The most-watched ad in history is not an ad. Goodbye, Advertising.

Advertising has lost its role as a leader in commercial communication. What's going on? Is branding the natural evolution of advertising?

If Apple loses, we're all going to fuck off

Today is a great day for innovation and creativity. Hoy hemos conocido que Samsung deberá indemnizar a Apple por plagio. Specifically, iPhone patents were at stake. Samsung, with all due respect, no tuvo ningún reparo en copiar con su modelo Galaxy todo lo que había en el iPhone. Of course, Also … Read more

The ultra-secret CEO's strategy

I refer you to Tino Fernandez's article “The ultra-secret CEO's strategy” published last Thursday in Expansion in which I have participated along many others, and that analyzes the desirability or not of CEOs to face public opinion. There are tastes and opinions for everything. And what do you think? They're founders, presidents and first … Read more