es or whatsoever ye. For example: www.juangarcilopez.com is free, also is www.juangarcias.com, www.juandosgarcias.com. When we have the domain, it costs little money per year (from 7 €), we can create our own website or blog.
The same we do with the different social networks if we want to throw the ring (I recommend no do if you are unclear what to say, To who, how and when). It should be clear that we want to stick his head, worth checking if it is clear our name Twitter (This network does not accept two equal), Facebook, Linkedin, Flickr, Pinterest, Tuenti… But that'll tell you in another post.
I hope I have helped, even a little.
Cover image by Shutterstock.com

#lateraltwits 25 Twitter as a forum for recommendations

While it is true that Twitter not to compete with Foursquare, every day has become an interesting forum for recommendations.

No excessive differences with classical forums, since placing a hashtag is very easy to follow forum. If you want to know if a restaurant is interesting, or a play or a book, The procedure is very simple:

Someone who has read Expertología Can you recommend me? #expertologia

The hashtag is key, because otherwise we would be difficult to follow the thread of the conversation. Do the test with what you believe appropriate, a movie, a record store, a fashion brand, a supermarket, PC, smartphone…

related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information ,Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint,Twitter as a social network open, Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life , Twitter as a large base of public or private data (Twitter lists), Twitter as a stimulus to creativity, Twitter as public agenda (political and Twitter), Twitter como fanpage, Twitter as a personal page, Twitter as a promotional item for businesses, Twitter as web symbol 2.0, Twitter como teaser, Twitter as an open book, Twitter como error and Twitter as a witness everyday

#lateraltwits 23 Twitter como error

I created this post more than one enemy, I am aware.

Error 1: use Twitter as one who uses an instant messaging program, regardless of your message can be read by thousands of people who have no time to read stupid things. Life does not have to tuitearla. To say good morning, explain that you are reading the newspaper while drinking coffee, say you'll pick up your nephew or you're shopping at Ikea, I DO NOT CARE!!!!! Please, do not do it. If you want, Tell valuable information. Tell me you've gone to a movie in the cinema and that RECOMMEND. Tell me in that restaurant you've tried the best cassoulet of your life.

Error 2: Use Twitter believing it Facebook. That is to say, commit the same banality and use their language. Isn't it?, is not that.

Error 3: No usar Post a Twitter. You're ugly? then put a photo of a cow, but put something, Do not be a faceless.

Error 4: SHOUT, ALWAYS USE CAPITAL LETTERS. I stop following unblinking who does that.

Error 5: The most common: not meet the sports Twitter: not follow your followers, May I ask you not mentioned or retweeted. Twitter, despite being an open network, requires certain etiquette. There are people who do not approve but occasionally it's okay to recommend followers on Friday with the famous hashtag #ff (follow friday).

Error 6: Tweets overdose. Some people have real addiction. Rest, not to be hooked all day. There are detox programs Twitter. In the same way, If you take more than a month without access to Twitter, My advice is to give low. there are programs (twit tools, for example) that detect inactive and invite you to stop following.

Error 7: Define yourself in your biography as “addicted to…”, kind “addicted to social networks” “adicto a Twitter”. That is scary. But I think it is worth defined.

Error 8: If you're famous and you follow 2 millions of people, think about what tuiteas before releasing it to the network. You're mirror for many people, Bisbal do not spoil as did his bullshit about Egypt and the pyramids (ver post anterior).

related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information ,Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint,Twitter as a social network open, Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life , Twitter as a large base of public or private data (Twitter lists), Twitter as a stimulus to creativity, Twitter as public agenda (political and Twitter), Twitter como fanpage, Twitter as a personal page, Twitter as a promotional item for businesses, Twitter as web symbol 2.0, Twitter como teaser and Twitter as an open book

#lateraltwits 11 Twitter as a barometer of public opinion

We continue our series on Twitter, Today seeing Twitter as a thermometer of public opinion.

It is true, not everyone is on Twitter -for the moment-, so I can not be representative as national average. User profile Twitter is different from esencialemente Facebook. In the chart below you have a good comparison made by Digital Surgeons.

But it is also true that the news “They are uncovered” and Twitter, where he quickly hashtags are created and where it is easy to follow quickly the state of opinion on a given topic. Do a test #realmen.

It has transcended many political parties use twitter through its militants to sound out public opinion on thorny issues related to the environment, taxes, defense policies etc…

Here I attached the comparison chart:


related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint, Twitter as a social network open and Twitter como SMS social, Twitter as a tool for personal branding and Twitter as a work tool

#lateraltwits 07 Twitter as a social network open

In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum and Twitter as a means of complaint.

Today we talk about Twitter as a social network open. We actually already above that in the last post, but I think it is worth noting the difference between Twitter and other platforms that exist.

Facebook It is a closed network, to access a friend, it must authorize. The same goes Netlog, Tuenti or FourSquare.

In the field of professional social networks, we are the same. To access a contact, it must authorize. It is the case Linkedin, Xing, Viadeo, Plaxo

Twitter does not happen in. You follow who you want. And who wants to follow you. No need to ask permission, just follow (follow). Under this prism, We can follow our favorite gurus, whether singers, football players, politicians, journalists, consultants, poets. I have to warn you that they will not automatically follow, many do not. The sports Twitter asks you to follow your followers, but I can understand that some people with millor public of fans do not return the follow.

A great way to follow people who may be interested is to follow Twitter lists. Twitter allows us to classify our lists followed. for example: journalists. These lists can be public -that usual- the private. A ways to follow related issues is to follow a list of other; that way we do not follow the followers list, but the twits who publish.

I think the fact of being open network Twitter is a great advantage, given all the freedom to follow who want. But you have to manage it well, since we can also follow whoever. We must be consistent with the audience we have and with which we have, answer the questions, retiuitear what we find interesting and answer direct messages.

Anyway, the measure of success of Twitter is not follow you 2.000 people, It is to achieve a balance between followers and followed, and that people or companies that we remain relevant to eachother, we can contribute something.

Who says that a resume can not be emotional?

Globalization and widespread standardization have made it possible all curricula of the world are equal, almost clonic. We are surrounded by webs, consultants, regulations say how it should be written a resume. It's curious, almost all agree at all. Dates in order of most recent to oldest, without excessive personal data, written in 3rd person ...

The main conclusion is that today, A resume is something really bored, frio e impersonal. And the question is are we sure that this is how we want to see?.

Let me propose another way to make. to get started, Why not video?. Let's be honest, paper do not know how you are, What tone of voice you, what you look ...

More things, Why not a curriculum with a little history? A sort of story. I do not know you, but I am very interested to know why someone decides for whatever career, one or another profession. What is the trigger?. That says a lot of people. So get exclusive curriculum, unique, personal.

to sample, a button. There I leave my trigger:

I decided on advertising to 14 years ago. then Paco, a guy dressed in hippy with a supermoto often came home to find his girlfriend My aunt Elena. It was the year 1975, and that look so extreme, the motorbike, blonde, the glamor ... called my attention. It went against everything established, breaking the codes of the time, He was transgressive. I asked my aunt what worked her boyfriend. "It ads", He said "works in an advertising agency". Two years, when I was 16, I made my first stage of practice in which Paco agency was Creative Director. I am now advertising, and since then I have always worked in the communication environment. Perhaps you will ask me what has become of Paco. Another day I tell you (I swear).


<!–[if gte mso 9]> Normal 0 21 false false false ES X-NONE X-NONE MicrosoftInternetExplorer4 <![endif]–><!–[if gte mso 9]> <![endif]–> <!–[endif]–>Globalization and widespread standardization made it possible for all the world curriculum are equal, almost clonic. We are surrounded by webs, consultants, regulations say how it should be written a resume. It's curious, almost all agree at all. Dates in order of most recent to oldest, without excessive personal data, written in 3rd person ...The main conclusion is that today, A resume is something downright boring, cold and impersonal. And the question is are we sure that this is how we want to see?.

It's not about the number of contacts, This is how we interact with them

In our personal brand management, often confused with quality amount.

It is true that the networking It is based on propabilidades, and the taller, better. It is also true that we are in the era of affinities, personal segmentation, del one-to-one, and, definitely, from personalization. To have 5.000 contacts LinkedIn It is very interesting, but it will be even more if we divide this heritage in related groups (consultants, managers, thinkers, journalists….) and we address them in a manner more akin.

Both Facebook and LinkedIn, Plaxo, Viadeo… Contact hunting sometimes becomes a nonsense. I can understand that a political candidate need a very broad base of “friends” for desvelear agenda, their thoughts and proposals. Perhaps the problem lies in the nomenclature “friends”. I do not deny that there may be someone with a lot, many friends. But these figures we see often 5.000 friends are unreal. In our personal brand management, often confused with quality amount.

Twitter case is somewhat different, since that's possible “follow” people for what they think and what they write, not because our relationship with those people. Twitter, Besides, its interface offers the ability to create affinity groups. So that, according to the mood of the moment, one would want to read things “Coach”, guys at “politicians” it “football”…

Twitter offers the ability to create affinity groups

In the background, online contact management should not be far from the offline management. When you create a database, there is always a field that defines the sector. That's the key customization. So that, It's not about the number of contacts, is about how we interact with them.