Who knows who you are? Make a test. Put your full name quoted in Google and see how many results appear últiles or relevant.
If you are looking for new horizons and new more related contacts, Clearly, one needs be discovered. What it was once complex, slow and expensive, It is now possible thanks to the influence of the web 2.0. Before, a guitarist was discovered in a club. He is now discovered in YouTube. And not only that: before it had the smell of a person (a producer, a manager). Now it boasts of thousands of people who can watch a video on a single day, appreciate and “pass it”. What works on the internet has viral nature, For better and for worse. In other words, If today we do not find on the Internet it is that we do not exist.
Internet It has become the main source of uptake, recruitment. We need the world to discover one hand, and that our message is associated RELEVANT. If we are not relevant, our reputation will be free and ephemeral. If people have not heard of you, It will be difficult to do business with you. It is blunt but obvious.
Personal branding techniques are aimed at discover the expert that behind each of us, gain visibility, generate a relevant message and thereby facilitating companies or individuals count on us.