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#lateraltwits 11 Twitter as a barometer of public opinion

We continue our series on Twitter, Today seeing Twitter as a thermometer of public opinion.

It is true, not everyone is on Twitter -for the moment-, so I can not be representative as national average. User profile Twitter is different from esencialemente Facebook. In the chart below you have a good comparison made by Digital Surgeons.

But it is also true that the news “They are uncovered” and Twitter, where he quickly hashtags are created and where it is easy to follow quickly the state of opinion on a given topic. Do a test #realmen.

It has transcended many political parties use twitter through its militants to sound out public opinion on thorny issues related to the environment, taxes, defense policies etc…

Here I attached the comparison chart:


related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint, Twitter as a social network open and Twitter como SMS social, Twitter as a tool for personal branding and Twitter as a work tool

#lateraltwits 07 Twitter as a social network open

In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum and Twitter as a means of complaint.

Today we talk about Twitter as a social network open. We actually already above that in the last post, but I think it is worth noting the difference between Twitter and other platforms that exist.

Facebook It is a closed network, to access a friend, it must authorize. The same goes Netlog, Tuenti or FourSquare.

In the field of professional social networks, we are the same. To access a contact, it must authorize. It is the case Linkedin, Xing, Viadeo, Plaxo

Twitter does not happen in. You follow who you want. And who wants to follow you. No need to ask permission, just follow (follow). Under this prism, We can follow our favorite gurus, whether singers, football players, politicians, journalists, consultants, poets. I have to warn you that they will not automatically follow, many do not. The sports Twitter asks you to follow your followers, but I can understand that some people with millor public of fans do not return the follow.

A great way to follow people who may be interested is to follow Twitter lists. Twitter allows us to classify our lists followed. for example: journalists. These lists can be public -that usual- the private. A ways to follow related issues is to follow a list of other; that way we do not follow the followers list, but the twits who publish.

I think the fact of being open network Twitter is a great advantage, given all the freedom to follow who want. But you have to manage it well, since we can also follow whoever. We must be consistent with the audience we have and with which we have, answer the questions, retiuitear what we find interesting and answer direct messages.

Anyway, the measure of success of Twitter is not follow you 2.000 people, It is to achieve a balance between followers and followed, and that people or companies that we remain relevant to eachother, we can contribute something.

#lateraltwits 05 Twitter as a public forum

In the series “LateralTwits” We have already discussed Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information and Twitter as a means of contact.

Today the approach we do to Twitter as a public forum.

Twitter is becoming a great forum. Possibly never will replace the thematic forums that are on the network, but being a single medium is easy for someone with a good number of “followers” (followers) lanze a question, and also it is easy to get answers.

You can do the test. With questions as diverse as:

  • Does anyone know the name of the Secretary of State for Sport?
  • Any recommendation theater in Madrid in early 2011?
  • Is there any university that addresses personal brand studies?
  • Can someone pass me a link about using social bookmarking?
  • Does anyone know if there's football league this weekend?

And all you can think. Surely you shall answer, and in many cases it will be better than offering a seeker, as they often also involved the subjective component (theatrical recommendation, for example).

If you want the answers are not lost on Twitter, you can always create a hashtag, tags Twitter, to follow the subject more easily. For example:

Does anyone recommend me a software for backup? #softcopy

I think we have a utility over Twitter, very practical, do not forget to follow the series, which has a total of 27 posts with different utilities.

I take this opportunity to wish you the best for 2011… HAPPY NEW YEAR!

What you put in your esquela?

For some reason unknown, the obituaries are written other. And they write what they want and what makes a family protocol. Rarely reflected the emotional legacy who has gone. Pay attention to the most common formulas:

“He died a Christian in Madrid at the age of 86 years old . His wife, brothers, children and grandchildren pray a prayer for his soul. The funeral will be tomorrow at that site”

“He died the 13 April 20o9. His wife as, your children may, of, such and such, politicians such children, of, such and such, his nephews, grandchildren and the whole family will transmit sensitive loss. The farewell ceremony will take place at the funeral of such, tomorrow at this hour.”

There is some data that hardly ever appear: What was the paw print he left that person in their environment, whether family, of friends or work. What was his passion, that kept him motivated for more than 80 years old . What he died.

Why? How is this data, the most important, They are dedicated to obituaries famous people? Why they are called finados, deceased, transferred? Is that during 86 years you have been person and that the heart stops beating raisins to be late. How sad legacy of a moment.

Now Imagine for a moment that we could write the obituary. It would be fantastic to reflect what we intuit that has been our Personal Branding, It would be great to ignore relatives we have not seen in recent 40 years and we care a hoot sovereign. It would be great to express emotions, which has helped us to live, who have loved, the dish we liked. It would be fantastic to remind friends, which we have imported a thousand times more than many families. It would be fantastic to remind teachers, Schoolmates, de mili, faculty.

We recognize that it would be a challenge, as the obituaries of newspapers work by words, and that we know that expensive quotes. It would be almost like writing a “twit” of 140 characters, or advertisement Adwords. Here are two obituaries that would reflect either a personal brand. Long version and short:

“One day I had to leave, this is not hard my friends forever. I dont complain. More of 80 years I have never missed my little game of dominoes with Pedro, Juan, Carmen, Mary and Pepa. More of 80 years taking the best cod in the world with Mary, my love forever. More of 80 chuckling years of dirty tricks from peers from school and teachers. More of 80 years enjoying all of you, without hating anyone. A lot of years working on my Paradita market, knowing all kinds of people. You can not ask for more. The love you forever, there where you are. If you want to come to say hello or knock Marta Silvia, my dear daughters to send a million kisses. Thomas, King of cod.”

“Stopped beating, but I leave the memory of my games of dominoes, My cod and my divine daughters. I follow from above #tomasbacalao”.