Never give up /Guillem Recolons

Churchill and the Elephant Rope: Never give up #Relato

One of the many quotes that make up Winston Churchill's personal legacy and brand is "Never Give Up". The most popular "Never Give Up" To Be Precise, the words of the great British prime minister were: "Never give in, never, never, never, never, in nothing great or small, large or petty, never give … Read more

Context and storytelling / guillem recolons

Don't judge without knowing the context and the story of the other

Look at the boy in the picture. You don't know him., but maybe you'd be able to venture out a character stereotype based on your experience… Cocky boy who's run away from home? Young adventurer looking for experiences? The truth is that we have a certain tendency to judge and fabricating stories without first knowing the … Read more

keys and a professional reinvention story

A key and a story for your next professional reinvention

Over the course of your life, there will be good times and bad times, moments when you'll find yourself invincible and moments when you'll feel defeated and useless. The moments when you think you're invincible don't last long, so you should enjoy them and taste them because you'll soon find something that will remind you … Read more

I want to accompany you in your change, Do you leave?

Four or five days ago my friend and partner Jordi Collell published the attached post on the SOYMIMARCA blog. I think it's an excellent example of storytelling, so I re-publish it with your permission for everyone who follows this blog. If you ever have to explain your professional adventure, here you have a great fountain … Read more

Your father was a fireman and mine was a machinist.

The train is back at the center of our lives. This is Renfe's new story, turned into an advertisement, which has been on the air for a few days. Renfe manages to turn his long, stale story around to turn it into something positive. Many brands do not dare to use this … Read more

Never underestimate the power of a great story

Hoy me llega esta historia tan bien contada realizada para Canal +. Animaos, dura poco más de un minuto. La moraleja roza la perfección: Never underestimate the power of a great story. [youtube-https://www.youtube.com/watch?v=X7MVtgXMclI&hl-en_US&fs-1&]

“I have a dream”, perhaps one of the best examples of storytelling

I recently had the opportunity to read the book “You'd better tell it.” de Antonio Nuñez –Empresa Activa-, dedicated to the story (storytelling) as a communication tool. Go ahead that I recommend your reading to any person or company that needs to get the most out of your communication. Coincidí con Antonio hace unos años enRead more