I must confess, before you get your hopes up, that reading the 18 books in Spanish to effectively manage your personal brand won't make you an expert in personal branding. Practice, for me, It is the other side of the coin, and recognition would be the impetus. . Nor do I consider those who have graduated in architecture as architects until they have successfully designed and built a few works.
What you can achieve by reading all or some of the 18 books in Spanish to effectively manage your personal brand that I propose here is to learn how to self-manage your brand by creating your own roadmap with the best of each work .
Throughout my more than 10 years as consultant, trainer and lecturer in personal branding I have read about 60 books on the subject or as a reinforcement of the subject. These 18 are remarkable in some of their particularities.
For organizational purposes, the good thing about all this is that books do not compete, but that some complete and enrich the knowledge of others. I classify them in the following categories:
- Books that outline the context of personal branding
- Good handbooks to get you started
- Testimonial books "that's how I did it, thats how things happen to me"
- Books to reinforce the area of self-knowledge
- Books to complete the area of strategy
- Books to reinforce the area of visibility
- Books focused on the area of employability and professional career
- Book to become a specialist in personal branding
I also add an appendix with other books that I have not read, others that I have read but I will comment on another post, ebooks and books not translated into Spanish.
Without further ado, here I begin with the titles of the 18 books in Spanish to effectively manage your personal brand . For me the order of reading is important. That is to say, it's better to start with contexts and end with hyper specialization.
If you have little time, here is a video-summary of 6 minutes:
1.- Books that outline the context of personal branding
He says the Portuguese neuroscientist Antonio Damasio:
To successfully understand the brain factory of the mind and behavior we need to consider their social and cultural context. And this becomes really frightening attempt to. “The error of Descartes” (1994)
Tu futuro es hoy
Each chapter ends with 5 steps for action and 5 books for l'azione, which means that the book has with 200 steps for action and 200 reference books. And I forgot it, also with 40 rather than inspiring phrases.
The training and experience of Francisco Alcaide in ADE and Laura Chica in psychology and coaching are the key to the thematic richness of the book, that it is not limited to leadership issues, productivity or networking but that enters to fund issues as fear, emotional intelligence, love, sex, happiness and more.
At the end there is a gift that I not wakefulness to do too much "spoiler". Essential.
El mundo cambia, ¿y tú?
Key to design your professional future in the digital era. After its publishing baptism with "Brand you" (Rasche, 2016), -and that treatment later- Eva has been to value his experience not only as a human capital but as a great architect of change in organizations, a cultural change that has led to digital change.
Today is not conceived a professional without own 21st century professional competencies, Collado draws perfectly. Easy diagram book, with long boring 5 chapters start with the domain of the environment and ending with a mantra of personal branding: If not to say who you are, others will do it for you.
The book contains the DNA of many professionals who have contributed in different sections (among those who have the honour of being).
I can not hide my special love for this woman, which I consider a friend of the soul, a huge Manager of emotions and an irreplaceable professional. She is Ma.
2.- Good handbooks to get you started
All discipline requires its generic manuals. And in management There are some very good and. None is equal to another, that's the wealth that every author prints.
Y tú, ¿qué marca eres?
Simplicity or death. So would you sum up this book from the "mother of the personal brand". A perfect manual of 20 steps to manage your personal reputation. In this third review, Neus includes the ability to download a handy canvas of personal branding from its website.
Neus invites us to create our "brand notebook" in which go scoring to measure progress book, very light (170 pages) moving towards. At the end, includes an essential bibliography if you want to dedicate yourself to this professionally.
Ad personam, Neus is a prolific writer and a great expert in communication. The approach of and you, ¿qué marca eres? is more brand than staff, and in this I look very identified.
I want to highlight here a book written by entitled Neus Your visibility plan 40+ aimed at those who believe that they are no longer so young, and that is an excellent manual for the senior moment.
Cómo vender tu marca personal
Surely this is one of the first texts edited in Latin America about personal branding. In spite of the "marketiniano" of the title, reading seemed to me one of the best protocol manuals to apply personal brand management for life, to work, at all levels.
I had the fortune to receive the book in hand of the own Raquel (and dedicated) will a few months in Mexico. Raquel, attorney, Coach (and singer, what you read), It is one of the main evangelizing of the goodness of the personal branding career in Colombia and across America.
The structure of the book is based on the professional image as the own brand, This is the strategy and goes into labor, new technologies and events. The annexes are not to be missed, examples of cards for moments of working life. And a great gift: the legacy of the personal brand with businessman Arturo Calle.
The advantage of having a book written by someone who has devoured hundreds of leadership books in your hands, change, emotional intelligence, and management is obvious. It leaves nothing in the pipeline. And it's also one of the richest reference books I've ever read.
Xavi Roca is a Maverick, and so he wanted to check some assumptions and confront them with the new reality. I love that the author relates success and personal happiness to a good brand; It helps to believe, and also to create.
The structure of the book is based on the brand, seal, the footprint, Enter the auto analysis and the phase of preparation of personal branding, continues with the communication and gives us a valuable conclusion on man, the Earth and the Moon. His afterword collects the best of his blog, a little gem.
Marca personal para dummies
Already anyway going to talk to you... at least that say what you want! That's called the claim Book, that can not be luckier. I have to say that Personal Branding for Dummies is not a manual, is a treaty. Its more than 420 pages (small-print) They shall let be a dummie. Inevitably.
It is the fourth of the five books published by the "father" of the personal brand in Spain, the first text of "Personal branding" (Basic, September 2008) It was published shortly after the "and you, ¿qué marca eres?" by Neus Arqués.
It has a structure atypical but very oriented to the client, based in 6 parts and 20 chapters in total. It has many external collaborations (Thank you for having my own, master) and graphically it is brilliantly planned to make it very easy to read and follow. In addition to external opinions, is full of tools, tips, techniques and bug warnings.
El reto. Estrategia personal para tiempos de incertidumbre.
If you are planning to read this book is something that worries you. Start reading the back cover. And I agree, This is for hipsters. If you are already well as you are, read poetry. Paul is a prolific writer. I had the honour to prolong his first book, "Personal marketing saved my life", and since then he has published (attention): Fourteen more books!!!
Of all, I'll certainly take the challenge, that you might also call route, because it draws a map from survival maslowiana up to the leadership and the self-realization. If you are of those who believes that the plan is that there is no plan, Paul will change the way you think.
As a good marketing professional, Paul puts special emphasis on the target audience and their needs to help you design your own strategy. His vision of trace cannot be more successful: give something to others, and not for oneself. “. Trace is to create something at the disposal of those who serve, to help"
3.- Testimonial books "that's how I did it, thats how things happen to me"
Francisco Alcaide has learned from the best, and that has allowed him to publish two precious books based on the experience of great leaders. In this case we have two authors who tell us about the value of their own experience.
Marca eres tú. Cómo mejorar tu futuro personal a través de tu marca personal
Marca eres tú. Written by Eva Collado Durán. Posted by Rasche. First edition, 2015. Prologue by Francisco Alcaide. Epilogue by Raquel Roca.
Full Congress Personal Branding Lab Day 2015, Eva came up to the podium with their red-heeled shoes to give his lecture. And the first thing he did was to announce the imminent release of "Brand you", showing us the cover.
This book is like a diary, but counted as a manual of brand management. Eva recognized digital illiterate, and when he discovered what is in "the other side" his life changed. For good, of course. The best managers of emotions that I know is, and of the few people who has managed to literally move Protocol offline to the world online. unmasked.
I would not describe it as a book to learn personal brand, for me it is the book to throwing the ring, to jump without fear of falling. They say that success is 1% inspiration and 99% perspiration. Well, yes, 1% you find it here, this is the Red Bull of the personal brand, the necessary step to lose the fear of managing your brand and make you aware of the world.
Un café con Chan. Cómo cumplir sueños con Personal Branding
Written in the first person, It is impossible to not be carried away by this doctor in journalism with a past and present in the TV screen. Sometimes it is difficult to write as you speak. Ami has succeeded. It has fled the jargon thinks, the NLP and coaching to get directly to anyone pursuing a dream (whatever it is).
The prologue, written by herself, He anticipates his second book "World of brave", launched this 2019 and which I had the pleasure to join Ami in Barcelona in Sant Jordi's day, the day of magic, books and roses.
For me there is a key question that drives to read the book in a few hours: what you would do if you lived your passion? She managed to work with Chan (Alejandro Sanz), fought until the end. And that changed her life. This is a manual to learn how to fight... and win.
4.- Books to reinforce the area of self-knowledge
Benjamin Franklin said "there are three things extremely hard: the steel, "diamonds and get to know yourself".
¿Quién eres tú? Descubre tu mayor tesoro: tú mismo.
¿Quién eres tú? Written by Laura girl. Posted by Alienta. First edition, June 2013.
Laura part of Augustine's phrase "meet you. Accept yourself. Get ahead"to define the meaning of life. The book is a gem of emotional intelligence, She confesses that the biggest difficulty that we are in our emotional development is that we have not educated to think about what we feel, why we're sorry or how to name it.
Despite being a light book (140 pages), requires a quiet reading, perhaps two. At the end of each chapter includes a section "for thinking" and a booklet of exercises. You notice: as I said Franklin, This is not easy. But without this we can not move to the next step after the self-knowledge: the one about strategy.
There are two "extra" unforgettable, vitamins for life and #quienerestú 140 characters, the first capacity of a tweet. Short and wonderful phrases from authors of all time to better understand how we are.
Smart feedback. Conversaciones para el desarrollo del talento.
Smart Feedback. Written by Jane and Rosa Rodríguez del Tronco, and Noemí Vico. Posted by Lid Editorial. First edition, November 2017. Prologue by Santiago Vázquez, epilogue by Andrés Ortega.
I attended the "premiere" in Madrid with the pages of the book smelling of printing. Was missing a good book about how to give and receive feedback. It is this. They say their three authors that neither today is neither tolerated nor the error is integrated. How right. That is why it is necessary feedback.
Easy reading book, divided into five parts and impeccable design: boost talent through feedback, receive feedback, give feedback, learning skills and a workbook. This last, It helps to put into practice what they learned through different arrays (DAFO…)
I think that the feedback is the essential part of our self-awareness, which allows us to know exactly what personal brand we project and whether it includes a value proposition associated with.
5.- Books to reinforce the area of strategy
Said Sun Tzu "the Supreme art of war is to submit to the enemy without a fight". The strategy is the real roadmap of personal branding, where are decided as important as purpose elements, value proposition and business model.
Design Thinking para la innovación estratégica
True. Design Thinking was put into scene by Tim Brown, CEO of the consultancy Ideo. But to find a comprehensive and inspiring book, Idris Mootee has achieved impeccable work.
The original title, in English is "Design Thinking: What you can teach in the schools of business and design."
Can you be surprised you see among my recommended books one that talks about design thinking. It is not a specialist in this, but the personal branding can nurture a way of structuring the creative thinking rather than effective. In the background, who not has used once a canvas as the model of business?
I must warn that it is not an easy book. Although it is very well illustrated, every page invites more than one deep reflection. The best thing is that it makes us question whether we are really thinking things based on the user experience of our stakeholder, And that's priceless.
I had the book at home without reading for months. And it was thanks to my colleague at TEDx Eixample Ana Reyes Lorenzo It encouraged me to read. Thanks Ana, I owe you one!
Tu modelo de negocio
Tu modelo de negocio. Written by Tim Clark, Alexander Osterwalder and Yves Pigneur. Published by Deusto. First edition, March 2012.
For me it is not a book, It is a Bible of personal branding. It is one of the first collaborative book. Written with the participation of of 328 collaborators of 43 countries. "The book was published a year after"Generation of models of business"from Alexander Osterwalder and Yves Pigneur (published in March of 2011).
The difference between one and the other is that the of 2011 focuses more on startups, small businesses and the referred here goes to people like you. Not only that, between the 328 collaborations will find a soul-mate whose case may serve as inspiration: a tax lawyer, a blogger, a commercial, a wedding photographer, an advertising Executive, a skier, a radio announcer, a doctor and dozens of other cases.
Consists in 5 chapters, and follow to the letter the scheme design thinking: canvas, reflection, review, action and extras. Essential.
6.- Books to reinforce the area of visibility
In communication, let's never forget that everything leaves a mark, what we say and what we are silent, what we do and what we do.
Te van a oír. Construye tu plataforma personal para darte a conocer
Te van a oír. Written by Andrés Pérez Ortega. Posted by Alienta. First edition, February 2013.
I don't always agree with the teachings of the master. When he says that the best person to sell what you do is you same, I think that there is a better. They are others. There would be the difference between marketing (I sell what I do) and branding (the result of what you do makes others sell it for me).
But having said that, "They'll hear you” it's an exquisite manual to get that -- in Andrew's words- your voice stands out in a world increasingly louder.
The irony of the author is present from the chapter 1: ADVERTENCIA: This book will help you promote what you do. But out from master boot, We are facing a serious book, context, platform, allies, media which are not the end, of the memorabilidad, social media, content, blog, social networks, playing in the first division (the book), other off-media and results measurement.
And talks to you in your direct tone, paternal, but based on many years of experience. A must.
Navegando en aguas digitales
Unlike "will you hear", "Enduring a digital" focuses 100% in the digital environment. And he does it with a precision that I was surprised to read it. I found it in my Hotel room in Santo Domingo, Dominican Republic, on my first visit there in 2018. I was glad the journey back.
As a good engineer in computer science, Yi Min does not forget a single detail, and guide to a dummie, but also to a started like me, to the practical knowledge of digital marketing needed to bring personal brandto the top of visibility.
7.- Books focused on the area of employability and professional career
He says the Dalai Lama that there are only two days a year in which can not do anything: yesterday and tomorrow. This section discusses fuel, which is needed to improve the employability and to progress in career management.
El mapa de tu talento
Arancha curriculum is one of the guarantees that this book going to love. It is not the only. I was with her at the presentation of the book, in Barcelona. There explained that in less of 20 years the 47% Professional categories it will cease to exist. Emerging new talent needs. And that calls for a map. El mapa de tu talento.
Or think that it is not a book of personal branding. It is from head to toes. But in its expertise as talentist, Arancha invites you to read it with a purpose: improve your career. I lent the book, and you know... But the advantage is that the re - buy it, the 4th edition includes a review and a wonderfully contextualized new introduction.
It is an easy to read book (less than 200 pages), but it gives you work for several months until you see your results. Full of invitations to the action of great examples, I consider it a headline book in career self-management and personal branding.
Saltar de la pecera. Una historia de marca personal
A history. This book is the story of Gabriel in his search for work with good experience under his arm and a good University curriculum. Each chapter tells a new day, a new interview in the character's life and how the new context invites him to reinvent himself.
Cristina speaks of the end of capitalism (of the tank) as we know it, and invites us to jump out of the tank becoming free agents, following forecasts of great thinkers like Tom Peters, Daniel Pink...
You desvelaré not the end of the story of Gabriel, but I suspect that Cristina has thought a second book. By the way, the ten personal keys of the end are delicatessen.
8.- Book to become a specialist in personal branding
Between the 18 books in Spanish to effectively manage your personal brand could not miss this. There are few things as encouraging as you achieve your clients shine. Personal branding occupies a more central and more in the world of personal development. The books mentioned above are very useful to manage our personal brand. If you want to go a step further and be "the tribe" you need a treaty. That Treaty is, definitely, Expertología.
If you want a friend advice, I would read before the founding article of personal branding, The Brand called You, Tom Peters, free, and published in 1997. Here you have the original version and here an excellent translation into Spanish of Consol Vancells.
The reading of Tom Peters will facilitate you adapting the self, S.L. that Andrew performs throughout his book.
Expertología. La ciencia de convertirte en un profesional de referencia.
Expertología. Written by Andrés Pérez Ortega. Posted by Alienta. First edition, January 2011.
If you're one more, you'll be one less. That is the almost invisible phrase which you can read at the foot of the cover image. And that is, in good part, the context of the book, along with what they learned from the reading of "The brand called you".
This book has a very personal story. I met Andrew at the beginning of 2010. He had already published "Personal branding" and had positioned itself as the expert in personal branding; in his own words, the sherpa of personal brand is placed.
In the wake of know him, materialicé, together with Jordi Collell, the birth of Soymimarca, the first dedicated agency 100% to the personal branding. Few months after the founding of the Agency (October 2010) We have Adam Pablo and Andrés Valencia to gestate a project of "personal branders" Association. And it was there where Andres brought us, freshly baked, a copy each of Expertologia, already dedicated.
Unfortunately I lent the book and could not recover it. I bought the Second Edition and I gave it to a friend. And now I bought the 5th Edition. Safe investment.
Although the subtitle "the science of becoming a professional reference" together to the first sentence of the book "this is a self-help book" invite you to think that it is a book of self-management, goes beyond. Your level of detail brings it closer to a treaty, to a little personal brand management bible.
Andres is a genius of metaphors, And not missing. The author warns that the book is not easy. It is right. "You'll have to work, reflect, exercises,…”.
I do nothing spoiler, I simply recommend your study if you want to become someone who helps your clients differentiate themselves and become the preferred option.
Neither are here all who matter nor they matter all who're here
I have to admit that I have not read all the books of personal branding. At home, I have earrings Jordi Collell texts"Tu startup personal”, and Fabian Gonzalez"Tu marca profesional”. I have read some, and they liked me, how"Distínguete y te distinguirán"Reyes Ferrer, “No imagen"by Maria. Sanchez", “Designing the value proposition"of Osterwalder and Pigneur. Also"Mejora y gana"ximo rooms", Pablo Adán and Pablo Alonso, “Monetízate" by Andrés Pérez Ortega and many others.
In the chapter on ebook, I would like to highlight the seven publications of Soymimarca, by several authors and find free of charge on the account Soymimarca Slideshare. Here I include the indispensable Oscar Del Santo “Marketing de atracción 2.0“, ebook of Vladimir Estrada “Con nosotros todo, sin nosotros nada”, and also the new ebook written by Claudio Inacio and Andrés Pérez Ortega (Street Personal Branding) “Workbook de marca personal”.
And I also recommend, If you want to dedicate to this, read books that have not been translated into Spanish, of such indispensable authors as William Arruda, Peter Montoya, Catherine Kaputa, Brenda Bence, Hubert K. Rampersad, Dan Schawbel and Tom Peters himself.
I hope you found my summary of 18 books in Spanish to effectively manage your personal brand . Finally, I hope that in 2020 we can include a book written by a guy named Guillem Recolons. It's about time. What a bum.
Library Stock Photos from Who is Danny / Shutterstock