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Churchill and the Elephant rope: Never give up #Storytelling

One of the many events that make up the legacy and personal branding Winston Churchill Its the "Nunca te rindas”.

The "Never give up" more popular

To be precise, the words of the great British Prime Minister were:

“Never give in, never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honor and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.”

(Nunca te rindas, nunca, nunca, nunca, en nada, grande o pequeño, largo o corto, nunca cedas ante tus convicciones de honor y sentido común. Nunca te rindas ante la fuerza, nunca sucumbas ante el poder aparentemente abrumador del enemigo”)

Context is everything

The context of the words is important. Many thought that spoke after winning the allied side World War 2. It is not like this, He uttered every day from radio waves to encourage citizens to resist while German bombs smashed the city of London. Awesome, ¿no?

Short story: Elephant rope

Today, following the thread of the short story Don't judge before knowing the context and the personal story, I published a few days ago, I bring you another story, Unfortunately anonymous, which draws very well the idea that often live in a cage is not possible to leave.

Elephant rope / storytelling

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Eduardo saw pass a group of circus elephants. Something caught her eye: these huge creatures were linked to each other through a ridiculous rope tied to his foreleg. unchained, without cages. It was obvious that the elephants could break their bonds at any time. Y, for some reason, they did.

He saw the tamer and asked why these animals just stood there and did not try to escape.

Well, said domador, when they are very young and much smaller we use the same size rope to tie them and, at that age, It is sufficient to hold. As they grow, They are conditioned to believe they can not be separated. They believe the rope can still hold them, so they never try to break free.

Eduardo could not believe it. Elephants could be released at any time from bondage, but as they believed that they could not, They were trapped.

Do not do like them. Nunca te rindas

Like elephants, How many times have you gone through life clinging to the belief that you can not do something, simply because you've failed before?

Failure is part of learning; You must never give up the fight. Watch your personal brand. As Winston Churchill repeated day after day, never give up.

Elephant in a bridge illustration by Orla on Shutterstock.com

Don't judge before knowing the context and the personal story

Watch the boy in the image. You do not know, but perhaps you would be able to venture a stereotype character based on your experience… A posh boy who has run away from home? Young man adventurer in search of experiences?

The truth is that we have a tendency to try and make stories without knowing the context and the story. All due to the imaginative force causing the first impression. Could he be a serial killer traveling after his next victim? And the next occupant of the White House in 10 years ago?

A short history of context and story that will surprise

A boy 24 years looking out the train window shouted….

“Dad, look at the trees that go behind!”
The father smiled and a young couple sitting nearby, He looked somewhat childish behavior pity the boy when he screamed again…

“Dad, Look how clouds haunt us!”

The couple could not resist and told the father…

“Why not take your child to a good doctor?” The father smiled and said,… “I did and just left the hospital, my son was born blind and his eyes just received today”.

Every person on the planet has a history. Not worth judge without knowing the context and the story of people. That truth may surprise you.

I confess that I have looked hard the author of this story without success. If you know who it is, please, write me at the end of the post to include.

The importance of context

In the era of postverdad, forget the context and seek the easy holder. And that makes us tertulianos tweets. And we know that the context is very often what gives meaning to history, as in the case of our young train. Prejudging is too easy.

Personal brand, the context and the story

If you do not want others to manufacture its truth upon us, It is vital to Take Back the context and the story own. Many answers about why you have to work the personal brand (what we know as personal branding strategy) They are behind the need for control our story.

Let's avoid prejudge. Perhaps not necessary to reveal all our secrets, some discretion is appreciated. But when someone we look, outside and inside the network, better not give a wrong idea, biased or incomplete who we are and what we can do for others.

Boy looking at the window photo by Corepics VOF on Shutterstock.com

A key and a story for your next career reinvention

In the course of your life, there will be good times and bad times, times when it will seem that you are invincible and times when you feel defeated and useless. The times when you think you're invincible not last long, so you should enjoy and savor them because then you'll find something that will remind you that you are standing on a roller coaster, and soon you'll come down. However, overcome moments when you feel defeated and useless is much harder.

Reinventing Syndrome Abrupt

A classic of these hard times is the dismissal of a job, and it is no less hard if we talk about a direct dismissal or dismissal interior. One day to another, you go from being valuable in an organization to feel displaced and to doubt yourself, your knowledge and return to find a job in which you feel accomplished. I have met many people in that situation and, the vast majority, risk of falling into what I call the syndrome Reinventing Abrupta.

This dangerous syndrome drags people who suffer reinventing, something very common in this situation, but suddenly cutting off his previous professional environment and focusing on a generally very remote area which has known and dominated until then. For example, A few years ago I met several excellent vendors trying to become web designers or community managers. Predictably, it was impossible to start from scratch in sectors as competitor and returned to their occupation of vendors "old-fashioned", without having taken advantage of that experience and frustration of returning to an environment he had tried to escape.

Professional reinvention is not easy to manage, and the most successful tend to come from the hybridization of new knowledge and past experiences. Around me I have many examples of successful professional reinvenciones, but I have chosen two of these cases as I have lived more closely and because they are well known.

real cases of successful reinvention

Eva Collado and Guillem Recolons They can say they have successfully reinvented professionally. Eva is one of the experts in human capital management companies most requested by Spain and Latin America and Guillem is one of the pioneers and leaders in personal branding nationwide. But as in most cases they choose the path of professional reinvention, They have worked hard and long to achieve these successes and have had to overcome many obstacles on the road.

Eva was responsible for human resource development in a multinational e-commerce and advertising Guillem was a major advertising agency when they were at the crossroads that involves taking the decision to reinvent themselves professionally. For both, the easy way would have been to continue year after year doing the same in other equal companies they left but, even with good offers on the table, they decided to take the difficult path.

However, knew they had to start acquiring new knowledge and enhance certain skills so, once defined their own learning environments, they decided to hone their digital skills, commercial, self-management and networking. As Eva and Guillem ensure and demonstrate their careers as, the sum of experience, new skills and knowledge of new trends in the industry in which you want to focus are the key to your future and the key to professional reinvention.

A key to your way

As you can imagine, This is a long process and involves a huge effort, so it will be very important not to rush and to choose either the direction of reinvention and knowledge will have to add to carry it out. In addition, you have to be patient because the results do not arrive the first day and a bad choice can typecast after an area where actually you will not fit.

Surely this is not what you want to hear a person who is thinking about reinventing professionally. It's hard to ask for patience and faith in oneself to a person who feels defeated and useless, which it looks like an abandoned stone on a road.

A story not to forget

So I want to tell you a story. A true story that begins, with an abandoned stone on a road, a stone in a heap of stones discarded a diamond mine in South Africa, another stone until Julie, a girl 9 years ago, he noticed it while playing around the area.

Julie did not have much more to play than that pile of stones. In fact, did not have much more to life. His parents had died, his brothers worked as slaves in the diamond mine and she just took care of her disabled uncle.

As he suspected his uncle as Julie handed the stone that had caught his attention, what was inside the rock would change their lives and the history of jewelry as, until then, He had never encountered such a large diamond. Weighing 890 carat, since it is known as diamond Incomparable.

After several purchases and repurchases, the Incomparable diamond in the rough ended in New York. If the story of his discovery had been curious, It was no less the cutting process, cutting and polishing. This delicate task was entrusted to Samuel Black, a recognized expert in the diamond faceting.

During the four years in which he studied the stone, Black had to make several decisions. The most important thing was to give up cutting the world's largest diamond, I would have to overcome 530 carat Cullinan I, to avoid the high risk posed operation on a stone in such an irregular. Finally he decided to cut a stone 407 carats and other 14 Smaller stones.

unrivaled diamond

The 890 Unmatched carat rough, and once carved with 407 carat. Source: famousdiamonds.tripod.com

Nevertheless, the Incomparable is the fourth largest in history and the biggest diamond diamonds coffee. In the late 80 It was auctioned for a 20 millions of dollars, but he found no buyer and currently its value would be above 55 millions of euros.

I would not forget this story if you are thinking of a professional reinvention and you thought it the next time you feel defeated and useless. Although it will be difficult at that time to believe in yourself, remember that even the biggest diamond needs someone who is able to see its potential to help you shine and time to polish the edges, so trust yourself and do not rush when choosing what you want to be in the future.

“I am discovering the need for a weekly crises”

There is no crisis history

One of the key requirements for a connected narrative is any conflict, crisis. The stories are no conflicts “cupcakes” not mobilize any area of ​​our brain. These days I'm giving talks about “storytelling” as a personal communication tool / professionals in various cities of the province of Barcelona, and something my partner Olga Villacampa and my draws our attention is the lack of awareness that exists for the effectiveness of a more emotional communication. We could call it “ROI of emotional communication”.

One of the examples we use is the blind man that a change in the way of writing poster “I am blind. Please, ayudame” immediately modifies the reaction of those who pass by his side. At the end of this post I leave the video, an excellent job.

But one point according to the understanding of any actual story is the need for a conflict. Antonio Núnez, Expert on the subject, He explains very well in his book “Storytelling in a week“. Without conflict there is no story, no emotional response.

Gerardo "Tata" Martino

Gerardo “Tata” Martino

Maybe that's why I'm not surprised hearing a phrase Gerardo Martino, new coach of FC Barcelona football: “I am discovering the need for a weekly crises“.

The media compete with each other for attention, and for that use all resources at your fingertips, including overexposing seemingly banal subjects directly or systematic exaggeration of small mistakes everyday, who become media headlines first order. Let's see, What the hell should explain the many sports newspapers, radio and television every day to fill pages and hours of football information?.

The sentence “Tata” Martino is bright, and it highlights the continuing need for a conflict to prop up the story Barca. If there is a problem, there is no solution. effectively, the blaugrana follower needs a minimum, as crises- weekly, something to fill pages and media moments and allows connecting people with people around a shared history in bars, Offices, trains…

You are welcome to European football, Martino. You come and you've done very quickly with the emotional functioning of the fans. Now you know what touches: avoids conflicts that are not in your script, direct them yourself, planifícalos. At the end, you know that the solution of any conflict is a: win three points every weekend.

Here is the video “The power of words”.

[youtube]https://www.youtube.com/watch?v = ZF8EcHkSRSY[/youtube]

We have grown, but we still love stories

 

Although now call “storytelling“, The truth is that the storytelling It is as old as humanity itself: How else you have not reached us the Old Testament?.

Although now call “infographic“, The truth is that the visual story It is as old as humanity itself: for good example, the cave paintings of Altamira.

The relats, the tales, infographics, They are powerful tools relationship and communication. When someone tells us we do not know “I'll tell you something…” our attention span is shot.

As children, Stories are narrative format that allows better communication between parents and children. Kids passionate about the stories they contain all the magic of the stories and all the excitement of who has. But the truth is that when we are older we still love stories, perhaps more than ever.

The storytelling applied to persons or trademarks is an exceptional communicative phenomenon. We have gone from “what” (what made) to “why” (the reason that prompted manufacture). Messages that arrive best are those who get thrill, get involved, and for that nothing better than a story, however short.

I noticed a few days ago I found a picture on Twitter. Here it is:

BKIwWkWCUAAgvUe

It is a simple glass of beer. But it is a vessel that includes a little story, the founder of the brewing company and the reasons that prompted him to create the company. Beer may be a more, but the fact explain his story makes us closer, It makes us a good choice. The word neuromarketing never liked, I suggest some kind of manipulation of emotions. But I always like to tell me a story. And it does not have to be quite real, fiction is accepted as a seasoning element of imagination.

I want to accompany you on your return, Do you leave?

four or five days ago my friend and partner Jordi Collell published the blog post of deputy SOYMIMARCA. I think an excellent example of storytelling, so I re-published with permission for all who follow this blog. If ever you have to explain your professional adventure, Here is a great source of inspiration.

Redesigning his professional life to many people gives them real fear, doing so having a comfortable and stable work may even seem foolhardy. However some think the biggest failure is not always try. Then the story of a personal experience.

My proposite is encourage hesitant to change personal and professional to get going

Today lords it goes to confession, I want to involve you why I am where I am and do what I do. My proposite is encourage hesitant to change personal and professional to get going.

I have always believed that my career was not successful if at least resultona, ultimately I have never complained and I have always been convinced that good fortune has smiled on me.

When I started work activity after finishing my university studies I figured I expected a long way, I did not know it was bumpy and often have to get out of the vehicle and push or pull the grindstones.

Knowledge opens doors.

The first thing I discovered was that my primal studies "general economy" with a degree obtained at the end of the decade of the 70 They were of little use to perform utility work in the company. It's more, many of my classmates began in the civil service and some of them are still there. So what I did was to relearn something that would allow me to eat long term and discover the virtues of studying an MBA and work simultaneously. They were two intense years, I got tired a first warning on my roadmap: knowledge opens doors.

The truth is that things from me then there were bad. Acquired the necessary knowledge to gain experience spent by the only method so far known for it, dedication, curiosity and sacrifice. For years I forgot to clock out time and juggling and tightrope walking to meeting the needs of family presence, we reconcile that sometimes men do too. Valga a note to say that throughout my life story I have accumulated six children of which I am proud and which I have dedicated and dedicate myself, the little ones, with passion, but this may be the source of another story.

Anticipate events gives you control situations

I have never fired, I was lucky though sometimes a indemnizacioncilla I had not gone wrong. For a while I even thought that with a little help could have done assets and pay the entrance of an apartment, here came my youthful immaturity. Neither I fired and when in a certain position I saw that did not provide or not provide me what I need I just looked for a new job and sometimes I have to confess that I struggled because I'm very complacent and you get used to what you have though is unproductive. This is the second point to my roadmap: anticipate events gives you control situations. If you see that you contribute or contribute little you move before you move.

Opportunities pass, many of them certainly are not repeated, catch them in flight or another will do for you

Sometimes change has come to me as opportunity. Being in a managerial position in a company belonging to a group a multinational group came the news that we were for sale. ruthless bombing since we had gone through a stage of heavy losses, We had taken the necessary measures to revive the situation and the other was going to eat the cake and we if not in the street to pass the exam for a course that was more than approved. We buy the company. And, four executives raising financing under stones, we had no hard, we made a MBO when word began to sound in our country. Third point on the roadmap: opportunities pass, many of them certainly are not repeated, catch them in flight or another will do for you.

Buying a business in many cases ends its sale once it has grown, It has established itself and has become a benchmark and this was what happened. The buyer in addition to the business itself I wanted was the team that had managed and stayed with the company for several years, with a good position without opposition or reply, Conveniently located in final.

Never too late to make a dream

The years do not go in vain and one asks questions about what you want to be more. I had a dream: I wanted to put my experience, my knowledge and accumulated baggage at the service of others, She wanted what she had experienced could be helpful to those who are at the beginning of the road, those who are pushing stones or those sections for whatever reason they want to reinstate and follow the route. And I turned to form, long nights of study connected to an American university, practices, exams and more practical. And finally I left my comfortable and well-paid position. Fourth point in my roadmap: Never too late to make a dream.

Who snuggles up to good tree good shade shelters him

And the first was the creation of CT Coach Code with my colleague montse Taboada and later with friend Guillem Recolons we decided to join forces to serve all of you creating SOYMIMARCA To potentiate, promote and give visibility to your personal brand. fifth point: Who snuggles up to good tree good shade shelters him.

It has been a pleasure.

Jordi Collell

Your father was a stoker and mine engineer

The train is back in the center of our lives. This is the new story of Renfe, become commercial, which it is already on the air a few days ago.

Renfe is able to give a return to its long and stale story to turn into something positive. Many brands do not dare to use this resource for fear of being “carcas” or fear of no interest to new generations. serious mistake. The new generations will be new, but not idiots, and they know the value of the grant experience provided that the communication is emotional and intelligent.

My congratulations to the agency responsible for the ad, Mrs. Rushmore, the producer responsible for filming, Tesauro and, above all, poster for betting on this route.

 

Never underestimate the power of a great story

Today I get this story told so well done to Canal +. Animaos, It lasts just over a minute.
The moral close to perfection: Never underestimate the power of a great story.

[youtube=https://www.youtube.com/watch?v = X7MVtgXMclI&hl = en_US&fs=1&]

“I have a dream”, perhaps one of the best examples of storytelling

I recently had the opportunity to read the book “Será mejor que lo cuentes” guys at Antonio Nuñez -Company Activa-, dedicated to the story (storytelling) as a communication tool. Go ahead I recommend reading any person or company that needs to make better use of your communication.

I met Antonio a few years ago at the agency Saatchi & Saatchi, where he worked as a strategic planner, and I have to say that Antonio has one of the best brains in the industry furnished.

Antonio tells us about the Attention Economy, saturation of messages and the need to establish ties with the audience through the story.

“Faced with such a troubled situation in the world of communication in the XXI century, more people who can never communicate and fewer people willing to listen, hopefully we turn our gaze to a communication tool as old as the caveman: the storytelling. We have simply replaced the tribal campfire, around which the stories are told, by the Internet forum, interactive television or mobile phone. "

Follow: “Part of the solution to better understand the attention economy seems to stop talking about the concept "message" and replace it with "story". Abandon the concept of "sender" and talk about "creator of the story". Banish the "receiver" and talk of "user story".

The truth is that I enjoyed reading the book, full of examples, and that somehow includes a large dose of lateral thinking, since Antonio proposed model review.

Although the storytelling was invented (He gives the example of “I have a dream” the Martin Luther King one 1963), the author has made the book an educational tool to implement in detail the use of the story.

Here you can read the 1st chapter without any cost (but the book is affordable, I do not be stingy): https://seramejorquelocuentes.com/han-dicho/

seramejorquelocuentes