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A brand on Twitter Danger or Opportunity?

Collecting data network, we see that almost 20% individual Twitter users follow a trademark. The reasons for doing so can be very diverse:

  • emotional connection with the brand (positive experiences, advertising…)
  • Keep informed of developments of each brand; products, events, fairs…
  • Monitor whether competition is. I point also there “to learn”.
  • Benefit from exclusive advantages to members of a particular network (promotion)

And sure there's more. But in any case, sufientes reasons seem to brands raise their presence in this network of microblogging. So… What's going on?, Why are many brands that are not? and Why are many brands that leave?

The answer can only be a: ignorance of how Twitter, It is representing the opotrtunidades to attract new consumers, fidelizarlos, corrrientes create positive opinion or defenerse against possible crises affecting brand. It is true that Twitter has unfinished business to create tools that analyze profitability to businesses, but do not forget to open a Twitter account is free and opens us to a world of thousands of potential supporters.

We have spoken at length on this blog about the possibilities of Twitter: Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information ,Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint,Twitter as a social network open,Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life , Twitter as a large base of public or private data (Twitter lists), Twitter as a stimulus to creativity, Twitter as public agenda (political and Twitter), Twitter como fanpage, Twitter as a personal page, Twitter as a promotional item for businesses, Twitter as web symbol 2.0, Twitter como teaser, Twitter as an open book, Twitter como error, Twitter as a witness everyday, Twitter as a forum for recommendations and Twitter as a means of attracting people

If this information is not understood by the marks you may be missing an excellent opportunity. Sooner or later there will be tools to measure ROI and other measurements. But if we wait too, competition will have taken positions.

Two more things:

  1. Twitter management from the company should never be done from HR. It must be done from the Communications. This is a key aspect.
  2. Please, an inactive mark is worse than a brand that is not. If you open an account on Twitter Be careful to asesoraros on how it works, and Hold a permanent thread with your followers. There is nothing worse than a brand abandoned.

Because a 50% accounts opened in Twitter by brand not used?

Maybe I'm wrong recommending Twitter brands, but if you want good examples of brands that are doing very well, here they are: Dell, Starbucks, Ford, Samsung, Kodak, TO, Hertz, Chicago Bulls, FCB, Marvel, Dunkin’ Donuts, Red Cross, Nike, Apple…

Do not be afraid to do better

I allowed “stealing” this phrase Pau Hortal to enter the post. In fact, echo the announcement today that SOYMIMARCA announces the addition as a partner in Pau, one of the leaders in the field of HR in Spain.

To avoid repeating the contents of the post of soymimarca, I will say that I know Pau few years ago and is one of the most operational people, clairvoyants and nonconformist that I've never found. A person who is not afraid to say NO (I recommend you, by the way, post Andrés Pérez Ortega “Say no“, from yesterday), a person who does not let him escape a drop time, who believes that there are few impossible things and has understood that today it is difficult to start a business without new relational technologies. A person who is not afraid of adverse reactions first impression, It is going to the bottom of things.

Otherwise, We have little in common; We share baldness and an inclination to savor a glass without ice The Macallan very occasionally.

From today, We will not be afraid to do better.

Charged batteries? Work your personal brand as a new challenge season

They say September and January are new stages. September means the re-enter, the start of work after the holidays, with batteries charged and perhaps some butt with that little depression involving around “to school”. January means a new year, and new life.

Among the new purposes, The ranking is led sports, dieting, improvement in labor, hold the line, learn a language, finish some studies…

Let us focus here on improvement in labor. Let's look at some starting points:

  1. I want to enter the world of work
  2. I'm unemployed
  3. I want to change jobs
  4. I want to improve my work
  5. I need help to start a business of their own

1. Do you want to enter the working world. Whether you're you've finished studies or simply do not work you had raised so far, in any case a personal brand can help open many doors. You do not have experience? It is obvious, but I'm sure you have ideas, contacts, desire and some specialty. With these four ingredients we could start to work your personal brand. Cheer, the time is gold.

2. You are unemployed. Plus, you're not alone. The crisis has been fattened on many good professionals; and also about bad. If you think you still need a boil to resume work activity, My advice is that you go to training. There is a lot, free and available. If you think be prepared and motivated for all, what you need is a strong personal brand that will help you position yourself, find your specialty and to throw himself into the world of active networking. The brand helps more than you imagine. Many HR professionals come to the net to find information candidates. You arrived Hence my question is Are you on the net? Are you well positioned?.

3. You want to change jobs. Although today many believe that's a luxury, opportunities for occupationally active are higher than for those who are unemployed. It is sad but true. So, what you need is to use the lever that is your current job and create a strong brand around. That will keep you in the limelight and will facilitate WOM for other proposals.

4. You want to improve your work. Maybe you do not get up, an intermediate command you have put a wall between. It is a complex situation, but not impossible. And personal branding, It is an easy situation. Talk anytime.

5. Own business. We welcome entrepreneurs, although in this country no one makes it easy to start. A good friend has created a great product, related services to improve the lives of blind people. It takes a while crossing the desert and can not get banks, capital risk, foundations… you lend a hand. Now you know that a strong personal brand will help open doors.

Well, you dare?. I hope in the contact section, promote a brand costs less than what you think.

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