I guess you wonder…
What is the main threat?
When we work our personal SWOT (If you haven't done it, I encourage you to go for it), we consider threat as an external factor. We do not have direct control, as it may involve changes in laws, technological changes, regulations… but it does have a direct impact on our business and our your personal brand.
Among our threats rarely we consider the lack of creativity, but it is certainly the greatest of all. It's like a disease inching, when it reaches its peak is already difficult to react.
Creativity, divine treasure
Many associate creativity to a great idea, but really all we apply creativity in routine processes of daily life. The problem is that creativity is a resource that can be exhausted if we do not remedy.
Youth is no longer the divine treasure, nowadays it is creativity. Bad future may we expect without creativity, because it is a fully human trait, a way of thinking that makes us unique and valuable.
Creativity is not only inspiration, It can be planned and organized. In my early years as an independent pro (wow, that sounds great) I worked thoroughly discipline lateral thinking, guys at Edward de Bono. Stirring the trunk of memories, the first post of this blog, from December 2007, was called Lateral Marketing: the pleasure of rereading Kotler.
What threat is blocking our creativity?
From the perspective of professional skills, It has always advocated the need for specialization. This is and will remain so. But it has its drawbacks. Let expose a case I read a few months ago on the blog Branding Insider.
In 2015, a group of researchers from Austria and Denmark conducted an important experiment. They found that when people were too familiar with specific expertise, it blocked his creativity. That was because they stopped looking for ideas outside their area of expertise.
The researchers interviewed hundreds of roof roofers, carpenters and inline skaters. The three categories are chosen because although completely different fields- share a similar problem: encourage the use of safety equipment to prevent injury. Roof Repairers wear seat belts, carpenters use safety masks and inline skaters use knee pads and elbows.
The researchers conducted 306 interviews. participants to contribute their best ideas on the theme was requested: improve safety equipment for the market in which they are experts and for the other two categories. A panel of experts evaluated the safety gear responses. The results were extraordinary: the more distant was the field, most creative was the solution proposed by participants. In other words, the members of each group were better at finding an innovative solution to a different field to yours. The experiment gave an idea of how creativity works.
Creative people are not smarter; simply they are open to connect ideas from different fields.
When Steve Jobs were asked what made the Macintosh a revolutionary computer, he answered: “Part of what made the Macintosh great was that the people working on the project were musicians, poets, artists, biologists and historians.” They also knew computer, Jobs added. Jobs's goal was not to be average. His goal was to be great. And greatness, he said, comes from connecting ideas.
If you feel the latent threat that creative qualities are missing and everything falls apart, remember these three tips:
- Put yourself in the shoes of another professional from another perspective to analyze your business model
- Enlists the help of professionals from other sectors and have an open mind and out of limiting beliefs
- Connect Ideas
It was just released the January 2019 from revista Veinte, edited by Mario Lopez-Guerrero, a platform with less than one year of life has become an indispensable in HR. I have had the honor to collaborate (and being cover) with colleagues as Almudena Lobato, Celia Hil, Juan Carlos Cubero, Isabel Bonmatí, among others. I explain the importance of relationships Person-to-Person (P2P) in the context of communication. I encourage you to read it for free on the website by subscribing www.revistaveinte.com.
From 4 to 8 February will take place the Branding Week in Santo Domingo (Dominican Republic). This is an event organized by QUIFER Consultores full dedicated to Personal Branding. Among the workshops that will be held I feature:
- Employee Advocacy
- Healthy organizations
- Political Personal Branding
- HR Digital Transformation.
Finally, and since today we talk about creativity, what better than one of the most acclaimed TEDx 2018 in the world: