The most-watched ad in history is not an ad. Goodbye, Advertising.
Advertising has lost its role as a leader in commercial communication. What's going on? Is branding the natural evolution of advertising?
Steve Jobs
Let's be clear, Apple has never done very well without Steve Jobs
Parece que la historia se repita. Now that Jobs is not among us suffer like Apple again and passed between 1985 y 1997¿es el principio del fin?
If Apple loses, we're all going to fuck off
Today is a great day for innovation and creativity. Today we learned that Samsung must compensate Apple for plagiarism. Specifically, iPhone patents were at stake. Samsung, with all due respect, he had no qualms about copying with his Galaxy model everything that was on the iPhone. Of course, Also … Read more
The ultra-secret CEO's strategy
I refer you to Tino Fernandez's article “The ultra-secret CEO's strategy” published last Thursday in Expansion in which I have participated along many others, and that analyzes the desirability or not of CEOs to face public opinion. There are tastes and opinions for everything. And what do you think? They're founders, presidents and first … Read more