Some call it "reinventing", other "reposition", other "reset". The name does not matter, the concept is clear: something is wrong and we need a reset our career: a reBranding.
I hope you have not missed Part 1 "If you do not you manage, The manage your enemy”, to 2ª "They do not valued professionally as you belong”, the 3ª "Be a leader in my market"And 4th"Progress in the organization”.
Possible starting points
We are working in an organization and did not feel motivated. The type of tasks to be performed not fill us and we have no ability to change.
We are self-employed or have our own business and we see that our project does not work or has already reached the peak of growth.
We are good things, our reputation is solid, but we believe the time to change to not get into a repetitive cycle.
It is clear, we need a plan B. Start again. As REM say, “begin the begin”. Actually we are constantly reinventing, but here we focus on something more serious, a reset.
5 Steps to avoid mistakes too
View, purpose, dream, horizonte, why: that's the first thing you need to know, research, think. What we want our contribution, our bit in this world? Perhaps it is making others happy, Perhaps it is to protect the weak, Maybe it's clean up the planet, Maybe it easy transportation ... seek our might, our north.
Mission, tools, method, how: This is the second part, creating something that is different from what exists or is handled differently. Here it is worth some benchmarking and put potential competition on a map to find out what place each brand and opportunities presented by the market or empty.
Activities, services, products, what. Remember that no product (or service) no brand, so worth defining well we meet our potential customers needs, whether physical or psychological (or both).
Story. Here we are not inventing anything, but to tell it in an attractive way, dramatic, funny, disruptiva. Explain the triggers of the idea, the personal account, obstacles on the road, small failures, small successes. It is reaching the hearts of others, so better emotional mechanisms that enable functional. You have to work thoroughly metaphors, before and after, The good ones and the bad ones. In the story it is important not to throw overboard the past, but to make this slingshot: It was commercial, I took a course in digital marketing and now I wont be a commercial director online: this discourse advantage assets, It gives added value and commitment to differentiation.
Relaunching. Now we need to present ourselves in society again. At this stage it is important to note the proposed new embedded value in an elevator pitch that will not lead to doubts about how we can help other companies or individuals to progress. It is the time of networking, to work our address book, classical and emerged as digital platforms Linkedin, Twitter... We will need equipment to enforce what we present: a card, a book, a web / blog, a video presentation, a conference, an exposition…
And finally, some luck, why deny. If we get the conjunction of the stars our effort will see additional results.