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Personal storytelling: How far should I expose myself in social networks?

 

 

I often ask myself, how far should I expose myself on the Internet, on social networks? As the singer Alaska said in her most memorable lyrics who cares what I do? who cares what I say?

If you have just a minute, here's a video summary (in Spanish):

Disadvantages of exposing me, the negative side of personal storytelling

I'll be direct: exposing myself is tantamount to undressing. At least in a metaphorical sense. It means revealing moments of my life that perhaps many people do not know. It means showing vulnerabilities, fears, doubts, failures, weaknesses. Yes, exposing myself requires courage .

Perhaps for those of my generation, exposing myself is unnatural. They told us to be discreet, that information is power, and that it had to be managed well. The children of the Cold War grew up with spy movies. The spy was no more than someone who knew how to obtain information at the risk of his life for it. Well, and it still is...

Let me expose bare to troll attacks, Data hunter, advertising algorithms, the same public administration, CEO of social networking without scruple to trade with private data.

Advantages of exposing myself, a way to accelerate empathy

Yes, exposing yourself - properly -- also it has its advantages. It means transmiting personal values, communicating the personal story. Explaining a lot of why, a lot of hows, a lot of whats. Make it clear whether we will fit in with one project or another, with one team or another.

The big question that comes to mind to stage the advantage of exposing me is this: Why should you trust me if you don't know what moves me, what makes me get out of bed every day? Professional relationships no longer only revolve around a value proposition, there is a human being behind it purpose and values that act as pillars.

I have been a naive for a long time; and possibly that will accompany me until the end. For years, I have relied on people guided solely by their skills. And I haven't always been right. Now I'm clear. I buy your personal story, your emotional DNA, your way of seeing the world and wanting to change it. Your way of understanding others. And I hope you do the same with me..

Who cares? Maybe people like you or me

As Sting says, "sé tu mismo, no importan lo que digan” (be yourself, no matter what they say). That way you will connect, you will transmit confidence. Another question is how to expose me. I would say that dozens of selfies in the WC don't matter to anyone. Neither the chronic jinx, the pathological pessimist or the one who replicates what others say without proposing a story and a proposal of his own. Working on the personal story is a nice challenge. I invite you to share it.

Photo by Glen Carrie on Unsplash

PD: Manuel Miguel Hernandez to always Pujadas

Today I learned that he died Manuel Miguel Hernández Pujadas, Coach, consultant, University professor, mentor, adviser, change manager, communicator and strategist. I met him at 2016 as one of the speakers of TEDx Lleida. We shared stage, nerves and laughter.

I can only tell you what you said at the end of your talk, "May the Force be with you". And I can do more, leave here your legacy in the form of a talk about the secrets of good communication. Have a good trip, my friend!

Our history seen by the best cameras: 51 #GRelatos

Today I don't deal with management, I deal with stories and images that have left us an eternal mark. I call them #GRelatos, using my initials to make them more easily findable.

Introducing the series #GRelatos

#GRelatos is the union of two passions, photography and historical storytelling. I grew up with a laboratory inside my house, which revealed and expanded my own photographs. My first job “official” came when I was 16 in the agency Tiempo BBDO as a photo-lab assistant. I even had the chance to use a jewel such as, This is Hasselblad 2000FC 6x6. Was not mine, of course, Then I could not even afford rent it for a single day. It belonged to the defunct agency MassMedia Marketing and Advertising, owned by Jordi Argenter, my uncle “MadMen”.

And I've always liked the historical storytelling. Especially after the invention of photography, where reality is imposed (not always) to the fiction of the great masters of painting or sculpture.

#GRelatos is a series, my little tribute to the best photographers in history, and especially the narratives of their pictures. Everyone has seen the picture of Albert Einstein sticking out his tongue. Few know that he was angry and tired, that mocked photo-journalists who hounded him on his birthday, and less have seen the full picture of genius inside of a car with Dr. Frank Aydelotte and his wife Marie Jeanette.

Brief is better than nothing

I recognize that we are in a time where attention economy demands rapid impacts. #GRelatos are short stories, an image and just two paragraphs of narration. Many of the photographs that I choose, that, of course, are not mine, are known for many, but not the context or the consequences of what happened before, during, and behind the camera shot.

Some may think that those are superficial stories, but better short than nonexistent. I decided on a risky format: publish these stories in a social network that is not mine. Perhaps that is accentuating the transience of time already spent, photography as an irreplaceable witness what it happened. Posting on a social network like Instagram is I am exposed to the whims of Zuckerberg or an anachronism as the European Parliament forbid me to share images that have made history by bureaucratic stupid question.

A tribute to the best photographers

This is a tribute to the best. From photojournalists to fashion photographers, going through some whose name has been hidden by the dictatorships of this sick world. But above all, It is a tribute to the apparent ease of these professionals to explain things with the blink of a shutter.

Here I put the first 51 publications, but this will go on, a rate of about seven per week #GRelatos.

51 #GRelatos

There goes that. I hope you like it. If you want to follow the next, follow the hashtag #GRelatos on Instagram.

 

 

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The pilow flight. Harry Benson, 1964. Harry Benson did not want to meet the Beatles. Photographer born in Glasgow had planned to cover a story in Africa when he was assigned the task of photographing musicians in Paris. “I took you for a serious journalist and did not want to cover a story of rock'n’ roll”, he scoffed. But once she met the guys from Liverpool and listened touch, Benson did not want to leave. “Thought:'God, I'm in the perfect location '”. “The Beatles were on the cusp of greatness, and Benson was in it. Your photo pillow fight, taken at the luxury George V Hotel the night the band found “I Want to Hold Your Hand” was the number 1 in the U.S, congela a John, Paul, George and Ringo in lush cascade of young talent, and perhaps his last moment of unbridled innocence. Capture joy, happiness and optimism that embrace as Beatlemania and helped boost the morale of US only 11 weeks after the assassination of John F. Kennedy. The following month, Benson accompanied the Fab Four on their trip to New York City to appear on The Ed Sullivan Show, starting the British Invasion. The trip led to decades of collaboration with the group and, as Benson later recalled, “I was so close to not being there”. ____________________________ # time100bestphotos #storytelling #photo #historyphoto #thebeatles Follow these stories in #GRelatos

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The greeting "Black Power". John Domains 1968 The Olympics are meant to be a celebration of global unity. But when American sprinters Tommie Smith and John Carlos climbed the podium medals at the Games 1968 in Mexico City, They were determined to shatter the illusion that all was well in the world. Just before “The Star-Spangled Banner” began to ring, Smith, gold medalist, and Carlos, bronze winner, They bowed their heads and raised black-gloved fists in the air. Your message could not have been clearer: Before greeting to America, America should treat blacks as equals. “We knew what we were doing was far greater than any athletic feat”, Carlos said later. John Domains, a photographer known for rapid-fire capture unexpected moments, made a first plane revealed another layer: Smith with black socks, without running shoes, in a gesture symbolizing poverty of blacks. Posted in Life, Dominis image of the grim protest became an iconic symbol of the turbulent decade of the 60 ___________________________ # time100bestphotos #storytelling #photo #historyphoto #blackpower Follow these stories in #GRelatos

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Windblown Jackie. Ron Galella, 1971 People just could not get enough of Jacqueline Kennedy Onassis, the beautiful widow of the assassinated president who married a fabulously wealthy Greek shipping magnate. It was a public figure in a heavily guarded private life, what made it a prime target for photographers who followed her everywhere. And neither was dedicated capture both former First Lady as Ron Galella. One of the celebrity paparazzi, Galella today created the model with a style tracking and ambush caught everyone, from Michael Jackson and Marlon Brando Sophia Loren to, who he was so resentful of the attention that Galella started five of the teeth photographer. But the favorite topic of Galella was Jackie O., who shot to the point of obsessing. It was the implacable Galella fixing what led him to get into a taxi and follow Onassis after seeing her on the Upper East Side of New York City in October 1971. The driver honked and Galella just clicked the shutter when Onassis turned to look at him. “I do not think she knew it was me”, he recalled. “So he smiled a little.” Picture, who proudly he called Galella “mi Mona Lisa”, Unprotected radiates spontaneity that makes a big celebrity photo. “It was the iconic photograph of the aristocracy of American celebrities and created a genre”, says writer Michael Gross. The image also tested the blurred line between news gathering and personal rights of a public figure. Jackie, who resented the constant attention, It took twice Galella to court and eventually banned from photographing his family. _____________________________ # time100bestphotos #storytelling #photo #historyphoto #paparazzi Follow these stories in #GRelatos

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Untitled Film Still #21. Cindy Sherman, 1978 Since he burst onto the art scene at the end of the decade 1970, Cindy Sherman person has always been hidden by Cindy Sherman object. Through ingenious and deliberately confusing self-portraits taken in family circumstances but artificial, Sherman introduced photography as art of postmodern performance. From series Untitled Film Stills, #21 (“City Girl”) recalls a frame from a B movie or an opening scene of old television program. However, Images are entirely creations Sherman, which puts the viewer in the role of involuntary voyeur. Instead of capturing real life with the click of a shutter, Sherman uses photography as an artistic tool to deceive and captivate. His images have become some of the most valuable photographs ever produced. Manipulating viewers and reformulating its own identity, Sherman created a new place for photography in the fine arts. And it showed that even photography allows people to be something that is not. ________________________ # time100bestphotos #photo #storytelling #historyphoto #fakephoto Follow these stories in #GRelatos

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Brian Ridley & Lyle Heeter. Robert Mapplethorpe, 1979 In 1979, Robert Mapplethorpe photographed when Brian Ridley and Lyle Heeter with his sadomasochistic costumes, American culture was not very open to homosexuality. At work, gay employees were largely hidden. In many states, express your love may be a crime. Mapplethorpe passed 10 years documenting the underground gay scene S&M, a world further away from public view. His intimate and highly stylized portraits put him in relief, perhaps none more so than Brian Ridley and Lyle Heeter. Both men are dressed in leather, with the submissive tied with chains and the dominant partner with the reins in one hand and a whip in the other. However, men are placed in a living room that otherwise there is nothing extraordinary, a juxtaposition that adds a layer of normalcy to a relationship that is outside the bounds of what most Americans considered acceptable at the time. The picture and the series was part opened the door for a number of photographers and artists examine unapologetic gay life and sexuality. Almost a decade later, Mapplethorpe's work continued to cause. An exhibition presenting his photographs of scenes of S&M gay led to a Cincinnati Art Museum and its director were charged with obscenity. (Mapplethorpe died of AIDS in 1989, a year before the trial began.) The museum and its director were eventually acquitted, which reinforced Mapplethorpe's legacy as a bold pioneer whose work deserved a public display. _________________________ # time100bestphotos #photo #storytelling #historyphoto #gayworld Follow these stories in #GRelatos

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Tank man. Jeff Widener, 1989 In the morning of 5 June 1989, photographer Jeff Widener was on a balcony on the sixth floor of the Hotel Beijing. It was a day after the slaughter of Tiananmen Square, when Chinese troops attacked pro-democracy protesters camped in the square. The Associated Press sent to document the consequences Widener. While he is photographing the bloody victims, passers-by bicycle and bus burned, a column of tanks began to leave the square. Widener aligned his right lens when a man carrying shopping bags stood before the war machines, waving his arms and refusing to move. The tanks attempted to surround the man, but he returned to his way, briefly rising above one. Widener assumed that the man would die, but no tanks fired. Finally, the man was removed, but not before Widener immortalize his singular act of resistance. Others also captured the scene, but the image of Widener was transmitted through the AP wire and appeared on front pages around the world. Decades after the tank man became a global hero, still not identified. Anonymity makes photography even more universal, a symbol of resistance to unjust regimes around the world. ____________________ # time100bestphotos #photo #storytelling #historyphoto #tankman Follow these stories in #GRelatos

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Kathrine Switzer’ Marathon. Harry Trask, Boston Herald, 1967 The career officer Jock Semple tried to take by force the @KathrineSwitzer Boston Marathon runner in 1967 simply because she was a woman. Fortunately for Switzer, her boyfriend gave her a hand and she could reach the finish line. Switzer was inspired by the incident to create athletic events for women around the world and it was a leader in bringing the women's marathon at the Olympics. When this picture appeared for the first time 1967, This was the original legend: “Hopkinton, Massachusetts, 19 April 1967: Who says chivalry is dead? When a girl is listed as “K”. Switzer from Syracuse” he was about to be expelled from the Boston Marathon, usually male, and instead his partner Thomas Miller, de Syracuse, He threw a block that started a career officer career. The sequence shows Jock Semple, official, moving to intercept Miss. Switzer, and then being bounced by Miller. Photos by Harry Trask Boston Traveler. "________________________ #bestphotosever #photo #storytelling #historyphoto # 8M #mujeresconmarca #diamundialdelamujer #internationalwomenday Follow these stories in #GRelatos

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Cowboy. Richard Prince, 1989 The project idea that would break everything written about copyright in photography came to Richard Prince when he worked in the department of tabloids at Time Inc. While deconstructed the pages of magazines for files, an ad in particular caught the attention: the macho Marlboro Man archetypal image of riding under the blue sky. And so, in a process that came to be called repopulation, Prince took pictures of ads and cut type, leaving only the iconic cowboy and around. Prince did not take the original photo meant little for collectors. In 2005 "Cowboy" sold for 1,2 million dollars at auction, the highest price recorded publicly for the sale of a contemporary photography. Others were less enthusiastic. Prince was sued by a photographer for using copyrighted images, but the courts ruled in favor of Prince. That was not his only victory. Prince photography helped create a new form of -the art photography photography- that foreshadowed the era of digital sharing and changed our understanding of authenticity and ownership of a photograph. ____________________ # time100bestphotos #photo #storytelling #historyphoto #marlboroman #cowboy Follow these stories in #GRelatos

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Demi Moore. Annie Leibovitz, 1991 Hollywood star Demi Moore was seven months pregnant with her second child when she appeared on the cover of Vanity Fair as the world came. Such a display was not unusual for Moore, He immortalized by the birth of his first child with three video cameras. But it was something unprecedented for a standard communication medium. The portraitist Annie Leibovitz made an image celebrating pregnancy, showing how motherhood could be not only empowering but also sexy. The editor of the magazine, Tina Brown, Moore considered the act as a bold statement, “a new star of young cinema willing to say:'I'm gorgeous pregnant', and it is not shy '”. The picture was the first photo of the media that sexualizó pregnancy, and for many it was too shocking to appear in kioskos. Some supermarket chains refused to sell the magazine, while others covered up like pornography. It was not, of course. But it was a provocative magazine cover, and did what only the best can cover: culture change. Once pregnancy was a relatively private affair, even for public figures. After Leibovitz photo, celebrity births, Maternity photos naked and paparazzi photos of the protuberances of babies have become business for themselves. ____________________ # time100bestphotos #photo #storytelling #historyphoto #pregnancy #demimoore #AnnieLeibovitz Follow these stories in #GRelatos

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Pillars of Creation, NASA, 1995 Very nearly the Hubble Space Telescope not got. born in 1990 aboard the Space Shuttle Discovery, exceeded the budget, He was years late and, when it finally reached orbit, fell short and mirror 2,5 meters distorted as a result of a manufacturing defect. It was not until 1993 a repair mission to Hubble would line. Finally, yes, 1 April 1995, the telescope managed to capture a picture as clear and deep universe that has become known as the "Pillars of Creation". What is the Hubble photographed the Eagle Nebula, a patch forming star 6.500 light years from Earth in the constellation Serpens Cauda. Large fireplaces are vast clouds of interstellar dust, formed by high energy winds blowing from nearby stars (black dots at the upper right is an enlargement of the four chambers of Hubble). But the science of the pillars has been the least of their importance. Some of the pillars are 5 Light years, some 30 trillion miles. An image achieved what symposia thousand astronomy could never achieve. ____________________ # time100bestphotos #photo #storytelling #historyphoto #universe #hubble Follow these stories in #GRelatos

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First image sent by mobile phone. Philippe Kahn, 1997 Boredom can be a powerful incentive. In 1997, Philippe Kahn was nothing to do in a maternity ward in northern California. Epecialista en software, his wife kicked him out of the delivery room as she gave birth to her daughter, Sophie. So Kahn busied himself building a device you send a photo of his newborn daughter to friends and family in real time. Like any other invention, It was a rudimentary installation: a digital camera connected to your mobile phone, synchronized by a few lines of code he had written on his laptop in hospital. What he did changed the world: Kahn device captured the first moments of her daughter and transmitted instantly over 2.000 people. Kahn soon refined his prototype ad hoc, and in the year 2000 Sharp used its technology to launch the first phone with integrated camera commercially available, in Japan. The phones were introduced in the US market a few years later and soon became ubiquitous. The invention Kahn permanently altered the way we communicate, We perceive and experience the world and laid the groundwork for smartphones and applications to share photos as @Instagram and Snapchat. Phones are now used to send hundreds of millions of images around the world every day, including a number of photos of babies. ____________________ # time100bestphotos #photo #storytelling #historyphoto #mobileworld #instantimages #smartphone Follow these stories in #GRelatos

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Surfing hippos. Michael Nichols, 2000 Seven billion human beings occupy much space, and that is one reason why wild nature is rapidly declining worldwide. Even in Africa, where lions and elephants still roam, space for wild animals is shrinking. That's what makes photography so special Michael Nichols. Nichols and explorer of the National Geographic Society, Michael Fay, They undertook an arduous trek 2.000 miles from the Congo in Central Africa to Gabon, on the west coast of the continent. That's where Nichols captured a photograph of something amazing: some hippos swimming in full midnight in the Atlantic Ocean. It was an event that few had seen before. Hippos spend most of their time in the water, and most likely habitat is an inland river or swamp, not the open sea. The photograph itself is a wild beauty, eyes and snout Hippo peeking just above the undulating surface of the ocean. But its effect was more than cosmetic. President of Gabon, Omar Bongo, It was inspired by the images of Nichols to create a system of national parks now cover 11 percent of the country, ensuring a space for nature. ____________________ # time100bestphotos #photo #storytelling #historyphoto #hippos #gabon Follow these stories in #GRelatos

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The situation room. Pete Souza, 2011 The official White House photographers often documenting the presidents in their leisure time and work, the phone with world leaders and presiding over meetings of the Oval Office. And sometimes this unique access allows them to capture key moments that become collective memory. The 1 May 2011, Pete Souza was in the Situation Room when US forces stormed the complex Pakistan Osama bin Laden and killed the terrorist leader. However, Souza's image does not include the armed incursion or bin Laden. On the other hand, he caught those who were watching the secret operation in real time. President Barack Obama took the decision to launch the attack, but like everyone else in the room, It is a mere spectator of his decision. Frowning, Obama is closely following the operation through monitors. Secretary of State Hillary Clinton covers her mouth, waiting to see the outcome. In a national speech tonight from the White House, Obama announced that bin Laden had been executed. They never have published photographs of the body, leaving de Souza and tension that caught the only public image of the time when the war on terror got his most important victory. ____________________ # time100bestphotos #photo #storytelling #historyphoto #situationroom #whitehouse Follow these stories in #GRelatos

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North Korea. David Guttenfelder, 2013 David Guttenfelder was responsible for photography in Associated Press for Asia when the agency became the first international news organization to open an office in North Korea. He began making frequent trips to the country, which he had been largely out of reach of foreigners and virtually hidden from public view for nearly journalists 60 years old . Guttenfelder chronicled official events and competitions organized in Pyongyang, but his gaze was wandering the scenes of everyday life beyond guided visits. Earlier 2013, North Korea made available to foreign 3G connection, Guttenfelder and suddenly had the ability to share those photos with the world in real time. The 18 of January of 2013, He used his iPhone to send one of the first images to Instagram from inside the country. “Window North Korea has opened another crack”, he wrote in his widely followed report. “In the meantime, for Koreans do not have access to the same service, the window is closed.” Using the emerging technology of the era of sharing, Guttenfelder opened one of the most closed societies in the world. Also she inspired other foreign visitors to do the same, creating a portrait of the monotony of everyday life that is not visible in the overall coverage of the totalitarian state and leading to the outside world the clearest picture yet of North Korea. ____________________ # time100bestphotos #photo #storytelling #historyphoto #thewindow #korea Follow these stories in #GRelatos

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Oscars Selfie. Bradley Cooper,2014 The photograph became an Internet celebrity saturated. In the middle of the ceremony of the Oscars 2014, Host Ellen DeGeneres stepped from the crowd and rounded up some of the biggest stars in the world. Bradley Cooper while holding the phone, Meryl Streep, Brad Pitt, Jennifer Lawrence y Kevin Spacey, among others, They joined their faces and laughed. But it was what DeGeneres did then what made this banality of Hollywood in a transforming image. After Cooper took the photo, DeGeneres immediately published it on Twitter, where he was retuiteada over 3 million times, more than any other picture in history. It was also a huge advertising campaign for Samsung. DeGeneres used the phone of this brand for selfie, and the brand was prominently displayed in the televised program “selfie moment”. Samsung has maintained some discretion on the scope of the action, but his public relations firm acknowledged that its value could be up 1.000 millions of dollars. This would never have been possible without the incredible speed and ease with which images can be spread worldwide. ____________________ # time100bestphotos #photo #storytelling #historyphoto #selfie #hollywoodoscars Follow these stories in #GRelatos

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Allende's last battle. Luis Orlando Lagos, 1973 Salvador Allende was the first head of state democratically elected Marxist. He became president of Chile in 1970 with a mandate to transform the country. He nationalized US-owned companies, properties converted into cooperatives, froze prices, increased wages and printed money to fund changes. But the economy staggered, inflation soared and riots grew. In late August 1973, Allende appointed army commander Augusto Pinochet. Eighteen days later, Conservative General orchestrated a coup. Allende refused to leave. Armed with an AK-47 and protected only by loyal guards at his side, He issued his final speech on the radio, with the sound of gunfire as a backdrop. When the presidential palace in Santiago was bombed, Luis Orlando Lagos, the official photographer of Allende, captured one of his last moments. Shortly after, Allende committed suicide, although for decades many believed had been killed by the advancing troops. Fearing for his own life, Lagos fled. During the nearly 17 year rule of Pinochet, 40.000 Chileans were interrogated, tortured, killed or disappeared. Lagos photo appeared anonymously. He won the World Press Photo of the Year award 1973 and he became an image that Allende immortalized as a hero who chose death before dishonor. Only after the death of Lagos in 2007 Photographer's identity became known. ____________________ # time100bestphotos #photo #storytelling #historyphoto #chile #allende Follow these stories in #GRelatos

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A man on the moon. Neil Armstrong, NASA 1969 Somewhere in the Sea of ​​Tranquility, where Buzz Aldrin was at night 20 July 1969, remains one of the thousands of millions of wells and ancient craters of the moon surface. But it may not be the most indelible mark Astronaut. A Aldrin never mind being the second man on the moon to get this far and the historic appointment of Neil Armstrong first man who won was lost by just a few centimeters and minutes. But Aldrin other earned immortality. As Armstrong was the one who carried the Hasselblad 70 mm crew, It took all the photos, which means that only earthlings that would clearly be those who give the second passages. This image has withstood time the way he has done was not likely. Does not include photos of Aldrin down the ladder of the lunar module, nor patriotic resonance of his salute to the American flag. It's just there, still in place, a small, frail man in a distant world, a world that would be happy to kill if a single garment of its extremely complex clothing is removed. His arm is bent awkwardly, because I was looking at the control indicators on your wrist. And Armstrong, even smaller and spectral, It reflected in his visor. It's a bad image if the intention was to convey heroism. But it was positive and lasting. ____________________ # time100bestphotos #photo #storytelling #historyphoto #manonthemoon #moon Follow these stories in #GRelatos

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Invasion of Prague. Josef Koudelka, 1968 A Soviet bothered them “socialism with a human face” that the government of Alexander Dubcek brought to Czechoslovakia. Fearing that Dubcek's reforms on human rights would lead to a democratic uprising like Hungary 1956, Block forces Warsaw annular proposed movement. Their tanks came to Czechoslovakia 20 August 1968. And while quickly taking control of Prague, unexpectedly encountered masses of citizens waving flags, they raised barricades, apedreaban tanks, They would lie trucks and even removed the street signs to confuse the troops. Josef Koudelka, a young engineer born in Moravia who had been taking pictures of Czech life, I was in the capital when the soldiers arrived. He took pictures of the revolt and created a record unprecedented invasion that would change the course of their nation. The most important piece includes the arm of a man in the foreground, showing his wristwatch in a time of the Soviet invasion a deserted road in the distance. Beautifully encapsulates time, loss and vacuum, and strangulation of a society. Koudelka visual memories about the ongoing conflict with its evidence of time, the brutality of the attack and the challenges of Czech citizens- redefined photojournalism. His photographs came from Czechoslovakia and appeared in the London Sunday Times 1969, although under the pseudonym P.P. of Prague Photographer, because they feared retaliation Koudelka. He soon fled, its raison d'etre to leave the country as testimony to the power of photographic evidence: “I was afraid to return to Czechoslovakia because he knew that if they wanted to find out who the unknown photographer, they could do”. ____________________ # time100bestphotos #photo #storytelling #historyphoto #Czechoslovakia #Prague Follow these stories in #GRelatos

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Mao bath in the Yangtze. photographer unknown, 1966 After decades leading the Chinese Communist Party and then his nation, Mao Zedong began to worry about his legacy personal brand. President, of 72 year old, also he feared that saw their mark undermined by the movements of the counter. So in July 1966, in order to secure power, Mao plunged into the Yangtze River to show the world that continued to enjoy good health. It was an act of pure propaganda. The image that bathroom, one of the few photos that circulated massively leader, Mao did exactly what we expected. Back in Beijing, Mao launched the Great Proletarian Cultural Revolution, mobilizing the masses to purge his rivals. His grip on power was stronger than ever. Mao enlisted the youth of the nation and implored the Red Guards to “They dare to be violent”. Quickly madness unleashed upon that China 750 millions of people, while troops loyal to President Red Book smashed relics and temples and punished the traitors assumptions. When the Cultural Revolution finally ran out a decade later, more than one million people had been killed. ____________________ # time100bestphotos #photo #storytelling #historyphoto #China #Mao Follow these stories in #GRelatos

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Muhammad Ali against Sonny Liston. Neil Leifer, 1965 Much of the secret of a good photo is being in the right place and time. Neil Leifer had this luck when he fired the most famous sports photography of the twentieth century. “He was obviously in the right seat, but what matters is that I failed not”, He said later. The 25 May 1965, Leifer occupied that seat in the ring Lewiston, Maine, when boxing champion heavyweight 23 year old, Muhammad Ali, he faced Sonny Liston, of 34 year old, the man who had taken the title last year. One minute 44 seconds after the first assault, Ali's right fist he hit his chin and Liston Liston plummeted. Leifer took the picture of the champion protruding over his opponent defeated and taunting him, “Get up and fight, fool!” Powerful ceiling lights and clouds of cigarette smoke had turned the ring in perfect study, and Leifer took advantage to the maximum. His image captures Ali irradiating force and poetic impudence that made him the most beloved athlete and vilified the United States, at a time when the sport, politics and popular culture were on a tightrope in full social and cultural revolution of the year 60. ____________________ # time100bestphotos #photo #storytelling #historyphoto #muhammadali #ring Follow these stories in #GRelatos

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Birmingham, Alabama. Charles Moore, 1963 Sometimes the most effective mirror of reality is a photograph. In the summer of 1963, Birmingham was boiling when black citizens and their allies in the civil rights movement clashed repeatedly with a white power structure trying to maintain segregation and was willing to do whatever was necessary. Charles Moore was a photographer of the Montgomery Advertiser and Life, Alabama-born son of a Baptist preacher horrified by the violence inflicted on African Americans in the name of law and order. Although he photographed many other important moments of movement, was this image of a police dog tore his pants a black protester that captured the routine, even casual, the brutality of segregation. When the picture was published in Life, quickly it became clear to the world what Moore had known for a long time: to end segregation was not erode culture, but to restore humanity. Vacillating politicians soon took up the matter and passed the Civil Rights Act 1964 almost a year later. ____________________ # time100bestphotos #photo #storytelling #historyphoto #civilrights #segregation Follow these stories in #GRelatos

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Christmas night (Happy Club). Malick Sidibé, 1963 Malian life photographer Malick Sidibé's followed in the footsteps of his country. He began herding the goats from his family and then formed into jewelry, painting and photography. At the end of French colonial rule in 1960, He captured the subtle and profound changes that were shaping their country. Dubbed the Ojo de Bamako, Sidibé took thousands of pictures that became a chronic euphoric real-time zeitgeist that gripped the capital, a document of a fleeting moment. “Everyone had to go to the last Parisian style”, He watched the young people wearing flashy clothes, astride Vespas and caressing in public while embracing a world without shackles. On Christmas Eve 1963, Sidibé met a young couple in a club, lost in each other's eyes. What Sidibé called his “talent to watch” She allowed him to capture his quiet intimacy, They are scratching their heads while decorating a dance floor empty. “We were entering a new era, and people wanted to dance”, Sidibé said. “Music freed us. Suddenly, young men could approach young women, hold them in their hands. Before, was not allowed. And everyone wanted to be photographed dancing closely”. ____________________ # time100bestphotos #photo #storytelling #historyphoto #mali #Dance Follow these stories in #GRelatos

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Jump to freedom. Peter Leibing, 1961 After the Second World War, conquistadors allied governments divided Berlin into four occupation zones. However, all parties were not equal, and between 1949 and 1961 some 2,5 million East Germans fled the Soviet section in search of freedom. To stop the flow, East German leader, Walter Ulbricht, He roused early August 1961 a barrier barbed wire. Some days after, Associated Press photographer, Peter Leibing, It was reported that desertion could occur. He and other cameramen gathered and watched a crowd in West Berlin that attracted the border guard 19 Hans Conrad Schumann years, yelling: “Come here!” Schumann, he later said he did not want “live locked”, suddenly he ran to the barricade. While clearing the sharp wires, He dropped his rifle and taken. Sent via the AP wire, Leibing photo appeared on the front pages around the world. Hizo de Schumann, supposedly the first known East German soldier who fled, an example of which long to be free, while giving urgency to East Germany for the Berlin Wall more permanent. Schumann felt the weight of his decision and eventually committed suicide in 1998. ____________________ # time100bestphotos #photo #storytelling #historyphoto #berlin #freedom Follow these stories in #GRelatos

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Case Study House no. 22, The Angels. Julius Shulman, 1960 During decades, California Dreaming meant the opportunity to have a house in the middle of paradise. The appeal of the house was the yard with palm trees, not the outline of the walls. Julius Shulman helped change that. In May 1960, Brooklyn-born photographer went to the Stahl House architect Pierre Koenig, Hollywood Hills home with a stunning view of Los Angeles, one of the 36 Houses Project "Case Study Houses" that were part of an architectural experiment that extolled the virtues of modernist theory and industrial materials. Shulman photographed most homes project, helping to demystify modernism highlighting its elegant simplicity and humanize their angular edges. But none of his other pictures was more influential than he took from the Case Study House no. 22. To show the essence of this building cantilevered, Shulman placed two women dressed in glamorous cocktail inside the house, where they seem to be floating on a mythical and scintillating city. The photo, for him “one of my masterpieces”, is the most successful real estate image ever taken. He perfected the art of putting into aspirational scene, becoming a household in the incarnation of the Good Life, from Hollywood, California as the Promised Land. Y, by Shulman, that dream now includes a glass box in the sky ____________________ # time100bestphotos #photo #storytelling #historyphoto #hollywood #americandream Follow these stories in #GRelatos

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Guerillero. Alberto Repeat, 1960 The day before Alberto Korda took the iconic photograph of Cuban revolutionary Che Guevara, a boat had exploded in Havana harbor, killing the crew and dozens of dockworkers. By covering the funeral of Revolution, Korda focused on Fidel Castro, who in a fervent prayer he accused the United States of causing the explosion. The two frames he filmed the young Castro ally were an afterthought, and they were not published by the newspaper. But after Guevara was killed leading a guerrilla movement in Bolivia nearly seven years later, the Cuban regime embraced him as a martyr of the movement, and the image of the revolutionary Korda wearing beret soon became his most enduring symbol. Soon, "Guerilla" was appropriated by artists, causes and admirers around the world, popping up all over, from protest art to underwear and refreshments. It has become cultural shorthand for the rebellion and one of the most recognizable and reproduced images of all time, their influence long beyond his steely eyes. ____________________ # time100bestphotos #photo #storytelling #historyphoto #che #guerrilla Follow these stories in #GRelatos

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Milk Drop Coronet. Harold Edgerton, 1957 Before Harold Edgerton put a dropper of milk with a timer and a camera of his own invention, It was virtually impossible to take a good picture in the dark without bulky equipment. It was equally useless trying to photograph a fleeting moment. But in the early 1950, in his laboratory at MIT, Edgerton began playing with a process that would change the future of photography. There, Professor of Electronic Engineering strobe lights combined with high-tech camera shutters engines to capture moments imperceptible to the naked eye. Milk Drop Coronet, its revolutionary stop-motion photography, freezes the impact of a drop of milk on a table, a crown of liquid perceptible by the camera for only one millisecond. The photograph showed that photography could advance human understanding of the physical world, and technology that used to take Edgerton laid the foundation for modern electronic flash. Edgerton worked for years to perfect his photographs of drops of milk, many of them in black and white; one of them was presented at the first exhibition of photography at the Museum of Modern Art in New York City, on 1937. And while the man known as Doc captured other moments, like exploding balloons and drilling of an apple with a bullet, the drop of milk remains a quintessential example of the ability of photography to make art from tests. ____________________ # time100bestphotos #photo #storytelling #historyphoto #milkdrop #coronet Follow these stories in #GRelatos

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Dovima with elephants, evening dress by Dior, Winter Circus, Paris. Richard Avedon, 1955 When Richard Avedon photographed Dovima in a circus in Paris 1955 At Harper'S MARKET, both were already leaders in their fields. She was one of the most famous models in the world, and he was one of the most famous fashion photographers. Makes sense, so, that Dovima With Elephants is one of the most famous fashion photographs of all time. But his enduring influence lies both in capture and the two people who did. Dovima was one of the last large models, when haute couture was a relatively exclusive and elitist world. After the early 1950, the models began to orbit toward girls looks currents instead of the unattainable beauty of the old generation, helping to make haute couture entertainment. Dovima With Elephants distills that change juxtaposing the show and strength of elephants with Dovima beauty and delicacy of her dress, which it was the first Dior dress designed by Yves Saint Laurent. The image also brings movement to a medium before was characterized by the stillness. The models had been for a long time dummies, intended to remain stationary while receiving all the attention dresses. Avedon saw what was wrong with that equation: the dress was not only the person; the person also made dress. And to get the models of study and place them in a special stage, He helped blur the line between commercial fashion photography and art. In this way, Dovima With Elephants captures a turning point in our broader culture: the latest supermodel old style, presenting fashion in a new way. _________________________ # time100bestphotos #photo #storytelling #historyphoto #avedon #fashion Follow these stories in #GRelatos

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Trolley-New Orleans. Robert Frank, 1955 . Uncomfortable truths tend to have consequences for whom the account. When Robert Frank's book The Americans was published, Practical Photography magazine dismissed the Swiss photographer's work as a collection of “defocus, grain, turbid exhibitions, oversights drunken horizons and general”. The 83 book images were taken while Frank crossed the United States on several road trips in the middle of the decade 1950, and they captured a country on the cusp of change: rigidly segregated but with the civil rights movement in motion, rooted in family and rural tradition, but moving headlong into the anonymity of urban life. Nowhere is this tension is higher than in Trolley-New Orleans, a fleeting moment that conveys the brutal social order of postwar America. The photo, taken a few weeks before Rosa Parks refused to give up her seat on a bus in Montgomery, Alabama, It was not planned. Frank was doing a street parade when he saw pass the tram. turning around, Frank raised his camera and shot just before the cart disappeared from view. The photo was used on the cover of the first edition of The Americans, fueling criticism that the work was un-American. Of course, Frank, which became a US citizen in 1963, five years after the publication of The Americans- I just saw his adopted country as it was, not be imagined as. Half a century later, this openness has made The Americans a monument to the documentary and street photography. Loose and subjective style of Frank released the form of photojournalism conventions established by Life magazine, he ruled as “damn stories with a beginning and an end”. _________________________ # time100bestphotos #photo #storytelling #historyphoto #segregation #racism Follow these stories in #GRelatos

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Camelot. Hy Peskin, 1953 Before they could become the "jet", United States needed to inform John Fitzgerald Kennedy and Jacqueline Lee Bouvier. That presentation came when Hy Peskin photographed the political handsome and radiant his fiancee for a weekend summer 1953. Peskin, a renowned sports photographer, he went to Hyannis Port, Massachusetts, at the invitation of family patriarch Joseph Kennedy. The Embassador, desirous that his son ascended as a national figure, he thought that an article in the pages of LIFE foster fascination with John, his beautiful girlfriend and one of the richest families in United States. And that is exactly what she did. Peskin style created a photo series "A Day in the Life of…"entitled “Senator Kennedy goes courting”. While Jackie by-the angry mother intrusion John, Rose, even he told how-Posing, she agreed with the staging, and readers could watch Jackie ruffling the “more handsome young man United States Senate”, playing soccer and softball with his future in-laws, and sailing aboard the John, victura. “I got on that boat enough to be in the picture”, he confided to a friend later. It was a perfect picture, with Kennedy on the cover of the magazine world's most widely read photography, interpreted as a safe playboy himself ready to say goodbye to bachelorhood. A few months later Life cover wedding couple, and then America was already enraptured. In these times of Eisenhower and Nixon, Peskin revealed the face of Camelot, one that changed the perception of politics and politicians in the United States, and he made John and Jackie would become the most famous couple in the world. _________________________ # time100bestphotos #photo #storytelling #historyphoto #jackie #jfk Follow these stories in #GRelatos

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Country Doctor. W. Eugene Smith, 1948 Despite being known for his war photography, W. Eugene Smith left his personal mark with a series of photo essays middle of the last century for Life magazine. The photographer, born in Wichita, Kansas, spent weeks immersing themselves in the lives of their patients, from a nurse-midwife in South Carolina to residents of a Spanish village. His goal was to see the world from the perspective of patients and forcing viewers to do the same. “I seek not my own patient, but give myself to him”, He said of his approach. That was genialmentre captured in his photographic essay “Country Doctor”. Smith spent 23 days with Dr.. Ernest Ceriani around Kremmling, Colorado, following the doctor through the livestock community 2.000 souls under Rocky Mountain. I saw cater to babies, giving injections in the rear seats of vehicles, develop their own radiographs, treat a man with a heart attack and then call a priest to give the last rites. Digging so deeply into his work, Smith created a singular vision, fully close, the life of an extraordinary man. It became not only the most influential photographic essay of history, but also a role model. _________________________ # time100bestphotos #photo #storytelling #historyphoto #doctor #life Follow these stories in #GRelatos

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Dalí Atomicus, Philippe Halsman, 1948 The vital purpose of Philippe Halsman was to capture the essence of photographing. So when I set out to do the surrealist painter Salvador Dalí, his friend and collaborator of life, He sensed that an ordinary portrait would not be appropriate. Inspired by Dali painting Leda Atomica, Halsman created an elaborate scene to surround the artist who included the original work, a floating chair and a trestle in process suspended fine wires. Assistants, including Halsman's wife and young daughter were Irene, Frame jumped and threw three cats and a bucket of water into the air while jumping Dalí. It took 26 shots to capture the composition. And no wonder. The final result, published in LIFE, evokes the work of Dalí. The artist even painted an image directly on the printing before publication. Before Halsman, portrait photography was often zigzag type and softly blurred, with a clear sense of distance between the photographer and the subject. Halsman's approach, depicting famous as Albert Einstein, Marilyn Monroe and Alfred Hitchcock as they moved on camera, redefined portrait photography and inspired generations of photographers to work with their subjects. _________________________ # time100bestphotos #photo #storytelling #historyphoto #dali #surrealism Follow these stories in #GRelatos

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Gandhi and the distaff. Margaret Bourke-Blanco, 1946 When the British had to Mohandas Gandhi in prison Yeravda in Pune, India, of 1932 to 1933, the nationalist leader made his own thread with a Charkha, a portable distaff. The practice evolved from a personal interest in captivity to become the touchstone of the campaign for independence, Gandhi urging his countrymen to make their own homemade fabrics instead of buying British products. When Margaret Bourke-White came to the site of Gandhi to read an article in Life on the leaders of India, distaff was so tied to the identity of his secretary Gandhi, Pyarelal Nayyar, He told Bourke-White had to learn the trade before photographing the leader. Photo Bourke-White Gandhi reading the news with his Charkha never appeared in the article which was taken, but less than two years later Life photo showed prominently in an obituary published after the assassination of Gandhi. He soon became an eternal image, the martyr of civil disobedience with its most powerful symbol, and he helped solidify the perception of Gandhi outside India as a holy man of peace. _________________________ # time100bestphotos #photo #storytelling #historyphoto #gandhi #civilrights Follow these stories in #GRelatos

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Victory Day in Times Square. Alfred Eisenstaedt, 1945 Photo capture fleeting fragments crystallizing hope, The anguish, the wonder and joy of living. Alfred Eisenstaedt, one of the first four photographers hired by LIFE magazine, He made his mission “find and capture the moment of storytelling”. He did not have to go far when World War II ended 14 August 1945. Taking the atmosphere on the streets of New York City, Eisenstaedt soon he found in the joyous tumult of Times Square. While he is searching topics, a sailor in front of him grabbed a nurse, he leaned back and kissed. Eisenstaedt photograph that distills down passionate relief and promise of that momentous day in a moment of unbridled joy (although some argue today that it should be seen as a case of sexual assault). His beautiful image has become the most famous and frequently reproduced painting of the twentieth century, and it forms the basis of our collective memory of that transformative moment in world history. Eisenstaedt said "People tell me that when in the sky remember this photo”. _________________________ # time100bestphotos #photo #storytelling #historyphoto #thekiss #timessquare Sigue en estas historias #GRelatos

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The critic. Weegee, 1943 Arthur Fellig had a sour view of the unfairness of life. An Austrian immigrant who grew up on the streets fanganosas Lower East Side of New York City, Fellig became known as Weegee-a phonetic version of Ouija- for his innate ability to take the perfect picture. Often these were images of crimes, tragedies and the inhabitants of New York night owl. In 1943, Weegee put the blinding flash of your camera Speed ​​Graphic on social and economic inequalities that persisted after the Great Depression. He sent his assistant, Louie Liotta, a den of Bowery looking for a woman drunk. He found a willing and led the Metropolitan Opera House. Liotta then the he installed near the entrance while awaiting the arrival of Weegee Mrs.. Washington Kavanaugh y Lady Decies, two wealthy women who frequented the society columns. When street people came to the opera, Weegee gave the signal to drop Liotta for the drunken woman. “It was like an explosion”, Liotta recalled. “I thought that I was blind for three or four exhibitions flash.” With that flash, Weegee captured the stark juxtaposition of fabulous wealth and extreme poverty, in a style that anticipated the commercial appeal of paparazzi decades later. The photo appeared in Life under the title “The Fashionable People” (People fashion), and the piece allowed readers to know how “entry” women was viewed with disgust by a spectator. The fact that later was revealed that The Critic was a planned assembly did nothing to dampen its influence. _________________________ # time100bestphotos #photo #storytelling #historyphoto #weegee #richandpoor ​​Follow these stories in #GRelatos

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Betty Grable. Frank Slow, 1943 Helena of Troy, the mythical Greek demigod that sparked the Trojan War, I had nothing to do with Betty Grable St. Louis. This Hollywood star, platinum blonde and blue-eyed, She had legs that inspired soldiers, sailors, airmen and Marines to save civilization from the Axis of Evil. And unlike Helen of Troy, Betty stood a girl of flesh and blood keeping the fire burning home. Betty Frank Powolny brought the troops by accident. Photographer 20th Century Fox, I was taking publicity photos of actress film 1943 Sweet Rosie O'Grady when he accepted a rear portrait. The study turned this pose one of the first pinups, and soon the troops requested 50.000 copies each month. The men took Betty to wherever they went, pasting their posters on the walls of the barracks, painting it in fuselages of bombers and placing copies of it next to their hearts. Before Marilyn Monroe, Smile and legs of Betty said to be insured for a million dollars with Lloyd's of London- They gathered countless young people with homesickness in the fight of their lives (including a young Hugh Hefner, who cited her as an inspiration for Playboy). “I have to be the daughter of a soldier”, Grable said, hundreds signed their pinups each month during the war. “And this has to be a war of soldiers.” _________________________ # time100bestphotos #photo #storytelling #historyphoto #pinups #BettyGrable Follow these stories in #GRelatos

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Einstein tongue. Arthur Sasse, 1951 For The Guardian newspaper, this “Possibly one of the most famous photographs of press of any personality of the twentieth century” was taken the 14 March 1951, the birthday of Albert Einstein. The scientist was leaving his party his 72 anniversary at Princeton University, which had been plagued by photographers, and he was understandably tired of smiling all night. When he left the event and climbed into the back seat of a car between Dr. Frank Aydelotte and his wife Marie Jeanette, another crowd of reporters and photographers moved. Einstein was in no mood to keep smiling. According to legend, scream: Enough! But they did not listen to him. By exasperation – and perhaps a little bitterness – Einstein stuck out his tongue at the crowd, and then he turned immediately. Arthur Sasse UPI was lucky to capture split-second shot. Einstein loved Sasse took the picture and asked UPI nine copies that used as personal greeting cards. Most of them were trimmed to include only his face, creating the iconic image that we all know today. A copy, nevertheless, He remained as it, and he signed to a reporter. In 2017, that photo was sold at auction for a whopping 125.000 Dollars. ______________________ #photo #bestphotos #storytelling #historyphoto #einstein #tongue Follow these stories in #GRelatos

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Migrant mother. Dorothea Lange, 1936 The favorite phrase of the documentary photographer Dorothea Lange was “A camera is a tool to learn how to see without a camera”. And perhaps no one did more to reveal the consequences of the Great Depression that Lange, That was born in 1895. His photographs provided a disturbing look-and deeply human- the struggles of displaced farmers, migrant workers, sharecroppers and others in the background of the US agricultural economy as it teetered over the decade 1930. His most famous picture is “Migrant mother”. taken 1936 in a camp full of pea pickers unemployed in Nipomo, California, the image shows Florence Owen Thompson, an agricultural worker flanked by two of his seven children, while a third, a baby wrapped in burlap, rests on her lap. The freezing rain had destroyed the pea crop. Thompson and her children had been living eating frozen vegetables from the surrounding fields, and birds that the children killed. according to Lange, She had just sold the tires from her car to buy food. ___________________ #bestphotosever #photo #storytelling #historyphoto #hunger #humanity Follow these stories in #GRelatos

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Winston Churchill. Yousuf Karsh, 1941 Britain was alone in 1941. Then Poland, France and much of Europe had fallen into the hands of Nazi forces, and only small pilots, soldiers and sailors of the nation, along with Commonwealth, They were kept in the dark. Winston Churchill was determined that the light will continue to shine in England. In December 1941, shortly after the Japanese attacked Pearl Harbor and the United States was dragged into the war, Churchill visited Parliament in Ottawa to thank Canada and the Allies for their help. Churchill did not know that Yousuf Karsh had been commissioned to do his portrait after, and when he came and saw the Canadian photographer born in Turkey, He demanded to know: “Why I not told me?” Churchill lit a cigar, he huffed and told the photographer: “You can take one”. While preparing Karsh, Churchill refused to quit smoking. So once Karsh made sure everything was ready, He approached the Prime Minister and said,: “excuse me, Sir”, and he snatched the cigar from his mouth to Churchill. “By the time I returned to my camera, It seemed so belligerent that could have devoured. It was at that moment when I took the photograph”. ever the diplomat, Churchill smiled and said,: “You can take another” and he shook hands with Karsh, telling: “You can even make a roaring lion stand still to be photographed”. The result of the "lion taming" Karsh is one of the most widely reproduced images in history and a milestone in the art of political portrait. It was the photo of Karsh Churchill Bulldog with face-published first in the American newspaper PM and finally on the cover of LIFE- which gave the green light to the modern photographers to make honest portraits, even critics, our leaders. ______________________ #bestphotosever #photo #storytelling #historyphoto #churchill #portrait Follow these stories in #GRelatos

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The Hindenburg disaster. Sam Shere, 1937 Zeppelins were majestic ships, luxury giant sign of wealth and power. The arrival of these ships was news, so Sam Shere, Service International News Photos, He is waiting in the rain at Naval Air Station Lakehurst, New Jersey, yes, 6 May 1937, to the LZ 129 Hindenburg, of 804 feet long, arrived from Frankfurt. Suddenly, while communication media gathered watched, flammable hydrogen from the great ship fire, making erupted spectacularly in bright yellow flames and killed 36 people. Shere was one of nearly two dozen press photographers who rushed to document the rapid tragedy. But it is his image, with its raw immediacy and its horrible grandeur, which he has endured as the most famous, thanks to its publication covers worldwide and in LIFE and, More than three decades later, to use on the cover of the first album of Led Zeppelin. The accident helped close the era of aircraft, and Shere powerful photograph of one of the most spectacular first air disasters in the world persists as a cautionary reminder of how human error can lead to death and destruction. Almost as famous as the photo of Shere is the anguished voice of a radio announcer Herbert Morrison Chicago, I cried while watching people fall in the air: “It is burning in flames….”. This is terrible. This is one of the worst catastrophes in the world…. ¡Oh, The humanity!” ________________________ # time100bestphotos #photo #storytelling #historyphoto #zeppelin #Hindenburg Follow these stories in #GRelatos

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The Loch Ness Monster. photographer unknown, 1934 If the giraffe does not exist, We would have to invent. Our nature is bored with the improbable but real and seek the impossible. The same happens with the photo of the Loch Ness Monster, allegedly taken by British physician Robert Wilson in April 1934. Wilson, nevertheless, simply he had been recruited to cover up a previous fraud hunter Marmaduke Wetherell Wild Things, who had been sent to Scotland by the Daily Mail of London to catch the monster. With no monster to discover, Wetherell brought home pictures of footprints of hippos, according to him, They belonged to Nessie. Mail newspaper caught the wise and discredited Wetherell, who then returned to the lake with a monster made of a toy submarine. He and his son used to Wilson, a medical respected, to give credibility to deception. The Mail endures; Wilson's reputation no. The image of Loch Ness is a kind of cornerstone for conspiracy theorists and seekers of fables, like the absolutely authentic image of the famous face on Mars taken by the Viking probe 1976. The thrill of finding that lasted only until 1998, when the Mars Global Surveyor showed that the face was, like NASA said, a topographical formation, one which at that time had been almost windblown. We were innocent in those sweet days prior to Photoshop. now we investigate, and we are more distrustful. The art of counterfeiting has advanced, but its charm, as the face of Mars, it has disappeared. ________________________ # time100bestphotos #photo #storytelling #historyphoto #LochNess #Nessie Follow these stories in #GRelatos

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Afghan girl. Steve McCurry, 1984 Steve McCurry is an American photojournalist who has worked for National Geographic and has won countless awards for coverage of several wars throughout history. But only one of his pictures has earned a page in Wikipedia. His cover of National Geographic's image is a green-eyed teenager with red scarf looking intensely at the camera. His identity was not initially known, but earlier 2002 It was identified as Sharbat Gula. It was an Afghan girl who lived in the refugee camp Nasir Bagh in Pakistan during the time of the Soviet occupation of Afghanistan when she was photographed. Gula's parents died during the bombing of the Soviet Union in Afghanistan when she was about six years in his village in eastern Nangarhar. The 26 October 2016, Gula and his three sons were arrested in Pakistan by the Federal Investigation Agency to live in the country using false documents. She was sentenced to fifteen days in custody and deported to Afghanistan. The decision was criticized by Amnesty International. a Kabul, Gula and her children were received by President Ashraf Ghani at the presidential palace. The government promised to support it financially, and in December 2017, Gula received a residence in Kabul so she and her children could live in it. Possibly he never has received such aid without that photograph and the story that stirred consciences worldwide. This picture has been compared with the picture of Leonardo da Vinci's Mona Lisa and has been called “Mona Lisa's first Third World”. The image has become emblematic of a refugee person located in some distant field, deserving of care and compassion who observe the image. ________________________ #bestphotosever #photo #storytelling #historyphoto #afghangirl #refugee Follow these stories in #GRelatos

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The Suffering of light. Alex Webb, 1979 As a work of Dalí, see this photograph of distance or close offers different realities. From far, It is an idyllic image of what could be a family of farmers in a field. Close up, we see a group of Mexican nationals arrested while trying to cross the US border in San Ysidro, California, EE.UU. The Suffering of light (Suffering of light) it's a book, the first comprehensive monograph traces the career of the acclaimed American photographer Alex Webb. Bringing together some of his most iconic images, many of which were taken in the farthest corners of the earth. ________________________ #bestphotosever #photo #storytelling #historyphoto #inmigration #borders Follow these stories in #GRelatos

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Lunch Atop a Skyscraper. photographer unknown, 1932 It is the most dangerous break for lunch and playful ever caught: 11 men eating, chatting and smoking hiding as if they were not to 250 meters above Manhattan with nothing more than a thin beam keeping on top. That comfort is real; were construction workers who helped build the Rockefeller Center. But the photo, taken on the floor 69 Building logo RCA (now the GE Building), It was staged as part of a promotional campaign for the huge complex of skyscrapers. While the photographer and the identities of most subjects remain a mystery -the photographers Charles C. Ebbets, Thomas Kelley and William Leftwich were all present that day, and it is not known who the tomographic, there is an ironmonger in New York City not see the picture as a badge of his bold tribe. Thus they are not alone. By mocking both the danger and depression, "Lunch Atop a Skyscraper" became a symbol of American strength and ambition at a time when both were desperately needed. Since then it has become an iconic symbol of the city that was taken, affirming the romantic belief that New York is a place unafraid to tackle projects that acobardarían to cities less barefaced. And like all symbols of a city built on the hustle, "Lunch Atop a Skyscraper" has generated its own economy. It is the most reproduced image of the photo agency Corbis. ________________________ #bestphotosever #photo #storytelling #historyphoto #lunch #rca Follow these stories in #GRelatos

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signals. John Stanmeyer, 2014 African migrants off the coast of Djibouti city up their phones at night in an attempt to capture signal from neighboring Somalia, a tenuous link with relatives abroad. This photo of John Stanmeyer, Born in Illinois, founding member of the VII photo agency, ganó el premio World Press Photo of the Year 2014. It is a scene that literally could not have happened a few years ago; a bright moon illuminates subjects attempting to establish wireless contact with relatives abroad. “It's a picture that is related to so many other stories”, dijo Jillian Edelstein, Juror photographer and World Press Photo. “Opens debate on technology, globalization, migration, poverty, despair, alienation, humanity.” Stanmeyer has received numerous honors, including the prestigious Robert Capa Award (Overseas Press Club), Photographer of the Year (POYi), and numerous awards from the World Press, Picture of the Year y NPPA. In 2008, National Geographic her report on the global malaria received the National Magazine Award, and in 2012 He was nominated for an Emmy with documentary series VII, “Starved for attention”. ________________________ #bestphotosever #photo #storytelling #historyphoto #SIGNAL #worldpressphoto Follow these stories in #GRelatos

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Behind the Gare Saint-Lazare. Henri Cartier-Bresson, 1932 Speed ​​and instinct were at the heart of the brilliance of Henri Cartier-Bresson as a photographer. And never better than combined day, on 1932, He pointed his Leica camera through a fence behind the train station of Saint-Lazare in Paris. The resulting image is a masterpiece of form and light. As a man jumps over water, evoking the dancers on a poster on the wall behind him, waves in the pool around the ladder mimic the curved metal pieces close. Cartier-Bresson, shooting with a camera agile 35 mm without flash, He saw all these components came together for a brief moment and pressed its shutter. Timing is everything, and no other photographer understood so well that idea. The image would become the quintessential example of “Decisive moment” Cartier-Bresson, his lyrical term for the ability to immortalize a shooting scene in the film. It was a quick style, mobile, obsessed with details that would help chart the course of all modern photography. ________________________ #bestphotosever #photo #storytelling #historyphoto #speed #moment Follow these stories in #GRelatos

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An Antarctic Advantage. Daniel Berehulak, 2015 The doctor. Ernesto Molina, supported by the Chilean Antarctic Institute, walks the Russian Antarctic base Bellingshausen, with its Orthodox Church of the Holy Trinity, in Fildes Bay. Several countries, including Chile, Poland and Russia, They have established scientific stations on King George Island in Antarctica. By the Antarctic Treaty, which it entered into force in 1961, Antarctica was set aside as a scientific reserve, with freedom of inquiry and free intellectual exchange. No country can exploit mineral resources or exert territorial claims. The treaty is currently in force until 2048, but some countries intend to exert greater influence before the renewal date. Some are looking at the strategic and commercial opportunities exist today, as collecting iceberg (It is estimated that Antarctica has the largest reserves of fresh water on the planet), fishing for krill and capacity expansion global navigation. This photograph of Australian Daniel Berehulak (New York Times) He won the 1st prize in daily life stories of World Press Photo 2016 ________________________ #bestphotosever #photo #storytelling #historyphoto #antarctic #worldpressphoto Follow these stories in #GRelatos

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Hague. Erich Salomon, 1930 Several ministers meet to decide the fate of nations with obvious signs of fatigue, between cigars and brandy. Such situations had always remained hidden from prying eyes. German photojournalist Erich Salomon ended that discretion, moving through smoke filled rooms with a small Leica camera built for low light shooting. Nowhere he exhibited both his skill as a meeting 1930 in The Hague on compensation from Germany for damage caused in World War. There, at two in the morning, Salomon camera faithfully captured the Ministers of Foreign Affairs exhausted after a long day of negotiations. The image caused a sensation when it was published in the London Graphic. For the first time, the public could look through the peephole of power and watch the world leaders off guard. Salomon, who died in the Auschwitz death camp 12 years later, He had laid the foundation of political photojournalism between racks. ________________________ #bestphotosever #photo #storytelling #historyphoto #backstage #power Follow these stories in #GRelatos

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Our Lady. Lee Miller (Vogue), 1944 · · · Youth French climbing barricades of sandbags near Notre-Dame, in Paris, during world war II. Photography of Lee Miller, Vogue, October of 1944. Notre-Dame has been a symbol of beauty and history of Paris for generations. Three days ago, iconic spire of the burned and finally collapsed. Although the cause is still unclear, the authorities have said it could be related to the renovation of the historic site. Crowds gathered in the streets and bridges of Paris to observe and mourn the deployment of some 400 fire in the cathedral to work in containing the flames. #Repost @voguemagazine. Thanks for the link @cristinatrullen. ________________________ #bestphotosever #photo #storytelling #historyphoto #notredame #power Follow these stories in #GRelatos

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Abraham Lincoln. Mathew Brady, 1860 Abraham Lincoln was an Illinois congressman little known national aspirations when he came to New York City in February 1860 to speak at Cooper Union. The speech had to be perfect, But Lincoln also knew the importance of image. Before the podium, He stopped at the photo Mathew B. Brady en Broadway. portraitist, I had photographed all, from Edgar Allan Poe to James Fenimore Cooper, and that would chronicle the next Civil War, He knew something about the importance of first impact. He placed the lanky Lincoln in a posture of a statesman, He pulled the collar of his shirt to hide his long neck and retouched image to improve its appearance. At a click of a shutter, Brady wore off what Lincoln said they were “Rumors of my long and lanky figure…. turning me into a man of human appearance and dignified bearing”. By capturing the youthful features of Lincoln before the ravages of the Civil War will engrave face the stresses of the Oval Office, Brady introduced him as a quiet candidate. Lincoln subsequent talk to an audience of 1.500 people, mostly Republican, It was a resounding success, and the photo of Brady suddenly appeared in publications such as Harper's Weekly and election posters, making it the most powerful example of a photo used as propaganda campaign. As the spread portrait, Lincoln drove from the edge of greatness to the White House, which preserved the Union and ended slavery. As Lincoln later admitted, “Brady and the Cooper Union speech made me President of the United States”. ________________________ #bestphotosever #photo #storytelling #historyphoto #Lincoln #portrait Follow these stories in #GRelatos

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Kuwait, a desert on fire. Sebastião Salgado, 1991 The Iraq-Kuwait war not only left fatalities, which are what really matter- but another catastrophe occurred between January and February 1991, while US-led coalition expelled Iraqi forces from Kuwait. Saddam Hussein's troops responded by creating a hell. They burned a 700 oil wells and an undetermined number of flooded areas of oil that soon flared virulently and spread, causing one of the greatest environmental catastrophes remind. While desperate efforts to contain and extinguish the fire were progressing, photographer Sebastião Salgado who happened in Venezuela photographing its immense oil industry, He learns that were burning wells and then traveled to Kuwait to be a direct witness of the crisis. As he realized that alliance forces entered Kuwaiti soil envisioned that the "real" story of that moment would be in those oilfields. Salgado was not prepared for what was going to find: teams of ten men stained black by oil methodically working conditions were unbearable. The heat was so strong that the smallest lens is deformed and the constant noise of the wells was also so intense that workers could only communicate yelling at each other's ear. ________________________ #bestphotosever #photo #storytelling #historyphoto #salgado #kuwait Follow these stories in #GRelatos

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Woman with a flower. Marc Riboud, 1967 The 21 October 1967, almost 100.000 people marched in Washington, D.C. to demonstrate peacefully around buildings Pentagon to protest the Vietnam War. Photographers of Magnum, Marc Riboud, He documented the march. The last image was captured Rose Kasmir Jan, of 17 years old , while he is holding a flower chrysanthemum before a row of soldiers of the National Guard carrying bayonets. Kasmir was not aware of the photograph that was taken at that time, but the image has come to represent the courage and the power of peaceful protest. In an interview with The Guardian 2015, Jan Rose Kasmir said: “It was not until I saw the impact of this photograph that I realized it was not just a momentary madness, but it was defending something important”. ________________________ #bestphotosever #photo #storytelling #historyphoto #vietnam #peace Follow these stories in #GRelatos

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Personal Branded Content as personal brand culture

Lets start by the beginning, what's branded content?

The Branded Content is considered a marketing strategy based on creating content sponsored or produced directly by a brand.

It is not something new. In the years 30, before the advent of television, brands such as Procter & Gamble sponsored radio programs with tips for housewives. The result was brilliant for the brand… and consumers. Other historical examples of Branded Content are the book Guinness World Records, This is Michelin guide

Of course, in the digital and ad saturation age, yes, Branded Content It is acquiring an extra dimension. A good recent example is the space jump Felix Baumgartner / Red Bull already covered in this blog some time ago with the post The most watched ad in history is not an ad. Goodbye, advertising.

Are we sure that the Branded Content is marketing?

Few days ago I read a fantastic article from Patricia Weiss on Branding Strategy Insider that caught my attention. Weiss questioned the Branded Content as merely a marketing strategy. Instead, the expert believes that this is a mindset (mentality) that builds brands, transcending marketing.

One thing is certain, yes, Branded Content explicitly does not sell and does not hide corporate brand messages. These are stories about people who connect emotionally because our values ​​related revolve around aspects, goals…

Perhaps a new form of storytelling?

The part I like more on Branded Content is that many of the stories we're seeing are aligned with purpose, and notice the coincidence: It is the brand purpose. I think today is key that both trademarks as every personal brand has worked extensively the purpose.

Everytime a trademark promote a purpose such as being market leader, a kitten dies. The same happens when I ask a person what their purpose is and tells me “earn money”. Something as serious can not be instrumentalized in this way. We talk about a utopian dream, a vision, the reason of being (Ikigai), or our "why".

And that brings us to a new narrative that can transcend the marketing and become a brand new culture, either corporate or personal.

And what about the Personal Branded Content?

Many of the professionally shared content could be included in the personal marketing, or if you want Personal Marketing Content. -The intention is to sell directly or indirectly- our services, our products. When it comes to position ourselves as specialists (experts, if you want), this is Personal Branding, and the key here is involving others as supporters of our professionalism.

I don't deny that some of the articles in this blog -very few- have this intention. But if each item was personal marketing would end up hating readers, and this could be boring even for me.

I think there is a part of research and altruism necessary in the content we share. And that's what we call the Personal Branded Content.

Thinkers & doers

As my colleague and “thinkerArancha Ruiz says, in every professional sector there are thinkers and doers (pensadores y hacedores). Of course, there are also hybrids that combine both profiles (I consider myself one). But you are more than one or the other, If you have identified a way you can generate short stories to transmit.

The big brands are doing a good job providing us with stories that connect human values. And as humans we have the opportunity to open our secret passions box, hobbies… stories to show how we are, what are we doing to improve the world and what really matters.

grelatos

Relevance, truth and meaning

Resuming Weiss, the story of your brand integrates three essential boosters: relevance, truth and meaning, and it is always oriented people, not products or services. The hero and heroine are others, not you.

An example of Personal Branded Content are the series of photographs with story that many igers (Instagramers) they give altruistically and cheer us on. Recently, I decided with my passion content: historical photography. I created a hashtag called #GRelatos and every day I tell a little story about a photo that has left mark.

We must change our way of thinking: yes, Brand Content is not a discipline, or a department. It is pure brand culture. And it's also personal brand culture.

Today, 17 of March, St. Patrick is my birthday. I'll drink a Guinness. Have a nice week!

Cover image by HowLettery on Shutterstock.com

#TEDxEixample19: the moment of truth

This week will be the first event TEDxEixample. As a volunteer member of the organizing team'm more than proud of the work that is being done, under the inspirational thrust of Pau Samo. Thanks Pau, Ana Reyes, Robert Ferrer, Carmen Gibert, Rubén G. Castro, Helena Casas, Alba Espejo, Eva Soto, Irina González and Oscar Martinez! The 22/3 it will be a great day.

You are on time, I think ten or twelve remaining tickets. The tickets can be purchased here.

speakers TEDxEixample 2019

Non-working skills (short story)

We often think about abilities we acquire long we can be useful lifetime. Unfortunately it is not.

I have been talking a lot about the importance of context. The context is to confirm whether these abilities they are valid or should be updated.

If you study engineering construction and a crisis ensues as there was in 2008 in many countries, possibly this crisis drag you. Unless you have abilities you allow additional output, a plane B.

I will bring a short story (anonymous again) that dramatized the need to adapt well:

The right place

A mother and baby camel chatting under a tree.

Baby camel asked: “Mother, why camels have humps?”

Camel mother considered it and said,: “We are desert animals, so we need the humps to store water and thus to survive with very little reserve”.

Baby camel thought for a moment and said,: “Agree… Why are our legs long and our feet rounded?”

Mom replied: “They are walking through the desert”.

The baby stopped. After a while, the camel asked: “Why our eyelashes are so long? Sometimes in my way”.

Mom answered: “Those long and thick eyelashes protect your eyes from the desert sand when the wind blows.

The baby thought and thought. And he answered: “I see. So the hump is to store water when we are in the desert, the legs are for walking through the desert and these eyelashes protect my eyes from the desert. So what do we do in a zoo?”

Our skills and competencies are useful in the right place and time

That's right. Have a Ferrari in the Amazon rainforest is as useless as the hump camel at the zoo, whose utility is only photographic. Of course, our abilities not expire. Our pair of camels could be "liberated" by an environmental group and returned to the desert. Maybe they need to practice then is another skill: that of using a abilities "Rusty". Fortunately, instinct is powerful.

Acquire new skills, a must contest SXXI

My colleague Eva Collado Durán often speaks of "permanent beta status" as one of the professional skills of the XXI century. Permanent beta status means not to drop your elbows when studying, to catch up.

A commercial director is obliged to permanently trained in new ways of approaching customers, new sales channels, social selling… If a crisis comes, the company will always consider those professionals who master these new abilities.

Today we have many resources to not stay "rusty". Among them, the books, the MOOC universities, business courses, workshops, educational websites, postgraduates, Masters (many of them with the ease of being online).

If you are like our camels at the zoo, think what new skills you can develop to not stay as a mere object of exposure.

Camels photo by Paul Michaels NZ on Shutterstock.com

Churchill and the Elephant rope: Never give up #Storytelling

One of the many events that make up the legacy and personal branding Winston Churchill Its the "Nunca te rindas”.

The "Never give up" more popular

To be precise, the words of the great British Prime Minister were:

“Never give in, never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honor and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.”

(Nunca te rindas, nunca, nunca, nunca, en nada, grande o pequeño, largo o corto, nunca cedas ante tus convicciones de honor y sentido común. Nunca te rindas ante la fuerza, nunca sucumbas ante el poder aparentemente abrumador del enemigo”)

Context is everything

The context of the words is important. Many thought that spoke after winning the allied side World War 2. It is not like this, He uttered every day from radio waves to encourage citizens to resist while German bombs smashed the city of London. Awesome, ¿no?

Short story: Elephant rope

Today, following the thread of the short story Don't judge before knowing the context and the personal story, I published a few days ago, I bring you another story, Unfortunately anonymous, which draws very well the idea that often live in a cage is not possible to leave.

Elephant rope / storytelling

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Eduardo saw pass a group of circus elephants. Something caught her eye: these huge creatures were linked to each other through a ridiculous rope tied to his foreleg. unchained, without cages. It was obvious that the elephants could break their bonds at any time. Y, for some reason, they did.

He saw the tamer and asked why these animals just stood there and did not try to escape.

Well, said domador, when they are very young and much smaller we use the same size rope to tie them and, at that age, It is sufficient to hold. As they grow, They are conditioned to believe they can not be separated. They believe the rope can still hold them, so they never try to break free.

Eduardo could not believe it. Elephants could be released at any time from bondage, but as they believed that they could not, They were trapped.

Do not do like them. Nunca te rindas

Like elephants, How many times have you gone through life clinging to the belief that you can not do something, simply because you've failed before?

Failure is part of learning; You must never give up the fight. Watch your personal brand. As Winston Churchill repeated day after day, never give up.

Elephant in a bridge illustration by Orla on Shutterstock.com

Don't judge before knowing the context and the personal story

Watch the boy in the image. You do not know, but perhaps you would be able to venture a stereotype character based on your experience… A posh boy who has run away from home? Young man adventurer in search of experiences?

The truth is that we have a tendency to try and make stories without knowing the context and the story. All due to the imaginative force causing the first impression. Could he be a serial killer traveling after his next victim? And the next occupant of the White House in 10 years old ?

A short history of context and story that will surprise

A boy 24 years looking out the train window shouted….

“Dad, look at the trees that go behind!”
The father smiled and a young couple sitting nearby, He looked somewhat childish behavior pity the boy when he screamed again…

“Dad, Look how clouds haunt us!”

The couple could not resist and told the father…

“Why not take your child to a good doctor?” The father smiled and said,… “I did and just left the hospital, my son was born blind and his eyes just received today”.

Every person on the planet has a history. Not worth judge without knowing the context and the story of people. That truth may surprise you.

I confess that I have looked hard the author of this story without success. If you know who it is, please, write me at the end of the post to include.

The importance of context

In the era of postverdad, forget the context and seek the easy holder. And that makes us tertulianos tweets. And we know that the context is very often what gives meaning to history, as in the case of our young train. Prejudging is too easy.

Personal brand, the context and the story

If you do not want others to manufacture its truth upon us, It is vital to Take Back the context and the story own. Many answers about why you have to work the personal brand (what we know as personal branding strategy) They are behind the need for control our story.

Let's avoid prejudge. Perhaps not necessary to reveal all our secrets, some discretion is appreciated. But when someone we look, outside and inside the network, better not give a wrong idea, biased or incomplete who we are and what we can do for others.

Boy looking at the window photo by Corepics VOF on Shutterstock.com

A key and a story for your next career reinvention

In the course of your life, there will be good times and bad times, times when it will seem that you are invincible and times when you feel defeated and useless. The times when you think you're invincible not last long, so you should enjoy and savor them because then you'll find something that will remind you that you are standing on a roller coaster, and soon you'll come down. However, overcome moments when you feel defeated and useless is much harder.

Reinventing Syndrome Abrupt

A classic of these hard times is the dismissal of a job, and it is no less hard if we talk about a direct dismissal or dismissal interior. One day to another, you go from being valuable in an organization to feel displaced and to doubt yourself, your knowledge and return to find a job in which you feel accomplished. I have met many people in that situation and, the vast majority, risk of falling into what I call the syndrome Reinventing Abrupta.

This dangerous syndrome drags people who suffer reinventing, something very common in this situation, but suddenly cutting off his previous professional environment and focusing on a generally very remote area which has known and dominated until then. For example, A few years ago I met several excellent vendors trying to become web designers or community managers. Predictably, it was impossible to start from scratch in sectors as competitor and returned to their occupation of vendors "old-fashioned", without having taken advantage of that experience and frustration of returning to an environment he had tried to escape.

Professional reinvention is not easy to manage, and the most successful tend to come from the hybridization of new knowledge and past experiences. Around me I have many examples of successful professional reinvenciones, but I have chosen two of these cases as I have lived more closely and because they are well known.

real cases of successful reinvention

Eva Collado and Guillem Recolons They can say they have successfully reinvented professionally. Eva is one of the experts in human capital management companies most requested by Spain and Latin America and Guillem is one of the pioneers and leaders in personal branding nationwide. But as in most cases they choose the path of professional reinvention, They have worked hard and long to achieve these successes and have had to overcome many obstacles on the road.

Eva was responsible for human resource development in a multinational e-commerce and advertising Guillem was a major advertising agency when they were at the crossroads that involves taking the decision to reinvent themselves professionally. For both, the easy way would have been to continue year after year doing the same in other equal companies they left but, even with good offers on the table, they decided to take the difficult path.

However, knew they had to start acquiring new knowledge and enhance certain skills so, once defined their own learning environments, they decided to hone their digital skills, commercial, self-management and networking. As Eva and Guillem ensure and demonstrate their careers as, the sum of experience, new skills and knowledge of new trends in the industry in which you want to focus are the key to your future and the key to professional reinvention.

A key to your way

As you can imagine, This is a long process and involves a huge effort, so it will be very important not to rush and to choose either the direction of reinvention and knowledge will have to add to carry it out. In addition, you have to be patient because the results do not arrive the first day and a bad choice can typecast after an area where actually you will not fit.

Surely this is not what you want to hear a person who is thinking about reinventing professionally. It's hard to ask for patience and faith in oneself to a person who feels defeated and useless, which it looks like an abandoned stone on a road.

A story not to forget

So I want to tell you a story. A true story that begins, with an abandoned stone on a road, a stone in a heap of stones discarded a diamond mine in South Africa, another stone until Julie, a girl 9 years old , he noticed it while playing around the area.

Julie did not have much more to play than that pile of stones. In fact, did not have much more to life. His parents had died, his brothers worked as slaves in the diamond mine and she just took care of her disabled uncle.

As he suspected his uncle as Julie handed the stone that had caught his attention, what was inside the rock would change their lives and the history of jewelry as, until then, He had never encountered such a large diamond. Weighing 890 carat, since it is known as diamond Incomparable.

After several purchases and repurchases, the Incomparable diamond in the rough ended in New York. If the story of his discovery had been curious, It was no less the cutting process, cutting and polishing. This delicate task was entrusted to Samuel Black, a recognized expert in the diamond faceting.

During the four years in which he studied the stone, Black had to make several decisions. The most important thing was to give up cutting the world's largest diamond, I would have to overcome 530 carat Cullinan I, to avoid the high risk posed operation on a stone in such an irregular. Finally he decided to cut a stone 407 carats and other 14 Smaller stones.

unrivaled diamond

The 890 Unmatched carat rough, and once carved with 407 carat. Source: famousdiamonds.tripod.com

Nevertheless, the Incomparable is the fourth largest in history and the biggest diamond diamonds coffee. In the late 80 It was auctioned for a 20 millions of dollars, but he found no buyer and currently its value would be above 55 millions of euros.

I would not forget this story if you are thinking of a professional reinvention and you thought it the next time you feel defeated and useless. Although it will be difficult at that time to believe in yourself, remember that even the biggest diamond needs someone who is able to see its potential to help you shine and time to polish the edges, so trust yourself and do not rush when choosing what you want to be in the future.

Storytelling: connecting speech, seduces and convinces

Stories can change the world

The factor of choice between two identical professionals with knowledge hard and similar trajectories can be at ease to get emotionally to your partner. That we have no doubts: Stories can change the world.

Although the art of storytelling goes back to ancient caves, some authors became science to include it in the Branding Trademark, political candidates, and, of course, professional. Among them I highlight two: Christian Salmon, author Storytelling: Machine fabricate stories and formatting minds (Atalaya, 2008) Spanish and settled in Chicago Antonio Nunez, author of two books on the subject, which recommend Será mejor que lo cuentes (Empresa Activa, 2007).

  • Good examples of the use of storytelling in trademarks highlight "the jump"Felix Baumgartner Red Bull, he had the world on tenterhooks for a few hours, getting thousands audiences that exceed conventional advertising campaigns, and it appears even in the Wikipedia.
  • In politics it is remarkable the use of metaphors to make speeches that touch the heart: “new deal”, "Zero unemployment", "the change", “”The quiet force”…
  • In person, cases of Jeff Bezos, Richard Branson, Bill Gates academics are examples of how to use the account for the purpose of better connection and empathy with the public. But perhaps it is a somewhat inaccurate story, know that Jobs and Wonziak Apple started in a garage without college connected with many people of humble origins and encourages them to overcome prejudices.

We all have things to say, and often the reason for not doing so is because we have been taught to separate well between professional and personal, when in reality we are talking about a thin line which is not bad pass. If we generate empathy key is having the courage to show the same interest with our strengths and our weaknesses: that's what makes us human, and that is what connects, seduces and convinces.

Not to stay only examples of famous I leave an example of storytelling applied to a professional after a process personal branding:

When it is interesting to use the personal account?

In personal branding processes we see certain types of professionals who require more than others the use of personal moments in its history to bolster their career or their skills:

  1. architects, engineers, doctors, lawyers, police. Professions often not so bad drag "fame" as some notion of coldness. Hollywood has flooded our heads hard attorneys, calculating and cold, Like police. But the truth is that the stories of these people Calan us deeply when they show their human condition; their relationships with their children, spouses, its dependencies to alcohol, other drug.
  2. Communication professionals: journalists, advertising, community managers, people who often need to connect strongly with their audiences with more than just cold data, They need the story to open hearts and generate complicities.
  3. Job seekers. They should know that things are changing, that every achievement in the career possibly coming from a story worth telling. ¿In a CV? Isn't it?, The CV is a dying format. Perhaps the personal interview is the right place. Imagine a phrase (and) style "My friends made fun of me at school for my obesity, so I studied dietary ". Is not it better than just saying "I studied dietary"?. Another format is imposed Video-CV, which we have excellent examples on YouTube of creativity that has made candidates are recruited in less than 24 hours to show skills that go beyond their professional skills (Cook, play the piano, fly a plane ...) and humanizing the discourse.

A final tip to work the personal account: In addition to carefully read the books referred, seriously consider turning a hobby into a personal account support. For example, if one is half marathons broker may share that data to discuss their skills discipline, culture of self-improvement and effort. Or if you collect stamps can give information about its research capacity, his eagerness to finish things ...

To learn more article I recommend Tino Fernández / Expansion released 22 April 2016 under the title Are you a 'Pied Piper of Hamelin’ in your job? they collaborate Andrés Pérez Ortega, Iñaki Arrola and myself based on the above text.

Image: shutterstock.com

A teacher without personal brand personal brand?

Why not inspire from the action?

One of micropost Alfredo Vela in his excellent blog Tics and Training lit alarm in social networks a few days ago. The title of the post could not be more explicit: How can you teach me to create personal brand online if you do not have your?

Alfredo got opportunistically- the nail on the head, and then, in the image, he used an interesting analogy: “if we criticize that many teachers give training on entrepreneurship without ever created a company why do not criticize that many teachers give training on personal branding without creating your own?”
blog_guillemrecolons_alfredovela

It is a good argument, I imagine that many have sat them like a kick in the low parts. So much so that appeared demagogues turn to try to invalidate the speech. Detail the comments that appeared on the Facebook profile Andrés Pérez Ortega when it echoed this post. Obviaré the names of their authors, I think the important thing here is the content, but there is no doubt that it is teachers who do not practice from experience:

Character 1: It's obvious …… you can not teach history of the Inquisition without taking a couple of witches at the stake or torture a pair of Heretics. You can not teach the harmful effects of smoking snuff 2 packs a day, or help others lose weight without being obese at least once in your life.

Replica Andres Perez: Interestingly all these examples are negative (inquisition, smoke, obesity, …) and that's easy because you can always get worse. The tricky part is to demonstrate and use the proper example to convey that something is possible and that can be improved. Anyone can read about anything in books or on the Internet but credibility is generated when one has successfully applied what he preaches. Why should I believe a SEO guru if it is not well positioned in Google? What credibility deserves me an expert on Personal Brand whom no one recognized as a professional in his? Why would you trust an expert in Social Media you created your account on Twitter a week ago? The only thing I would criticize that phrase is that we have all Personal Brand, the only difference is the strength of the Personal Brand.

replica mine: Character 1, who can better explain the horror of a concentration camp it is a Survivor, You will have more credibility than one who has not lived. That's it, of course, does not invalidate the work of a historian, but the hue of the whole sum own experience.

Character 2: is not the same tell the story, to teach how to do something.

replica mine: I have to learn French. What do you think, better a French teacher or a Chinese?

Character 2: because I think that has previously demonstrated that He knows very well teach

replica mine: Character 2, I think you know what I mean. It's hard to beat the experience

I thank Alfredo Vela for having started the debate and Andrés Pérez for having echoed. Today I read in La Vanguardia also that many companies are turning to people who have gone through relevant experiences, whether more or less famous. Obviously not just a woman like Edurne Pasaban is authorized to talk about overcoming, but possibly offers more credibility than someone who has read 25 improvement books but who has not experienced.

What is happening with personal branding is parallel to what happened with coaching. Of nothing, Now everyone is coach and everyone is an expert in personal branding. And the problem is that, officially, a coach can be with 2 years of study and 5 experiences or three months of studies. Same with personal branding. If your brand mentor staff 2.0 (somewhat misleading term, we will speak later) It does not appear in Google or your brand is confused with that of others with the same name, turn off and let's go. The person who will undertake training with someone purporting to be an expert in personal branding, the first thing you have to ask is about the trajectory of this person and not be swayed by the tactics of Adwords, you can put your name first, but no story behind, without proper written on the subject, pure vacuum.

Returning to the term personal branding 2.0, I just want to introduce the nuance that personal branding 2.0 It is a part of a whole (it's a medium) but not the whole itself. A specialist personal brand management will start asking where you want to be in 10 years old , and not just on internet, in your life, in your career. Big words.

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Humanization of brands (1) What happened to Ana?

 

humanizes, that something is

Those who know me know that I've been doing the necessary flag humanization of brands and corporations. The trend is unstoppable marketing more humanized, and we have good examples, one of them would be the communication house in recent years or the recent campaign Freixenet, of my friends JWT, although somewhat controversial, He characterized by humanizing their characters (the bubbles).

anacodor

Ana sin Ana

One of the most humanised brands we know is Anna de Codorniu, which for years he stars in communication with a woman, mother, the center of the story. I was surprised to see a few days ago a marquee of this trademark without Ana, a simple still life . What happened to Ana? I hope nothing, I've seen the latest videos and Ana appears campaign, more sophisticated than ever, in a magnificent execution of equipazo Igriega Communication.

Stories that humanize

The storytelling He came many years and has established itself precisely to humanize brands. A brand needs to become a person to establish a dialogue with people. And that makes it through small stories, micro-stories they want to get an emotional relationship with potential users. The old ads 80 a still life attached to a lapidary phrase gravely have passed into history. Now we want to know more, not satisfied with the functional part of the brands, we want to know your dark side, its bright side, their weaknesses, its raison d'etre and what you want to be more.

I recently read, an excellent post on trends 2014 the agency JWT, we go from Storytelling to Storydoing. I could not agree more. There comes a time when brands should be protagonists of real stories, experiences on the street. It's time for street marketing, also it came a few years ago to stay and help brands connect with the people.

Here Ana

Here Ana

Vision work

For some unknown reason, almost all companies work their vision hurts, his dream, its role in the world, the text of his tombstone. Often they do in key leadership, like the rest of humanity cared three fuck a brand to be leader. People do not want leading brands, Nearby we want brands, and this is how it should work the vision of a company, of a brand, of a person. Working a vision for hanging on a table in the kitchen is of little. The vision is to contain a shared idea, emotional, key contribution to a collective, perhaps humanity. If companies , brands and people would get better work humanizing vision, They would get to jump right into the conversation and connect.