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Who to follow on social networks (II)

(II) Who to follow in networks: YouTube, Instagram is, Google+

If the other day we talked three social networks like are LinkedIn, Twitter y Facebook, Today we enter YouTube, Instagram and Google+. Each of these networks have different monitoring procedures. Let's see them:

YouTube

There are several ways to follow a user to provide us with value YouTube, but first it is worth identifying those users, and we will do so in two ways, For the name (if we know) using the keywords in the search; If the video is well labeled it will appear in a ranking that we can sort by popularity, by date, and also for channels and playlists. How can we activate this network monitoring?

Channel subscription. It is the most interesting option, that will make every time the user will upload a new video email us letting us know.

Creating categories: If you do not want to follow a user but a category (example: leadership ), from the same video we will ask “sort out” and then create a category. This option is very interesting because it allows us to have a own channel YouTube without having uploaded one video. Who connect with our channel will find all those videos that have classified.

Like: another way to follow videos is simply putting a like. In this case there will be others who will see this preference but we ourselves who will see this like we have made a video of another.

Conversation: if we generate any comment on a video of someone else we can keep track of all the comments that come later as happens in Facebook or LinkedIn.

Instagram is

Selfie redes sociales Instagram YouTube Google+ Shutterstock

Images of post: shutterstock.com

It is the social network par excellence labels. If the #hashtag was invented by Twitter, is in Instagram is where it develops its maximum potential. When we do a search on Instagram we have four results: Noted, people, hashtags and places.
Outstanding: here we see the most powerful being sharing in this network and give us an idea of ​​who are the people with profiles that we follow more closely.

People. Here you can search by the name of the person or put a @ in front. If that person is not using a nickname unknown find it quite easily. Tracking formula is similar to Twitter, We can follow who want regardless of whether or not still remains. The only difference is that there are many private profiles on Instagram. In such cases if the other party does not return us to follow we can not see images coming up this network.

Hashtags. It is the crown jewel of Instagram. It is the easiest way to search for content on the network and related concepts find what we seek. If you look closely the, Instagram each publication is followed by a number of hashtags. So if we want to see everything that is being published on drones only have to click on the hashtag #drone.

places. One feature of Instagram is the geolocation, ie every time you got a photograph asks us if we want to say where it has been made. Based on that we can also search for places that is, we can put a place such as the Escorial and see everything that is being published on the Escorial in real time. This will allow us to follow people who are posting about this topic.

Google+

This social network obtains maximum performance when other Google products are used such as browser Chrome or YouTube. In addition, to operate in this network need to have a Gmail account or associated with Google. Google+ distinguishes four follow-up formulas: your browser to find collections, communities, people and publications.
For example if we “abstract art” effectively find the four types of results.

The collections we can follow them to see all the new publications that include. It is important to know that if we keep a collection owner will know that we are following.

In the communities we can unite, and are simple as pressing the button together to follow everything that publishes community.

In the case of people Google+ is where perhaps has the greatest differential, because it allows us to track distinguishing whether they are family, friends, known or are followers.

Finally, in the case of publications, we appear those related to the search and may share the commenting or simply put the equivalent network like this, a +1.

We will continue talking about who to follow on social networks, we still Pinterest, Periscope, Snapchat, Slideshare, baby, About.me, Vine, Swarm…

Personal Branding in the era of introverts

 

The TV had accustomed us to extroverts talents, people who move well in stressful environments, with lights, With public, with nerves of a direct.

Are there any introverted leaders?

I had always thought that leadership was reserved for extroverts. It was Swiss psychiatrist and psychologist Carl Gustav Jung (1875-1961) who promoted the concepts of extroversion and introversion in their theories of personality. for Jung, extraversion is the attitude that is characterized by concentrate interest in an external object. This means that the extrovert is interested in the other when engaging in social ties and predisposes his spirit for the relationship to flourish. On the other hand, introversion attitude is characterized by the concentration of interest in the internal processes of the individual. In other words, introverted prefer quiet environments, easy, minimalist.

Eye, not to be confused with embarrassing introverted. The shameful is one who constantly fears the negative judgments.

What has happened since the famous "markets are conversations"?

Following the Manifiesto Cluetrain of 1999 (markets are conversations), Internet opened to the collaborative network, to an environment that allows individuals and businesses to communicate fluently and transparency on equal terms, without hierarchies.

The blog allows one person to communicate, Comment Comment.

The Web 2.0, this movement, that starts with forums and blogs continues and culminates with social networks, It encourages people who previously had been raised or stand in front of a camera dare from a while back to write, throwing slogans, messages, alerts. They dare “enter into conversation”. They are introverts. Its natural environment is the blog, the king of kings of social media. Also frequent some networks, but they are not very comfortable with Twitter (too many people). Nor they are comfortable presenting your message in videos for YouTube. The blog, instead, allows them to communicate person to person, Comment Comment.

I am often asked about whether or not to launch and maintain a blog: I'm a big supporter of this digital medium. But I recommend it especially to all introverts have something interesting to say: They will move like fish in water.

 

Stock Photos from Macrovector / Shutterstock

If you are in all social networks, no “you are” any

 

Not wanting to miss a piece of the pie should not become an obsession. I note that many people are entering an amount of RRSS (social networks) so great that it gives them time to manage any properly.

Focus IS KEY

As we have 5 daily hours to properly manage those networks, it is best to focus. Although there is no dispute between tastes, I focus the issue on four networks:

Linkedin: It allows us to connect with professionals from all sectors and knowing your current activity. The Linkedin groups are discussion forums with good stories in which to learn and the ability to share our stories. True: lately there is enough spam… But where there is none?.

Twitter: is a open network, who can follow one wants without asking permission. It's a good place to learn and to discuss. I think the famous “Cluetrain Manifesto” of 1999 He was referring to Twitter (that nation 6 years later) when he is talking about “markets are conversations”. It is an immediate network, wild, It allows you to put videos, Photos… communicate in real time.

YouTube: If a picture is worth a thousand words, to add sound is a whole. This network allows us to transmit video to our brand 100%, because it helps us communicate comprehensively, including nonverbal language. And if that was not enough, YouTube also is the second largest search engine after Google, and more and more people have to have it on your home page.

Facebook: like LinkedIn, It allows us to recover friendships past. In the professional field, Facebook pages can become excellent places to move a professional offer, and are good reinforcements shop online.

diceAl blog I do not consider a social network, It is well above. We will speak another day. Depending on your professional activity, it is very possible that you can focus your digital communication networks image, as Pinterest Flickr, There are networks of all colors. But remember this, and we can not be everywhere. Must focus.

Talk about personal brand INESDI in Barcelona (8/5) and Madrid (9/5)

INESDI invites you to a conference to learn the whole game that can take you to our Personal brand, Get your free invitation Barcelona or Madrid.

Some time we have been hearing the concept does Marca Personal o Personal Branding and above all that is very important work it. The concept of Personal brandIt has always existed, but especially the internet social networks They have made it publicly visible and of course that energizes.

From a marketing perspective, A trademark is a name or symbol to identify products or servicescompetitive differentiation. Thus, we must properly understand the techniques and internet communication tools for attaining the leadership of our own personal brand. And is that the Personal Branding It is a powerful weapon to highlight and increase our employment and business opportunities.

The changes are occurring in Social Media They are having a direct impact on brand strategy and those with a better focus and know how to use social networks effectively, You will have a competitive edge.

This statement applies not only to companies, but ourselves. Separation of professional staff Me and I, every day is disappearing and we are the same person with a unique essence. In fact, with a clear orientation Marketing You can integrate professional and personal values. Therefore it is essential to work what differentiates us and project. It is not an easy task but we must work on our own brand, at our identity and how we want to be perceived. We must work our visibility and invest time in our image, reputation,personal position and what impact we want to achieve.

To continue learning and deepen these concepts, Inesdi offers a conference Personal Branding and Social Networking hand two experts.

William Recolons and Jordi Collell We will explain how to manage a personal brand through social networks, from a practical perspective and we talk on career that has this new activity.

Guillem Recolons: Founding partner of the company Soymimarca and management specialist personal branding. Publicist

Jordi Collell: Founding partner of the company Soymimarca and management specialist personal branding. Lic. in Economics (UAB), coach graduated from the University of Texas (Dallas).

Barcelona 08 of May, 18:30 to 20:00 Roca Barcelona Gallery. Enlace a Google Maps.

Madrid 09 of May, 18:30 to 20:00 Sala Camon Madrid. Plaza de Moncloa, 1; Access Princesa.

In collaboration with :


Entrepreneur versus employee Who do you identify?

In this table we suggest a few reasons for you to identify what your profile. Are you an entrepreneur or you are employed?

 

Entrepreneur

Employee

1. You earn income even while you sleep. Entrepreneurs earn passive income. You earn income only during working hours. Employees earn active income, that is, “no work no pay”, on a daily or monthly basis.
2. It has unlimited opportunities to earn income. It has limited income and fixed remuneration and safe.
3. Gives jobs. Find a job.
4. It is responsible for your customers, the public and its employees happy. An entrepreneur has a greater responsibility. Your income depends on stakeholders in your business. It is responsible for making your boss happy as their remuneration depends on it.
5.. Entrepreneurs are committed to their passion. And they invest a lot of work and patience because they believe in what they do. regular hours ago. Employees often do routine tasks.
6. Give yourself rest and vacation, when your business becomes stable (flexible) annual leave and allowed limited ago by her boss (restricted)
7. You pay income tax after deducting its expenses. An entrepreneur can claim as a deduction from your taxable income deductible expenses of your relationship with your business You pay income tax. An employee can not claim as a deduction from your taxable income transport, combustible, food and other related expenses of their employment.
8. Take risks and be responsible for them. Entrepreneurs are revolutionary and innovative. He stays in his comfort zone . And, Can we call comfort zone, when boredom is the daily bread?
9. Hires and fires employees. When an entrepreneur has an incompetent and irresponsible employee, if you dismiss it does through a due process. He is hired and fired by the employer. If the job does not like it is hard to leave because it depends on him to survive.
10. Gives jobs. The entrepreneur is the owner of the company and the interviewer. Find a job. The applicant is an employee of the person for being interviewed for the job.
11. Content creator It is reader
12. You can own similar businesses. Entrepreneurs can expand their businesses and share slices of their success with others. It may not be working in similar companies. Employees are restricted by a clause in the agreement, that is, They are not allowed to share their skills, talents and education competition.
13. They do not require education qualifications to become entrepreneurs. We can see that the most successful entrepreneurs are college dropouts. Some even are already millionaires. It requires higher education to obtain a higher position. Employees are exposed to educational discrimination.
14. Acquires a high economic power at a young age. Acquires wealth after long years of work. Except, of course, if Microsoft employee, Apple o Google.
15. Create a system that you like and follow. It is to follow the system like it or not
16. Get the most out of their talents and abilities. And this is where the passion begins, excitement and happiness. Use your talents and abilities half, unless you have found a job, literally, perfect!
17. It has a flexible schedule and you can always cancel your schedule to allow time for his family and his spiritual obligations. It does not have flexible schedule and have to ask permission from his boss to devote time to his family and his spiritual obligations.
18. Makes regular exercise, If you set your schedule. You can make regular exercise, If your job allows you to have adequate time for it.
19. You can control your privacy. You can not control your privacy in the workplace.
20. You can transfer your company as a bequest or inheritance to your spouse or children. You can not transfer your job as a legacy or inheritance to your spouse or children.

Image by Shutterstock.com

Professionals seeking 'personal branding'

Here's the article María Paz López appeared last Thursday in La Vanguardia

Employment strategies in times of crisis

Professionals seeking 'personal branding'

The method has two phases: Self-analysis of strengths and how to communicate them to others | Digital identity is built upon interaction and contacts; If you do not interact, do not exist

few years ago, talk about management suggested a sporting universe of improving race times. But the words mutate social uses, and the emergence in the world of business and professions of Anglo-Saxon concept personal branding -this is, brand commercial sense applied to the people- has given expression personal brand new meaning.

augusto costhanzo

In Spain, more and more managers and business executives, and professionals from different disciplines, including master craftsmen, turn to agencies and experts to help them set up their own personal brand, which, in the best case, it will take to get a new job, advance your career or shine more in its scope. Internet and social networks have become essential elements of that bet.

"The method of creating personal brand takes elements of psychology, marketing, business management, communication and philosophy ", explains chemist Andrés Pérez Ortega, advisor of personal branding (www.marcapropia.net) and author of the books Expertología. The science of becoming a professional reference (ed. Alienta) and Personal brand. How to become the preferred option (ed. Basic). Attention, Pérez Ortega clarifies: "Creating a brand, either a person or a product, It has two stages. The first is self analysis, their beliefs, values, strengths and abilities, and the second is that brand communication, establishment of relations. And everything has to be looking for authenticity, no makeup or false appearances ".

Mark -recalcan the experts is not a mere container; is confidence of others in that person or product, transmission is credibility. Among the cases cited by the agencies consulted, There are some illustrative (who they prefer not to be named). A steering Barca, for example, Consolidated employer in its sector, made abroad a refresher course for entrepreneurs. In that course he was awarded, so he grew his reputation as a "young entrepreneur", which paradoxically injured his profile entrepreneur and seated. For reposition, He lectured in business schools, and thus he created a personal brand senior expert in business management.

Another case: a Mexican journalist specializing in project management communication in his country wished to turn around his career. With the help of an expert in personal branding, redefined his: focus on communication projects in the field of women and work in Europe. The sessions were conducted via Skype and paid services by PayPal.
Internet tools are basic to create and transmit personal brand. It should be business card also in electronic form, and packaged in the classic curriculum vitae network as new modes teach professional knows what to do, with minivídeos, graphics and links. Keeping a blog theme help (the search engines favor), as well as having profiles LinkedIn andFacebook, and not neglect messages Twitter.

"The digital network identity is characterized by the interaction and contacts", Explain Neus Arques, partner and director of digital identity management companies (www.manfatta.com) and author of Y tú, ¿qué marca eres? 12 keys to managing your personal reputation (ed. Alienta). Interaction: "If you do not interact, -alerta not exist Arqués-. The mere fact of having discharged a profile online is not enough, must interact. And the contacts are on the network, people you know, They make endorsement of that digital identity ". Arqués and his team work with companies, not individuals, but they give seminars to groups of executives and business school students, They encourage those who manage themselves that personal brand online.

"The blog is an excellent tool visibility, as well as being in social networks, but we must also take care of the networking classic", Add Guillem Recolons, partner and consultant for a consulting career high (www.soymimarca.com). Exchanging business cards at conferences and congresses still works, Just as the eye contact generates an empathy that does not give a photo, so it makes sense to combine both types of networking.

To define and direct the personal brand, Recolons and its partners and team practicesystem iceberg with a multidisciplinary approach: "The part of the iceberg that is not included self-knowledge and introspection, in the hands of a psychologist and a Coach, and product strategy, leading marketing specialist; while the visible part of the iceberg is the brand communication, of which an advertising deals, in this case ". Its clients include: Masters students loaded, entrepreneurs and unemployed professionals or active.

"Personal brand has to do with the values ​​we want to project, both at work and in society, with how we want to be perceived ", stated Nadine Kazerounian, British living in Barcelona, owner of the agency Praxis Image Consultants (www.praxisimageconsultants.co.uk). And, according Kazerounian, do not underestimate the classical concept image, understood in face mode. "First impressions about someone, and even the following, They are largely formed through visual cues: locker room, ways, body language and tone of voice, he argues,, so having a good self-image is essential to project the values ​​of personal branding, As the packaging is fundamental to the brand of a product ". As well help position it's welcome.

A brand on Twitter Danger or Opportunity?

Collecting data network, we see that almost 20% individual Twitter users follow a trademark. The reasons for doing so can be very diverse:

  • emotional connection with the brand (positive experiences, advertising…)
  • Keep informed of developments of each brand; products, events, fairs…
  • Monitor whether competition is. I point also there “to learn”.
  • Benefit from exclusive advantages to members of a particular network (promotion)

And sure there's more. But in any case, sufientes reasons seem to brands raise their presence in this network of microblogging. So… What's going on?, Why are many brands that are not? and Why are many brands that leave?

The answer can only be a: ignorance of how Twitter, It is representing the opotrtunidades to attract new consumers, fidelizarlos, corrrientes create positive opinion or defenerse against possible crises affecting brand. It is true that Twitter has unfinished business to create tools that analyze profitability to businesses, but do not forget to open a Twitter account is free and opens us to a world of thousands of potential supporters.

We have spoken at length on this blog about the possibilities of Twitter: Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information ,Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint,Twitter as a social network open,Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life , Twitter as a large base of public or private data (Twitter lists), Twitter as a stimulus to creativity, Twitter as public agenda (political and Twitter), Twitter como fanpage, Twitter as a personal page, Twitter as a promotional item for businesses, Twitter as web symbol 2.0, Twitter como teaser, Twitter as an open book, Twitter como error, Twitter as a witness everyday, Twitter as a forum for recommendations and Twitter as a means of attracting people

If this information is not understood by the marks you may be missing an excellent opportunity. Sooner or later there will be tools to measure ROI and other measurements. But if we wait too, competition will have taken positions.

Two more things:

  1. Twitter management from the company should never be done from HR. It must be done from the Communications. This is a key aspect.
  2. Please, an inactive mark is worse than a brand that is not. If you open an account on Twitter Be careful to asesoraros on how it works, and Hold a permanent thread with your followers. There is nothing worse than a brand abandoned.

Because a 50% accounts opened in Twitter by brand not used?

Maybe I'm wrong recommending Twitter brands, but if you want good examples of brands that are doing very well, here they are: Dell, Starbucks, Ford, Samsung, Kodak, TO, Hertz, Chicago Bulls, FCB, Marvel, Dunkin’ Donuts, Red Cross, Nike, Apple…

personal brand and castells

As you know, few weeks ago UNESCO castells designated as intangible cultural heritage. It seems a unique opportunity to establish a comparison with the creation of personal Records.

The Castells They are a typical festive demonstration of Catalunya, of over 200 years of antiguaty. It consists in raising human towers formed by the superposition of different levels (between 6 and 10). The Castells are erected by groups of men and women of all ages, called Collas. Castellers sport a traditional dress and each colla feature is distinguished by the color of the shirt worn by their members.

personal brand and castells

Ramon ilustration Curto

Lifting each castell It is accompanied by characteristic music, interpreted with a wind instrument called Gralla, which marks the pace of development of construction. Typically, the assistant to this kind of public exhibitions voluntarily join the human base on which the castells rise, formed by dozens of people.

pineapple: The secret of castells is similar to the secret of building personal brand: much basis, what is called “pineapple”. An important group of castellers, not seen, form the foundation, the basis for the endurance castell. In the personal brand that basis would be self-knowledge, analysis of the current situation, detection of skills and competencies. You can deeply into the base, strengthen; castells in this reinforcement called folre.

The trunk or central column: as they create new levels on the basis, weight decreases castellers, thus facilitating each person can hold in balance the weight of others. Personal brand in the middle column is the strategy, roadmap, which defines all the nuances where we want to go, deadlines, Partial goals.

The knob above: It is the most visible part of castells, which emerges with full force and with a hoist arm l'enxeneta indicates that everything went well. It is the metaphor of the top. Personal brand in this figure is represented by tools that facilitate visualization of the person, newspaper articles, lectures or public debates, the style, el networking, the presence in blogs, on social networks…

Do not trust who never calls itself “guru”, who believes in personal branding is to open an account Linkedin or who think that everything is solved with a blog. Personal brand needs three phases, like a castle, and that takes work, dedication and time. Shout out to casteller how many hours training before lifting a castell: all.

18. Do you use often Google to find answers?

If so, well done. Google It is one of the largest sources of knowledge. And not only for its search websites, as well as image search, blogs, Map, alerts… If you also have knowledge of English, expand your answers, since the sum razes. Google will take you to Wikipedia, a YouTube, the millions of blogs in the world, social networks, online press, thematic websites…

I only see one but. And is that many of us we do not know properly use Google metabuscador. Not the same look that Lateral Consulting “Lateral Consulting”. In the first case we have more than 1 million answers, most unrelated. In the second case we have just over 3.000 but totally related. Try it with your name or your company.

More clues?

  • AND: by default Google launches in search results linking the words entered by the user using this operator. So the end result of a search without specifying anything or using the AND operator will be the results that contain both specified words list. The searches “Used cars AND” or “used car” get the same results, a list of Web sites that contain the word cars and the word occasion.
  • OR the symbol "|” : If you want to specify that the appearance of the two words is not necessary in each search result, but each of them separately, you must specify the OR operator between the terms to be met this criterion. “Used cars OR” now will result a list of Web sites that contain the term cars or occasion.
  • The operator - : to exclude search results. It must be specified before the term to avoid so that the results are sought that do not contain the specified word. “car -ocasión” search the Web sites containing the word car but no chance.
  • You can be assigned to different areas limiting them operators parentheses: “(car OR motorcycle) AND occasion” will search all websites that contain the word cars or motorbikes and either of these two is essential to appear occasion.

special commands:

  • “site:site_name words to search”, search only in this site.
  • “site:es.wikipedia.org mathematics”, searches for all pages that contain the word “mathematics” within the web https://es.wikipedia.org. You can consult a site even when it does not work by clicking the button “cache” that appears next to each search results.
  • It puts one “define:” followed by a word (not: define:Body) See definitions and encyclopedic texts on the subject.
  • using “cache:” before a URL, We will show the contents of the cache Google (This is useful at times when for some reason a direction is not accessible temporarily).
  • If you type “filetype:” followed by the extension of a file will search pages containing that file extension. For example: University filetype:doc

The impact of the web 2.0 in the Personal Branding

Before the web 2.0 changed our world, it was difficult to get enough Personal reputation as highlighting. There were no blogs, ni Twitter or networks as LinkedIn, so the only alternative was advertised in the local or trade press. Lucky, one could perhaps organize a professional meeting and reach five to ten people at a time.

The Web 2.0 amplify the way we move network, first impressions and personal visibility and self-promotion. The personal branding use this valuable tool not only to promote ourselves, but also so that our name is automatically matched to a concept or routine.

If before power was business, the new era is the personal branding. Start from this blog a new chapter of posts that revolve around this discipline.