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Professionals seeking 'personal branding'

Here's the article María Paz López appeared last Thursday in La Vanguardia

Employment strategies in times of crisis

Professionals seeking 'personal branding'

The method has two phases: Self-analysis of strengths and how to communicate them to others | Digital identity is built upon interaction and contacts; If you do not interact, do not exist

few years ago, talk about Personal Branding suggested a sporting universe of improving race times. But the words mutate social uses, and the emergence in the world of business and professions of Anglo-Saxon concept personal branding -this is, brand commercial sense applied to the people- has given expression personal brand new meaning.

augusto costhanzo

In Spain, more and more managers and business executives, and professionals from different disciplines, including master craftsmen, turn to agencies and experts to help them set up their own personal brand, which, in the best case, it will take to get a new job, advance your career or shine more in its scope. Internet and social networks have become essential elements of that bet.

"The method of creating personal brand takes elements of psychology, marketing, business management, communication and philosophy ", explains chemist Andrés Pérez Ortega, advisor of personal branding (www.marcapropia.net) and author of the books Expertología. The science of becoming a professional reference (ed. Alienta) and Personal brand. How to become the preferred option (ed. Basic). Attention, Pérez Ortega clarifies: "Creating a brand, either a person or a product, It has two stages. The first is self analysis, their beliefs, values, strengths and abilities, and the second is that brand communication, establishment of relations. And everything has to be looking for authenticity, no makeup or false appearances ".

Mark -recalcan the experts is not a mere container; is confidence of others in that person or product, transmission is credibility. Among the cases cited by the agencies consulted, There are some illustrative (who they prefer not to be named). A steering Barca, for example, Consolidated employer in its sector, made abroad a refresher course for entrepreneurs. In that course he was awarded, so he grew his reputation as a "young entrepreneur", which paradoxically injured his profile entrepreneur and seated. For reposition, He lectured in business schools, and thus he created a personal brand senior expert in business management.

Another case: a Mexican journalist specializing in project management communication in his country wished to turn around his career. With the help of an expert in personal branding, redefined his: focus on communication projects in the field of women and work in Europe. The sessions were conducted via Skype and paid services by PayPal.
Internet tools are basic to create and transmit personal brand. It should be business card also in electronic form, and packaged in the classic curriculum vitae network as new modes teach professional knows what to do, with minivídeos, graphics and links. Keeping a blog theme help (the search engines favor), as well as having profiles LinkedIn andFacebook, and not neglect messages Twitter.

"The digital network identity is characterized by the interaction and contacts", Explain Neus Arques, partner and director of digital identity management companies (www.manfatta.com) and author of Y tú, ¿qué marca eres? 12 keys to managing your personal reputation (ed. Alienta). Interaction: "If you do not interact, -alerta not exist Arqués-. The mere fact of having discharged a profile online is not enough, must interact. And the contacts are on the network, people you know, They make endorsement of that digital identity ". Arqués and his team work with companies, not individuals, but they give seminars to groups of executives and business school students, They encourage those who manage themselves that personal brand online.

"The blog is an excellent tool visibility, as well as being in social networks, but we must also take care of the networking classic", Add Guillem Recolons, partner and consultant for a consulting career high (www.soymimarca.com). Exchanging business cards at conferences and congresses still works, Just as the eye contact generates an empathy that does not give a photo, so it makes sense to combine both types of networking.

To define and direct the personal brand, Recolons and its partners and team practicesystem iceberg with a multidisciplinary approach: "The part of the iceberg that is not included self-knowledge and introspection, in the hands of a psychologist and a Coach, and product strategy, leading marketing specialist; while the visible part of the iceberg is the brand communication, of which an advertising deals, in this case ". Its clients include: Masters students loaded, entrepreneurs and unemployed professionals or active.

"Personal brand has to do with the values ​​we want to project, both at work and in society, with how we want to be perceived ", stated Nadine Kazerounian, British living in Barcelona, owner of the agency Praxis Image Consultants (www.praxisimageconsultants.co.uk). And, according Kazerounian, do not underestimate the classical concept image, understood in face mode. "First impressions about someone, and even the following, They are largely formed through visual cues: locker room, ways, body language and tone of voice, he argues,, so having a good self-image is essential to project the values ​​of personal branding, As the packaging is fundamental to the brand of a product ". As well help position it's welcome.

Do you invest in you?

Some days ago SOYMIMARCA published this short survey about the importance we give to the personal brand. At that ye have not answered yet we encourage you to do so.

[polldaddy poll=4824478]

#lateraltwits 26 Twitter as a means of attracting people

I hope that companies engaged in HR are not angry with me, but the truth is that Twitter It is becoming gradually an interesting tool networking and capture “talent”.

I have seen him in person when two customers asked me to locate very specific profiles with time constraints that made it almost impossible mediation by a human resources specialist. And I found them pretty quickly. Over time, It is not difficult to overcome 500 or 600 twitter followers (remember that you also should follow), which creates an interesting belt. If you also place a hashtag easy to remember what you can accelerate.

I have the feeling that Twitter + Linkedin they can become perfect platforms for active job search. its immediacy, low costs (nulos a Twitter), and above all, synthesis capacity versus heavy curricula formats, are its main advantages. Of course, If I worked in that sector I'd get in there head.

related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information ,Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint,Twitter as a social network open, Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life , Twitter as a large base of public or private data (Twitter lists), Twitter as a stimulus to creativity, Twitter as public agenda (political and Twitter), Twitter como fanpage, Twitter as a personal page, Twitter as a promotional item for businesses, Twitter as web symbol 2.0, Twitter como teaser, Twitter as an open book, Twitter como error, Twitter as a witness everyday and Twitter as a forum for recommendations

#lateraltwits 21 Twitter como teaser

We've moved in the advertising environment know magic teaser. Do you remember those campaigns with powerful messages that do not sign anyone? That's a teaser (pronúnciese Tiser).It is also known as the unknown campaign.

It is an advance of a campaign, a release, an event. Its main function is to create notoriety and expectation around the event and cause the audience is “watchful eye” what might happen that day.

Twitter is an ideal medium for such campaigns. It is recommended to create a “hashtag” not overly unveil the content of the action. Just a few weeks ago from Twitter @soymimarca, We create a teaser campaign to heat engines which would be opening SOYMIMARCA VALENCIA, which it was finally 17 from January. I show the sequence of tweets of the week prior to launch, which they generated much excitement and more than one DM (direct message) wondering what the hell tramábamos.

related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint, Twitter as a social network open, Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life , Twitter as a large base of public or private data (Twitter lists), Twitter as a stimulus to creativity, Twitter as public agenda (political and Twitter), Twitter como fanpage, Twitter as a personal page, Twitter as a promotional item for businesses and Twitter as web symbol 2.0

I want to accompany you on your return, Do you leave?

four or five days ago my friend and partner Jordi Collell published the blog post of deputy SOYMIMARCA. I think an excellent example of storytelling, so I re-published with permission for all who follow this blog. If ever you have to explain your professional adventure, Here is a great source of inspiration.

Redesigning his professional life to many people gives them real fear, doing so having a comfortable and stable work may even seem foolhardy. However some think the biggest failure is not always try. Then the story of a personal experience.

My proposite is encourage hesitant to change personal and professional to get going

Today lords it goes to confession, I want to involve you why I am where I am and do what I do. My proposite is encourage hesitant to change personal and professional to get going.

I have always believed that my career was not successful if at least resultona, ultimately I have never complained and I have always been convinced that good fortune has smiled on me.

When I started work activity after finishing my university studies I figured I expected a long way, I did not know it was bumpy and often have to get out of the vehicle and push or pull the grindstones.

Knowledge opens doors.

The first thing I discovered was that my primal studies "general economy" with a degree obtained at the end of the decade of the 70 They were of little use to perform utility work in the company. It's more, many of my classmates began in the civil service and some of them are still there. So what I did was to relearn something that would allow me to eat long term and discover the virtues of studying an MBA and work simultaneously. They were two intense years, I got tired a first warning on my roadmap: knowledge opens doors.

The truth is that things from me then there were bad. Acquired the necessary knowledge to gain experience spent by the only method so far known for it, dedication, curiosity and sacrifice. For years I forgot to clock out time and juggling and tightrope walking to meeting the needs of family presence, we reconcile that sometimes men do too. Valga a note to say that throughout my life story I have accumulated six children of which I am proud and which I have dedicated and dedicate myself, the little ones, with passion, but this may be the source of another story.

Anticipate events gives you control situations

I have never fired, I was lucky though sometimes a indemnizacioncilla I had not gone wrong. For a while I even thought that with a little help could have done assets and pay the entrance of an apartment, here came my youthful immaturity. Neither I fired and when in a certain position I saw that did not provide or not provide me what I need I just looked for a new job and sometimes I have to confess that I struggled because I'm very complacent and you get used to what you have though is unproductive. This is the second point to my roadmap: anticipate events gives you control situations. If you see that you contribute or contribute little you move before you move.

Opportunities pass, many of them certainly are not repeated, catch them in flight or another will do for you

Sometimes change has come to me as opportunity. Being in a managerial position in a company belonging to a group a multinational group came the news that we were for sale. ruthless bombing since we had gone through a stage of heavy losses, We had taken the necessary measures to revive the situation and the other was going to eat the cake and we if not in the street to pass the exam for a course that was more than approved. We buy the company. And, four executives raising financing under stones, we had no hard, we made a MBO when word began to sound in our country. Third point on the roadmap: opportunities pass, many of them certainly are not repeated, catch them in flight or another will do for you.

Buying a business in many cases ends its sale once it has grown, It has established itself and has become a benchmark and this was what happened. The buyer in addition to the business itself I wanted was the team that had managed and stayed with the company for several years, with a good position without opposition or reply, Conveniently located in final.

Never too late to make a dream

The years do not go in vain and one asks questions about what you want to be more. I had a dream: I wanted to put my experience, my knowledge and accumulated baggage at the service of others, She wanted what she had experienced could be helpful to those who are at the beginning of the road, those who are pushing stones or those sections for whatever reason they want to reinstate and follow the route. And I turned to form, long nights of study connected to an American university, practices, exams and more practical. And finally I left my comfortable and well-paid position. Fourth point in my roadmap: Never too late to make a dream.

Who snuggles up to good tree good shade shelters him

And the first was the creation of CT Coach Code with my colleague montse Taboada and later with friend Guillem Recolons we decided to join forces to serve all of you creating SOYMIMARCA To potentiate, promote and give visibility to your personal brand. fifth point: Who snuggles up to good tree good shade shelters him.

It has been a pleasure.

Jordi Collell

#lateraltwits 15 Twitter as a stimulus to creativity

As it stands today the yard, any new stimulus to creativity is welcome. Y Twitter it is. Here are some advantages of Twitter as a creative stimulus.

  • Access to fresh information, quick opinions, the creation of a circle of people who can be a source of inspiration
  • Tell short stories fragments reduced. Runs much sympathy for Twitter
  • Follow people you trust, creators “spark” whose RSS hast discovered through Twitter
  • An opportunity to connect with creative minds from around the world
  • Twitter is good to generate brainstormings fast to new ideas and also to measure the interest that cause

This requires lose their fear of sharing ideas, Twitter is a open network, and if only you have 2 followers, If your idea is good it will be retuiteada to reach thousands of people.

Many of my post Side or SOYMIMARCA They have been inspired by mini-stories found on Twitter. Often I am looking at my twits breakfast of my favorite lists, They are a great source of inspiration and motivation.

I hope on Wednesday “#lateraltwits 16 Twitter as public agenda (political and Twitter)”

related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint, Twitter as a social network open, Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life and Twitter as a large base of public or private data (Twitter lists)

Conference: Do you find it useful to have a professional personal brand?

Next Monday 24 in the afternoon, at 18pm, at the headquarters of the College of Industrial Engineers of Catalonia, there will be a conference / debate SOYMIMARCA in which it is intended to explain the importance and the need for professionals (not only industrial engineers) manage their own brand.

The meeting is free attendance, but places are limited.
to register:

It is important that both professionals and companies are aware that a person who manages your personal brand, It is a professional commitment, initiative, responsibility, aware of its value and its powers.

speakers:

approx: 1h30. You are all invited.

Col·College of Engineering / Via Laietana 39 / Barcelona

#lateraltwits 13 Twitter as a way of life

It sounds a bit harsh, but yes, There are companies and individuals who make their living with Twitter. And lots! In the same way there are people who earn their living with esoteric services on mobile 900 and websites of questionable content, Twitter is for many professionals a livelihood.

to get started, application developers make their August with Twitter, one of the fastest growing networks with more than 100 million users. For example, Here are some of the most commonly used:

Just Tweet It, Twubble, Twittie Me, twit, We Follow, Twellow, Twitscoop, Trendistic (previously Flaptor Search), Tweet Scan, Twitterment, Tweetmeme, Twistori, Twitturly, GoodBadMe, Favotter, Twitterholic, Toptweet, Twitrank, Tweet Beep, Site volume, Tweet Volume, Monitter, Hashtags, Twemes, Tweetchannel, Twitter Meter, Flaptor Trends, Twitter Spectrum, Serendipitwiterrous, Twittertroll, Twitter Buz, Link Bunch, Tweetwire, Twitterlinkr, Twitturls, Twitter Split, Twittearth, Twitter Vision, My Tweet Map, GeoTwitterous, Twitter Map, Twitter Local, TwitSpy, Geo Twitter, Mibazaar, Twitter Atlas, Twitter Faces, Twitter Keys, Twi8r, Phweet, Micro Reviews, Notches, Louder Tweets, Twitter Digest, Tweet2tweet, Twalala, Tweet Wheel, Twitter Karma, Twitter Snooze, My Tweeple, Less Friends, Qwitter, Does Follow, Twitterless, Twitter100, Twitterator, Twitter Who, Twitterlex, What’s Up?, Add Tweets, Twitterfeed, Feed Tweeter, Twitter Counter, Twit This, Twitter Tools, Twitter for WordPress, Loudtwitter, Twitter Sharts, Twitt Twoo, Twitter Updater, Twitter WordPress Sidebar Widget, WordTwit, Comment Twitter SMS Notification, Stammy’s RSS To Twitter, PingTwitter, Ping.fm, Hello.txt , Moodblast, Twibler, Twizon, iTwitter, Be Twittered, Twitter Facebook App, Friendfeed Twitter client, Twitku, Buy Later, Twitter Yedda, Twitget, Twitter Planet, Twitt, Twitter Viddler, Drupal on Twitter, Googlereader Twitter Script, Twitter King Widget, Your Minis, Group Tweet, Live Twitting, Crowd Status, Twitter Groups, Timer, Retweet Me, Remember the Milk, Twittercal, My Chores,Planypus, Server Mojo, Tweet Later, Twittertise, Tweet Ahead, Twit Response, Lazy Tweet, Toanswer, At Answer Me, Twitter Answers, Straw Poll, Twitter Polldaddy, Poll Tweets, Twittpoll, Tweet Burner, Twitter Grader, Tweet Stats, Twinfluence, tweeple Nonsense, Twit Graph, Tweet 140, Twitter Ratio, Twittad, Magpie, Easy Tweets, The Mattinator, Twitter Backs, Twitter Patterns, Tweet Backs, Siah Design, Buttons, Twignature, Twitpic, Autopostr, Snaptweet, Twixr, Visual Twitter, Twitter Poster, Twiddeo, Twitplus, Twittershare, Twixxer, Tweet Cube, Pikter, Twittermail, Twitter Reply, OuTwit, Vtwitter, mail2twitter, Twittytunes, Blip.fm, Wiiizzz, Twit a Bit, Take two, Twitter Safe, Hahlo, Twitter Blacklist, Twerp Scan, Twitspam, TwitterIM, Yahoo Messenger Twitter Sync Plugin, TwitterYM, Twessenger, Twit4live, TikiTwit, Twitterific, Mad Twitter, Tweet-r. Twidget, Twhirl, Tweetdeck, Twinja, Chopper, Pwytter, Teletwitter, Twitterlicious, Twitter CLI, BLT, Twitteroo, Chirrup, Twadget, Twitgit, Vim Twitter Client, ZenTwitter, Twitux, Deskbar Twitter, Gtwitter, Twit.el, Spaz, Tweeter, GTwitter, NatsuLion, Twitterpod, Twitterpost, Twittereeze, Twit Ki, Twitterfox, Shareaholic, Twitbin, Firefox Search Plugin, Twitterbar, Tweetbar, Twippera, Power Twitter, Yoono, Twitzer, Twitterlights, Twitterbook, Twitterline, Maxthon, Twitterfone, Twitsay, Twitter for iphone, Itwtr, Pocket Tweets, Twittai, CCtwit, Twapper, Twittelator, Twitterberry, Vlingo, Email Twitter, iTweet, Qik, Jargon, MoTwit, Widsets, Moby Picture, Twixr, Locify, Fring, Jitter Abiro, jTwitter, Twidroid, Twitteresce, Twobile, Tiny Twitter, Twitter SpellCheck, Secret Tweet, Curse Bird, Tweet What You Eat, Foodfeed, Xbox 360 Gamer Tag, Twee60, @Trackthis, Bkkeeper, Commuter Feed, Foamee, within Witter, Qwitter Tobacco, Post like a Pirate, Roll the dice, Twitter Me This, Tweet gift, Twaction, Xpenser, Twithire, GasCalc, Moonrise, Deal Tagger, LOL feeds, Textgasm, Sad Statements, Twitter Nonsense, Xbox to Twitter app, Twitterbox, Swotter, Twitterlit…
I do not follow, each day there are many applications created to enhance the experience with Twitter. For our latitudes, the most popular applications are Tweetdeck. Twitpick, Twit this y Quitter. I promise to make a “review” of the most significant applications in future posts.
In addition to applications, many companies getting you make a living “followers” or followers to your profile seem important. I personally bet on more qualitative profiles, but the truth is that many people earn their living with Twitter.

related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint, Twitter as a social network open and Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion and Twitter as a platform for interviews and debates in real time

Pablo Adán says, hotbed of ideas and projects, restless mind, pure nerve

Excerpted blog soymimarca “Pablo Adán says, one of the best specialists in personal marketing, soymimarca opens in Valencia”

Paul Adam Soymimarca and mutually reinforcing this alliance that will put the bar for a little higher personal brand

Pablo Adán says

For days mordíamos our tongue, but the time has come. Pablo Adán says already a member of soymimarca. The Mediterranean axis of personal brand has consolidated. We have been with him at Valencia and we have confirmed: Paul moves like a fish in water. Under the guise of good child a personal mark consisting of a hotbed of ideas and projects hides, a restless mind, pure nerve, a guy can write things like this post called "Does not matter". We told you some things about him:

One of its strengths is training, where he has taught courses, seminars and conferences MARKETING, Sales Techniques, PUBLIC SPEAKING / SPEAKING, PERSONAL COMMUNICATION, COMMUNICATION IN THE COMPANY, CUSTOMER SUPPORT, CUSTOMER LOYALTY, STRATEGIC MANAGEMENT, MARKETING DIRECTION, ADVERTISING & CREATIVITY & PRODUCTION, LEADERSHIP AND TEAM MANAGEMENT, COACHING y, of course, MARKETING PERSONAL.

He has worked in consulting services and marketing planning, and creation and development of advertising campaigns in recent years:

VALENCIA TOURISM AGENCY, MEDIA AUDIT SL, ASOC. ESP. Toy Manufacturers, AUDITMEDIA EN, AYTO. TORRENT, AYTO. PAIPORTA, AYTO. VALENCIA, BANCAJA, BANCAJA HABITAT, BANCAJA INSURANCE, CISMEF. SMALL AND MEDIUM BUSINESS INTERNATIONAL FAIR, Valencian Business Confederation, Valencia Provincial Council, SPACE, BELFRY, Expocasa, FEVEC, INSTITUTE OF TECHNOLOGY AGROALIMENTARIO, TOY INSTITUTE OF TECHNOLOGY, ATTICA GROUP, GMP GROUP, GROUP GHEISA, SOLER GROUP, GV DG PATRIMONI, GV TOURISM, HASBRO IBERIA, WESTIN VALENCIA, SHERATON ROYAL FAULA, ICEX, Foreign Trade Institute,, JIMENEZ VISO, LEVANTE UD, LLANERA, NATRA, NATRACEUTICAL, SERMA URBAN EQUIPMENT, TORRE ORIA, TURGALICIA, VALENCIA URBANA, GARDEN HOUSING.

  • Paul addresses from 2008 marketing consultancy and communication MGT COMMUNICATION.
  • Between 2005 and 2008 Paul addressed VERB PUBLICITARIO
  • From 1994 to 2005 Paul was Director of Auditors in Advertising Communication ADMAS
  • Between 92 and 92 Paul worked as an executive at TANDEM DDB NEEDHAM
  • KOLOR Lithographers was his first work experience between 1991 and 1992.

In addition to MGT communication and soymimarca, Paul is involved in other projects: COMMUNIACTIONS, strategic consulting project marketing. Offering services like external marketing department, fair marketing and sports marketing. / ANTS IN THE RED 2007. Current research project. Founding partner developing business management functions and strategic. Research and monitoring Internet Review / PREMIER GUIDE. 2006. current publishing project. Founding partner developing business management functions and strategic. Shops and service level high in Valencia. 1 annual. 8.000 copies. / O&C 1987-1990. university business project advertising and communications services aimed at students. / university magazine 1987-1989. University magazine The Last Class. Magazine for students with issues relating to overall university level today.

His entire curriculum does not fit the post, so you can find more information about Paul's blog personal, on the web MGT , on Strategy is spelled with K, at Marketing Club Valencia, or Digital documentarian. I also attach links to your profile Linkedin and Twitter.

Paul today will strengthen our area strategy and training, two central pillar of the iceberg soymimarca. Tomorrow, Tuesday, without going further, Do not miss his first speech in this blog, title Personal Brand What are you waiting?. Welcome to soymimarca!

#lateraltwits 11 Twitter as a barometer of public opinion

We continue our series on Twitter, Today seeing Twitter as a thermometer of public opinion.

It is true, not everyone is on Twitter -for the moment-, so I can not be representative as national average. User profile Twitter is different from esencialemente Facebook. In the chart below you have a good comparison made by Digital Surgeons.

But it is also true that the news “They are uncovered” and Twitter, where he quickly hashtags are created and where it is easy to follow quickly the state of opinion on a given topic. Do a test #realmen.

It has transcended many political parties use twitter through its militants to sound out public opinion on thorny issues related to the environment, taxes, defense policies etc…

Here I attached the comparison chart:


related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint, Twitter as a social network open and Twitter como SMS social, Twitter as a tool for personal branding and Twitter as a work tool