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The gripping story of the Lord of Hugs

This weekend I had the good fortune to meet the Mr. HUGS. Whenever you meet new people you bring a first impression may be wrong if you do not go deep a little. The truth is that every time I value more the second printing. It will I get older, but there are many techniques to make a good impression and very few to give a good lasting impression.

he knew Guillermo, my namesake, in the virtual world. It does not go unnoticed, It is one of the few entrepreneurs who know how to properly use the Internet to generate valuable relationships. Well knows how to manage your personal brand, understanding that the secret of success is winning others to hire their services or purchase products created.

But I must admit that the initial impression I had of Guillermo was neither good nor bad. I looked like one more. And collecting the phrase Andrés Pérez Ortega, If you are one more, you'll be one less.

The power of the second printing

This weekend I've been fortunate to have Guillermo as an assistant to a course of personal brand. I say fortunate because I have known his true mark, permanent impression. The context has been the workshop Get in Value we have given Fran Segarra, Eva Collado and I in Madrid. I must admit, It has been a wonderful experience, and the protagonists were attendees, hungry for knowledge but also emotions.

My companions and I knew it would be a special workshop. Shortly after start, personal presentations wowed attendees. They were not impersonal and cold curriculum. They were authentic stories with lessons learned, and especially with the lived. I will discuss other attendees in another post, but here I will focus on William and his powerful story.

Who is Guillermo?

Guillermo Rodriguez Borges

Guillermo Rodriguez Borges, Mr. hugs

Venezuelan, 45, married with two young children, Guillermo Rodriguez Borges had the courage to tell his father that he would move to live with his wife to Spain, and he did so in 2005. Pharmacist by profession, He has worked in various positions in his native Venezuela and Spain. medical representative for major companies, as Novartis, Lily,... Head of Pharmaceutical Marketing, sales, Pharmaceutical attached ....

The world collapses ... or not

In 2008 promyelocytic leukemia will detect Aguda. Guillermo says that we are all born with 2 passports: the health and non health, we do not know when to use them. Far from collapsing, he faced illness with unerring therapy. She calls chronic optimism. In two years he was cured and with renewed energy to initiate change.

chronic optimism

This variety of optimism could have your mirror resilience, the ability of living things (yes, plants and animals also) getting up again and again in adversity. This athlete completed the marathon of NY and soon after Tokyo. What made the challenge of self-improvement? Yes, but also with altruistic cause to help children with heart problems from the Hearts Foundation Menudos.

But there's more. He realizes that cancer patients suffering from acute skin problems because of the treatments were given. And so he decided to undertake and create Galenika COSMETICS, a company with which it shares vision: improve the lives of cancer patients.

The Lord of hugs

The story of the course, starring chronic optimist, It is that full exposure of the TV where we projected Eva presentation breaks and half is dark. Guillermo, at that moment, tells us: “it's time to embrace”, and he gets up and begins to embrace all. The movement spreads and becomes a symphony of hugs. chance (or the magic of the moment) TV wants to regain its image. unforgettable momentazo, mark time it is demonstrating that chronic optimism there.

Goddamned first impression

In honor of Guillermo, I will try with all my strength not to let myself go more for the ephemeral banality of first impression. You have to get to the bottom of the matter. I do not doubt it, I will always remember Mr. hugs because now I'm going to follow closely as a sincere admirer.

Hug image by Shutterstock.com