#Fail Worst Personal Branding in 2018

the worst of the worse

A few days ago in this blog was the best of 2018 trends, also should know worst to understand the obstacles to overcome between those who work in personnel management brand.


Journalists seeking facilón holder and not investigate pros del Personal Branding (That does not sell) but the Cons. That has happened many times in 2018. Perhaps the most epic was entitled “Thymus personal brand: A long-term suicide“, published on a regular tabloid and signed by someone who wanted to get testimonials exclusive opposites. Then it was learned that the answers of respondents were manipulated. Article deserved the rejection of much of personal burners, in a collaborative post published in Soymimarca title “The suicide of personal branding“.

If we have two ears and only one mouth because perhaps we should listen before speaking.


experts SEO They position themselves as experts in whatever and appear in the top positions of search for personal branding, personal brand…

Andrés Pérez Ortega He tried in one of its post matter. Why a Google search on personal branding specialists do not leave personal brand specialists? Instead, have shown that “positioned” the key word “Personal Branding” but do not have the slightest idea. Worst, They are also boast of it, as if customers a consultancy or training in personal branding you were stupid.


Professionals who treat personal brand management as a whole when only one party dominate. This is a custom that is being imposed. A photographer It is not an expert in personal branding, but surely it captures the essence like no one person.

A Coach you can master important aspects of self-awareness, an indispensable diagnostic phase in personal brand, you need to master aspects of strategy and communication to achieve “everything” the staff brander. The same happens with image consultant, you can get the best out of a person on the outside aspect, but hardly will develop a business model around a strong value proposition.


You can not pretend to be a specialist personal brand without projecting a good personal brand. Every day I receive several follow-ups and requests for contact “personal branding experts” whose name he had never heard. Agree, everyone deserves a first chance, but do not you think the word “expert” is somewhat premature?

Worst is that, entering their profiles, you do not see they have a site (web + blog), not see that manage their social networks professionally and to make matters worse, you do not see adding value. A while ago tried the same subject in the post A teacher without personal brand personal brand?, and I see that things have not improved much.


A few days ago I interviewed Lopez-Guerrero Mario for magazine TWENTY. He asked about what was the worst, he saw more pessimism in the environment of the personal brand. And do not hesitate, Its about termism. I wrote:

“Politicians who think in elections next year instead of a better future for people. torched statements, absolute lack of empathy. Journalism focused on the tweet and not the analysis of why the events. Companies that prioritize financial results on its vision and long treatment to its people (and then pay it, and very expensive). Overall I think yes, termism It is the cancer of society and personal development

Personal brand management is not immune to this disease, and that causes the emergence of a new generation super influencers twentysomethings immediate success selling (which for them is not to consolidate a business model for the future but to win thousands of followers).


I tried a few months ago this issue in the post Personal brand, management success and envy. If not glad of the successes of our colleagues, We can hardly expect support when we launch a new project.

None of us is better or know all about your professional discipline. We are obliged to cooperate, and for me this has been one of the best experiences I've lived. Instead of competing, We see ways to improve, instead of feeling jealous, We see ways to improve ourselves.


Agree, not everyone can create, but you can innovate, cure… At last it is necessary to resort to blatantly plagiarize what other. I usually say that if you imitate other brand other brand projecting. The distingues you the extingues you. Or as Andy himself says, “If you are one more, you'll be one less”.

Today there are many tools to know if a text is a copy. In this link you can find wwwhatsnew 4 websites to detect plagiarism.

from idiom

Few days ago this blog was about an interesting specimen, the IDIOT. The IDIOT creates online communities based massively follow thousands of people and then stop when they have obtained the follow follow back.


Under the principle of misunderstood influence, Many companies try to recruit experts in different areas in exchange for visibility. A visibility which is normally in example promesa.Un: a manager of a portal asks for a specialized article 1.000 words to change visibility.

I do not know you, but to write a post of 1.000 words not plagiarized, I need many hours, perhaps even a whole day if I want it written very valuable contribution. That should remunerate, and NO with false visibility, with money. The time is gold, and who writes a blog, as well.

Privacy violation

One thing is that I decide freely tell you my life through stories Instagram. And another, very distinas, It is that I allow someone to trade with my data without my consent. What Facebook 2018 She has bottomed. If 2017 were the Fake News, the platform this year will be held accountable for making our data illegally traded massively.

I recommend reading El País Facebook shared sensitive data of its users with more than 150 big enterprises.

We are helpless against this violation, and perhaps our best weapon is the abandonment of platforms that destroy our privacy. You have to take the plunge.

Shape above the bottom

Finally, me wonder that many professionals are selling things like transgression as a whole value proposition. Exit all images with gestures irreverent It is not a solution to the lack of content. notoriety, By itself, does not sell. Value needs, relevance.

That of “If you do not know what to say, Dilo Cantando” It is part of the past. Now, If you do not know what to say, abónate silence and disseminates valuable content from others. OK, we know how to cure contents.

Photo by Pavlo S on

Christmas 2018

Remember that Christmas Day Give Away Soymimarca, as is usual, the ebook with the best content 2018. Do not miss it: on Merry Christmas!!