Posts

If Facebook were a country, It would be the number 4 The world after China, India and USA

Some chilling statistics web:

– Facebook : 174.000.000 users connect once a day

– Twitter has already 75.000.000 users

– LinkedIn has 50.000.000 users

– Flickr accumulates 4.000 million images

– More of 35 million Facebook users update their profile every day

– Wikipedia now has more than 14 million items

– In the world there are more than 200.000.000 blogs

– India has 3 million users LinkedIn

– The 70% bloggers talk about brands on their blogs

Plus? Take a look at this video. Is worth.

[youtube=https://www.youtube.com/watch?v = sIFYPQjYhv8&hl = Fr_FR&fs=1&]

The impact of the web 2.0 in the Personal Branding

Before the web 2.0 changed our world, it was difficult to get enough Personal reputation as highlighting. There were no blogs, ni Twitter or networks as LinkedIn, so the only alternative was advertised in the local or trade press. Lucky, one could perhaps organize a professional meeting and reach five to ten people at a time.

The Web 2.0 amplify the way we move network, first impressions and personal visibility and self-promotion. The personal branding use this valuable tool not only to promote ourselves, but also so that our name is automatically matched to a concept or routine.

If before power was business, the new era is the personal branding. Start from this blog a new chapter of posts that revolve around this discipline.

Daring to change or let it die

Yesterday we had the opportunity to read the interesting interview La Vanguardia of Víctor Amela the advertising Toni Segarra. Beyond the topics success of some campaigns, Segarra delves into the concept of change and adaptation in a definitive way, as they did in their day Philip Kotler and Fernando Trias de Bes in his book “Lateral Marketing”, which it is removed the title of this post “Daring to change or let it die”.

Segarra argues that advertising is a global concept, holistic. Not a spot 20″ one TV, It is also locate a store 300 m on 5th Avenue in Manhattan. Many brands are defended today by strategies “parapublicitarias” (if you allow me the expression), not based on the classical parameters of outdoor advertising, patronage, press, journals, TV… Hyper-targeting advertising causes need to think about different strategies for different groups.

The digital aparatado takes on a new dimension, as it allows maximum precision segmentations. An announcement of refrigerators when I'm not looking fridge is absurd. Hence the importance of search engines like Google. In fractions of a second are the best places and prices to find our fridge, including interactive catalogs, 3D demos and store listings zones. It is the new advertising. Be where and when to be. Web tools 2.0 Like the blogs, twitter, Facebook are new advertising media and beyond (often) control of advertising agencies.

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Segarra still the issue of the fuerza White brand, and it does so with resignation: Advertising and the supposed value it generates It has not been a weapon to fight the white mark: the opposite. The new consumer “smells” marketing and flees from him. Between a Activia Danone and bifidus yogurt Farmer, What is the difference? A lot, but the consumer he gets a: Activia spend a lot on advertising and therefore more expensive. Little he has served Danone and Nestle have invested astronomical sums in developing new ferments to improve our health. Some invent and other cloned, and cloned into the Chinese way, cheaper.

Perhaps the new strategy consists trademarks reinventing every day, making obsolete the product two months ago. Or perhaps consists focus its efforts on cheapen the production process, distribution and communication. Or maybe manufacture for the maximum number of white marks. Or perhaps make the consumer the author of the formulas, I involve him, create an emotional bond Bulletproof.

Whatever it is, I am with Segarra, with Kotler and Trias de Bes: Daring to change or let it die.