Personal Political Branding: Who do you vote for, party or person?
María José Bayo, expert in communication and political branding, reveals the reasons for the political mistrust situation and some keys to resolving it
Storytelling
#Storytelling: 366 accounts in perpetual images
What happens when you spend a whole year publishing daily stories in images that have been left for the story? Well, when you look back you realize the power of the image and its ability to tell stories. Among the 2 March 2019 and the 1 March 2020 … Read more
The personal story: How far should I expose myself on social media?
I often wonder, How far to expose myself on the Internet, on social media? As Alaska said in its most remembered lyrics, who cares what I do? Who cares what I say? If you only have a minute, here's a video summary: Disadvantages of exposing myself, the part … Read more
Nuestra historia Vista por las mejores cámaras: 51 #GRelatos
Hoy no hablo de marca personal, pero sí de relatos e imágenes que nos han dejado una marca eterna. Las he bautizado como #GRelatos, utilizando mis iniciales para que sean más fácilmente encontrables. Te presento la serie #GRelatos #GRelatos es la unión de dos pasiones personales, la fotografía y el relato histórico. Crecí con un … Read more
Personal Branded Content as a personal brand culture
Let's start at the beginning, What is branded content? Branded Content is considered a marketing strategy based on the creation of content sponsored or produced directly by a brand. It's not something new.. Over the years 30, before the appearance of television, brands like Procter & Gamble sponsored … Read more
Unhable skills (short story)
We often think that some skills we acquire long we can be useful lifetime. Desgraciadamente no es así. Vengo hablando mucho de la importancia del contexto. El contexto es el que confirmará si esas habilidades son vigentes o deben ser actualizadas. Si estudiaste una ingeniería de la construcción y sobreviene una … Read more
Churchill and the Elephant Rope: Never give up #Relato
One of the many quotes that make up Winston Churchill's personal legacy and brand is "Never Give Up". The most popular "Never Give Up" To Be Precise, the words of the great British prime minister were: "Never give in, never, never, never, never, in nothing great or small, large or petty, never give … Read more
Don't judge without knowing the context and the story of the other
Look at the boy in the picture. You don't know him., but maybe you'd be able to venture out a character stereotype based on your experience… Cocky boy who's run away from home? Young adventurer looking for experiences? Lo cierto es que tenemos una cierta tendencia a juzgar y fabricar historias sin antes conocer el … Read more
A key and a story for your next professional reinvention
Over the course of your life, there will be good times and bad times, moments when you'll find yourself invincible and moments when you'll feel defeated and useless. The moments when you think you're invincible don't last long, so you should enjoy them and taste them because you'll soon find something that will remind you … Read more
Storytelling: the speech that connects, seduces and convinces
Las historias pueden cambiar el mundo El factor de elección entre dos profesionales con idénticos conocimientos hard y trayectorias parecidas puede estar en la facilidad de llegar emocionalmente a su interlocutor. We have no doubt about that anymore.: stories can change the world. Although the art of storytelling goes back to ancient caves, … Read more