And you? Have you already found your superpowers? #TEDxLleida16

Superpowers? What is this about?

The 30 September I get a call from someone with superpowers. Ricard Pons, good friend and personal brander, and other non-minor roles. We often talk occasionally, and us when you can. I proposed for a TEDx rapporteur. I dont believe it. Because I? ¡Oysters! It seems to be serious! Shortly after I talk to of Pau Samo, his great colleague, good friend and coordinator TEDxLleida. Paul confirms.

Damn it! The plot thickens. I propose the date is not going well. consultation with Eva and Fran, those responsible for the commitment he had acquired for 11 November, scheduled for TED. Salvados! The other commitment is flexible on dates. The 12 October is already announced my participation in the web of TEDxLleida. Less than a month. There is no turning back. Or if. Timely flu. Isn't it?. I throw. With two. In addition, prepare it can be fun. I'm going there. OK… And what I mean? I say that the audience is very wide, unspecialized. Come on, that the public could be my mother. A challenge.

looking topic

Talk about personal branding as if at a congress will not work. But I will have seen hundreds of TED talks over my life. And there is a pattern. There is always an inspiring idea. There is almost always a personal story related to that idea. I look inside my. Why I'm here? Do I have a vision? Yes! Is that! I help to draw futures. That is my vision for many years. And now the question: What led me to define that vision? Clear! Working with people. I went to work for “big” brands and businesses work “little” brands. And no color. From big to small. Small are human, they are persons, real, you durable, authentic. In fact, small would not exist without large. This gets pretty. But I need something more. What makes us different businesses and individuals? Here! I have it. And begins “V”. Values ​​are.

Small Data: the power of people

Small Data: the power of people. Genial. I have already title. Surely I'm not the first person who comes up with it from “Small Data”. Indeed. I look at Google. Ricard looks in Google. share links. But there is nothing to fear. My approach is different, speaking of humanizing, to provide corporate brands and businesses soul. And that comes only with the power of people. People and their superpowers. Without being aware, people have something, a driver, that makes us superheroes… What will? Values ​​are.

Superheroes no longer spend layer

Isn't it?. This idea of ​​a guy who flies or climbs and carries layer we leave for film and comics. In real life superheroes do not wear layer. And often we do not know they are. The world is full of people who have overcome obstacles unthinkable. ordinary people. They live in your ladder. Among friends. Among your relatives, your colleagues, your customers… They live within you. They are more like Woody Allen than Arnold Schwarzenegger. And so, What has allowed them to lift your head and pull forward? Values ​​are.

Companies do not yet know the extent of that driver in people

It is very green. Few companies have understood the power of his people beyond their basic skills. Still, in the SXXI, call “employees” their staff. RAE. Employee = Used, used, Spent. So we are not going anywhere. Where is our humanity? But back to the heart of the matter. Companies have people, and those people have super powers. I know. You think I'm like a goat. And you're not going bad at all.

You are seconds away from knowing what the hell are the superpowers. And how they can help companies to multiply their strength connection with its markets. I leave you with the video Small Data: The power of people. It contains a small personal story. I am very sure that when you're finished to see your own back grope in search of a layer. Look no, your values.

Happy week!


For Marta: personal brand and courage

personal brand and courage are concepts that, as we say today, maridan perfectly. And it's not easy to find. Today I speak of Marta Reina, a brave woman who took a crucial step in finding your true self.

I met Marta 10 November, in the tests of TEDxLleida 2016, Templar Castle of Gardeny in Lleida, an enclosure of the newly recovered SXII. Marta was in full trial and nerves consumed her to the point she could not do on stage.

But Marta is not a novice in these conflicts; as he confessed, recent years has flown numerous times to discuss his specialty. It's a cop from 2002 and recognized legal expert witness in documentary and expert falsity falsity of transnational crimes on intellectual property by Interpol.

Why was nervous Marta? possibly for the same reason that they were the speakers who told personal stories of overcoming, why Marta was about to tell the world the great step taken to move from Santi Reina Reina Marta. Why not, Marta is trans, and a discrete person, discretely dresses, speaks discreetly.

But no one gets wrong, discretion has not prevented him perfectly combine personal brand and courage. He had the courage to pass from Santi Marta, and the courage to defend the rights of trans people in every conceivable forum. It has had to endure the intolerance of those who think they're better for the simple fact of being heterosexual or, as sometimes you heard, normal.

Marta, Among the many barriers found in its path, Has been lucky. The Autonomous Police Corps, Catalan police, he was with her from the first moment. This support is crucial for this woman to continue developing its policing throughout Europe and assume its new role as spokesman for the trans collective. personal brand and pure courage.

Marta overcame nerves trial and made a perfect talk, direct, sincere. I leave TED his speech last 11 November.

header image and video: TEDxLleida