A week ago I wrote down the article Trends: 2020 Personal Branding seven of which for me will be the most relevant trends for 2020.
And I've set out to develop each of these trends during 7 weeks, starting with one of the ones I think can change things: the momentum of the social conscience.
As an introductory note, This is Consciousness with long boring “s” is the ability of the human being to perceive reality and recognize himself in it, whereas the Consciousness is the moral knowledge of what is right and what is wrong.
If you have little time, I invite you to watch this one-minute video summary:
The great threat of a world without a conscience:
When they are met 30 years of the fall of the Berlin Wall, today there are world leaders who advocate the creation of other walls. We know that as involution.
But the threat doesn't just come from politics. Some companies, and their leaders, have contributed to that threat through Discrimination, lack of confidentiality, lack of commitment, social control... Some examples:
- Century-old American Wells Fargo betrayed her audience's trust by creating millions of fake accounts on behalf of their customers to multiply their profits.
- Dieselgate. Although the problem has already been solved, Volkswagen lied for years about the real environmental impact of its diesel cars.
- Exploitation of people: Some activists in the Democratic Republic of the Congo have denounced the activity of armed militias and slavery conditions in mine workers. Mines whose product are components for computer processors. Nintendo is one of the buying companies.
The world needs strong ethical leadership more than ever
Humanity is under threat. The Great Barrier Reef is in danger of being destroyed. We lose a hectare of rainforest every two seconds. The misuse of technology can end security. Great powers are turning to the nuclear rearmament. The social inequality due to a poor distribution of wealth is polarizing society.
These are the great challenges of the great leaders, include social awareness in their programs. And we're not just talking about political leaders, but of the great entrepreneurs who have in their hand to change the way they produce. And also of the large media groups that can apply ethics in their way of explaining what is happening.
Leaders whose purpose includes social awareness will highlight
And they won't just stand out, but will lead the organization and its brands to apply that purpose. We need more leaders like the one responsible for the dairy company the Beech, Christopher Columbus Palasían, that has created a successful business ecosystem from people with psychic disabilities.
"We're not here to make yoghurts, but for our workers to have a more dignified life". Christopher Columbus Palasían
Don't miss his story:
It is customary to worship the entrepreneurs who generate the most economic benefits, but we forget those who bet that our planet is a better place. The Melinda Foundation & Bill Gates has helped eradicate fearsome polio in many underdeveloped countries. Money doesn't make the world better, initiatives to invest it in social improvements yes.
The new leaders will be those who empathia with refugees, with global warming, with social injustice, those who apply social awareness.
Professionals want to work on something meaningful, with a purpose beyond profit
And it doesn't all come down to the great leaders. Each of us can contribute to greater social awareness. New employees, millennials and centennials, want to develop their careers in companies and projects with meaning, purposefully.
The new one employer branding must evolve. It is no longer just about improving the conditions of the worker, also from the environment in which we all live.
Social awareness and personal branding
The value proposition shows a path to project our personal brand, through a benefit to a customer and a different way of raising it. But in the years to come, this proposal will not be the only key factor by which we will be elected or we'll leave a legacy.
Adopting social awareness in our management of Personal Branding it's not just a differentiating factor, it's also a commitment with what's around us.
Everyone in their own way can bring value and awareness, and thus achieve an inner satisfaction and a projection that makes us better as people.
Editorial news: Scary Hypoline
Natalia is "on fire" publishing easy-to-read books, that help us in areas like public speaking (Free yourself from the fear of public speaking), manage the Internet and social media (Where do I begin 2.0 and Twitter for clumsy), manage leadership as parents or as bosses (Good father, best boss). We are also happy many Sunday afternoons with his short but direct novels as The chickpea code and Two out of three.
Hypoline is a bot, a virtual assistant with a mission to help us when we're out of control. It helps us face our fears. It's fun the way to "consume the comic". You can read the comic and then the essay, or the other way around. A marvel.
Personal Branding Experiencie Mexico 2019
This week, the PBEX Mexico, the second Mexican edition of the congress created four years ago by Daniela Viek in Brazil and for the world. Last year it was face-to-face, in Puebla, and this year my partners Integra Personal Branding they've developed it 100% online, according to the new times. I had the honor of giving a little talk about value proposition alongside excellent professionals as Nancy Vazquez, Alan Urbina, Daniela Viek, Gaby Alviso, Mayte Calva, Xiomara Zetina, Esteban Villagómez, Leo Larrea and Gustavo Nolasco.
TEDxEixample has something to tell (And it's important)
The first is that the 21 November 2019 took place at the facility Aticco Verdaguer the third #TEDxEixampleSalon of 2019. This time, there were two big protagonists, two speakers who gave the counterpoint to technology and humanity: Alfred Batet speaker and Internet of Things expert. Telematics Engineer by the UPC, Telecommunication engineer from Ramon Llull University and Executive Master, Marketing and Sales specialty by ESADE. Y Joan Vinyets, TED speakerX, People-Based Innovation Expert and DonandMerit Co-Founder. Designer, Anthropologist, and Doctor of Social Communication.
There was a wonderful debate, moderated by Ana Reyes, among the consequences of technological progress (Batet) and the need for greater ethics in implementing these advances, putting people ahead (Vinyets).
The second news is that of Pau Samo, the organizer (the boss) TEDxEixample announced the date of celebration of the 2020 TEDxEixample, yes, 22 of May 2020 at the Ancient Damm Factory from Barcelona. We'll soon know more details, speakers… I don't need to say that sponsors will be welcome.
It is an honor to be part of this group of volunteers with the aforementioned Ana, Pau, already Robert Ferrer, Helena Casas, Rubén G. Castro, Carmen Gibert, Eva Soto, Alba Espejo, already Oscar (The Clamp) e Irina (Lab Creative Studio).
Newsmaker: We already have a date, agenda and poster for Personal Branding Lab day 2019
Nilton Navarro and Alicia Ro, with my help and jordi Collell's, are finalizing the details of the 5th edition of the Personal Branding Lab Day. This year will be back 100% online, and free, and will take place on Saturday 14 December between 11 and 19h Spanish time (4 and 12h CDMX time).
The central theme is "Boosting your personal brand" and will have (You read it well) 65 professionals between the 17 presentations, the 2 round tables and 35 videos.
Do not miss it, save this link: Webinar Personal Branding Lab Day Link 2019.