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The 10 anniversary of “dospuntocerolandia”

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What were you doing in 2004 when you dialed in Internet?

Possibly you read the email and you visited any web. You comunicabas with your closest friends perhaps also with some mail.

How do you dialed Internet?

Possibly through a computer, almost certainly connected cable.

What you do today when you connect to the internet? How you connect?

I think we all know the answers. The world has changed radically in 10 years ago. The concept of 2.0 the participatory web, progress in 1999 P0R the four visionaries who wrote the manifesto Cluetrain (Fredrick Levine, Christopher Locke, Doc Searls y David Weinberger) It started shortly after the blogs as the first interactive phenomenon and was in 2004 when the student Mark Zuckerberg I believe Facebook to develop a new online community, initially directed to college students. This year marks 10 years that milestone. Today is the most popular social network in the world with 1.110 million users registered.

To understand the scope of the network par excellence, heartily recommend if you have yet seen urgently rent the movie David Fincher “The social network”, It is including beads as “are not made 500 million friends without making a few enemies“. Although Facebook has entered its maturity stage (Some talk of decline), the truth is that this network has been the lever other networks today are growing rapidly, as Twitter, Linkedin, Google+ and hundreds more networks.

Facebook has allowed impossible encounters

Facebook has changed the way we relate with others, and I say positive. To friends lifelong those we continue to see in the real world. But Facebook has allowed impossible encounters with people who have emotionally alive in memory but the distance or time had forgotten. That alone is already worth having a profile. We have more information and coolest people we care.

If at first Facebook grew timidly, the explosion of smartphones that took place from 2004, but especially the launch of the first iPhone on 2007 They allowed access to the network without going through internet, making directly from an application and all the mobility that allow 3G signals from telephone operators.

Of course “Dospuntocerolandia” (stolen expression of good friend Andrés Pérez Ortega) It is more than Facebook, but it was Zuckerberg who laid the foundation stone, Apple who turned the network into a mobile phenomenon thanks to the iPhone and possibly Whatsapp who democratized the use of SmartPhones.

Despite data indicating that young people away from Facebook, I believe that humanity is indebted to Mark Zuckerberg, and from here my congratulations on this tenth anniversary.

Personal Branding in the era of introverts

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The TV had accustomed us to extroverts talents, people who move well in stressful environments, with lights, With public, with nerves of a direct.

I had always thought that leadership was reserved for extroverts. It was Swiss psychiatrist and psychologist Carl Gustav Jung (1875-1961) who promoted the concepts of extroversion and introversion in their theories of personality. for Jung, extraversion is the attitude that is characterized by concentrate interest in an external object. This means that the extrovert is interested in the other when engaging in social ties and predisposes his spirit for the relationship to flourish. On the other hand, introversion attitude is characterized by the concentration of interest in the internal processes of the individual. In other words, introverted prefer quiet environments, easy, minimalist.

Eye, not to be confused with embarrassing introverted. The shameful is one who constantly fears the negative judgments.

What has happened since the famous "markets are conversations"?

Following the Manifiesto Cluetrain guys at 1999 (markets are conversations), Internet opened to the collaborative network, to an environment that allows individuals and businesses to communicate fluently and transparency on equal terms, without hierarchies.

The blog allows one person to communicate, Comment Comment.

The Web 2.0, this movement, that starts with forums and blogs continues and culminates with social networks, It encourages people who previously had been raised or stand in front of a camera dare from a while back to write, throwing slogans, messages, alerts. They dare “enter into conversation”. They are introverts. Its natural environment is the blog, the king of kings of social media. Also frequent some networks, but they are not very comfortable with Twitter (too many people). Nor they are comfortable presenting your message in videos for YouTube. The blog, instead, allows them to communicate person to person, Comment Comment.

I am often asked about whether or not to launch and maintain a blog: I'm a big supporter of this digital medium. But I recommend it especially to all introverts have something interesting to say: They will move like fish in water.

Think before launching any comments on the net

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Micro-post. I read recently about the initiative “Think B4U post“, an amalgam of letters deciphered would say “think before you post“, that is, think before launching any comments on the net.

The initiative was the International Day of Internet Security, in March last year, and does reflect on the way in which we often find ourselves when we write things via instant messaging, Facebook, Twitter, chats…

As we have noticed at some point, Internet traces are indelible. They can clog, but not eliminate. So if ever we have said some fat thing, the multiplier effect of the web 2.0 You can turn it into our own your personal brand.

The attached video shows the consequences that an innocent act carried out by a minor would have on her teenage sister. At the end, el chaval se lo piensa y no lo hace. Hay que pensar antes de lanzar algún comentario en la red

 

Charged batteries? Work your personal brand as a new challenge season

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They say September and January are new stages. September means the re-enter, the start of work after the holidays, with batteries charged and perhaps some butt with that little depression involving around “to school”. January means a new year, and new life.

Among the new purposes, The ranking is led sports, dieting, improvement in labor, hold the line, learn a language, finish some studies…

Let us focus here on improvement in labor. Let's look at some starting points:

  1. I want to enter the world of work
  2. I'm unemployed
  3. I want to change jobs
  4. I want to improve my work
  5. I need help to start a business of their own

1. Do you want to enter the working world. Whether you're you've finished studies or simply do not work you had raised so far, in any case a personal brand can help open many doors. You do not have experience? It is obvious, but I'm sure you have ideas, contacts, desire and some specialty. With these four ingredients we could start to work your personal brand. Cheer, the time is gold.

2. You are unemployed. Plus, you're not alone. The crisis has been fattened on many good professionals; and also about bad. If you think you still need a boil to resume work activity, My advice is that you go to training. There is a lot, free and available. If you think be prepared and motivated for all, what you need is a strong personal brand that will help you position yourself, find your specialty and to throw himself into the world of active networking. The brand helps more than you imagine. Many HR professionals come to the net to find information candidates. You arrived Hence my question is Are you on the net? Are you well positioned?.

3. You want to change jobs. Although today many believe that's a luxury, opportunities for occupationally active are higher than for those who are unemployed. It is sad but true. So, what you need is to use the lever that is your current job and create a strong brand around. That will keep you in the limelight and will facilitate WOM for other proposals.

4. You want to improve your work. Maybe you do not get up, an intermediate command you have put a wall between. It is a complex situation, but not impossible. And personal branding, It is an easy situation. Talk anytime.

5. Own business. We welcome entrepreneurs, although in this country no one makes it easy to start. A good friend has created a great product, related services to improve the lives of blind people. It takes a while crossing the desert and can not get banks, capital risk, foundations… you lend a hand. Now you know that a strong personal brand will help open doors.

Well, you dare?. I hope in the contact section, promote a brand costs less than what you think.

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+45: Looking for a second chance

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In 2009, more of 1.300.000 people older than 45 years have now joined the unemployment line in Spain.

I read a few months ago in Expansion professionals over 45 years are among the hardest hit by the economic crisis. It is somewhat curious that this age represents the fullness of leadership, the maturity, experience. Do not have value all that? Yes, Of course it does, but also that age may represent the highest salary level of a professional. And here comes the problem.

What are the alternatives for these professionals?

Companies prefer younger. Budget issue. But questions are emerging What are the alternatives for these professionals? How can exploit its advantages?

  1. Continue working for the same company that you terminated the contract, but from outside. Starting a business is an appropriate solution to unemployment for this group. While companies cut costs, there are functions that have to keep doing and that now outsource. Because, placed on their own can be an interesting alternative, because for the company to hire these services is cheaper, and professional work in a familiar field and builds on lessons learned.
  2. Find a new job as an employee. That maybe you should take into account two factors. On the one hand, be willing to lower i perhaps more rigid working conditions remuneration (The crisis forces). On the other, in this estapa is essential leverage to Acquire training in new areas of knowledge. In other words, catch up (Languages, technologies…).
  3. Becoming an entrepreneur And why not? With 45 years one can support elements that a junior can not offer: A good network, management skills and competence most important, the value of leadership. The only brake that could have here is the willingness to change, but as the crisis forces, the approach could be as simple as "now or never".

Becoming yourself a brand

The option chosen is chosen, our advice will be the same: Working depth personal reputation, reposition, strengthened and, above all, Informing the rest of the world ABOUT US, AS WE ARE, and what we can do for a company, for a society…

At this point is absolutely indispensable tool PERSONAL BRANDING In order to get our offer to the outside world. Today, the possibilities of web 2.0 facilitate the issuance of quick messages to specific groups and economic. The curriculum is outdated, Now our base information on experience and training hangs on LinkedIn or Viadeo, or Xing or Plaxo.

If we want to extend our particular view on a topic, we have to throw the ring and blogs Twitter, publish our opinions on YouTube. In a nutshell, must be disclosed.

Afraid to jump? Contact, We have skipped a lot. grecolons@lateral.es

18. Do you use often Google to find answers?

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If so, well done. Google It is one of the largest sources of knowledge. And not only for its search websites, as well as image search, blogs, Map, alerts… If you also have knowledge of English, expand your answers, since the sum razes. Google will take you to Wikipedia, a YouTube, the millions of blogs in the world, social networks, online press, thematic websites…

I only see one but. And is that many of us we do not know properly use Google metabuscador. Not the same look that Lateral Consulting “Lateral Consulting”. In the first case we have more than 1 million answers, most unrelated. In the second case we have just over 3.000 but totally related. Try it with your name or your company.

More clues?

  • AND: by default Google launches in search results linking the words entered by the user using this operator. So the end result of a search without specifying anything or using the AND operator will be the results that contain both specified words list. The searches “Used cars AND” or “used car” get the same results, a list of Web sites that contain the word cars and the word occasion.
  • OR the symbol "|” : If you want to specify that the appearance of the two words is not necessary in each search result, but each of them separately, you must specify the OR operator between the terms to be met this criterion. “Used cars OR” now will result a list of Web sites that contain the term cars or occasion.
  • The operator - : to exclude search results. It must be specified before the term to avoid so that the results are sought that do not contain the specified word. “car -ocasión” search the Web sites containing the word car but no chance.
  • You can be assigned to different areas limiting them operators parentheses: “(car OR motorcycle) AND occasion” will search all websites that contain the word cars or motorbikes and either of these two is essential to appear occasion.

special commands:

  • “site:site_name words to search”, search only in this site.
  • “site:es.wikipedia.org mathematics”, searches for all pages that contain the word “mathematics” within the web https://es.wikipedia.org. You can consult a site even when it does not work by clicking the button “cache” that appears next to each search results.
  • It puts one “define:” followed by a word (not: define:Body) See definitions and encyclopedic texts on the subject.
  • using “cache:” before a URL, We will show the contents of the cache Google (This is useful at times when for some reason a direction is not accessible temporarily).
  • If you type “filetype:” followed by the extension of a file will search pages containing that file extension. For example: University filetype:doc

17. What was the last time you tried to create something new?

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If anything good has the crisis It is forcing the need for change. Not in vain, the Greek word crisis means change. It's hard, unless you work in the public administration, in recent years and months has not been a change in your employment status.

Right now it is when it is most important reinventing oneself. Something like a of construction Ferran Adrià, but your own ideas and projects. If you've done for years and no “sell”, urgently you need to change the perspective. Introduce new elements, evolve. A web 2.0 It has opened many new horizons. You can work online better than ever. TV viewing habits change, and increase the hours in front of computer and internet.

Can anyone imagine that personal branding might be just as fast and effective without the network?

Finally a tip. If you try while not creating something new, we go wrong. The changes come from creative processes. He spends a few hours a day to think of something new. If you need help, I suggest an old hand “A technique for producing ideas” guys at James Webb Young. It has years but it works.

8. What you find when you put your name on Google?

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In other words, How do we manage our online presence?

Your name on Google what does?

We have found several cases among customers with our Personal Branding

  • In a case, the character appeared only in a legal dispute over ago 10 years for a bad debt (then it was satisfied, but that does not reflect the net)
  • In other, we find that the character had a false “other me” created by a third party LinkedIn. Obviously, impossible to find the keys and passwords to eliminate the fraudulent account.
  • In many cases, the characters appear only in golf competitions listings, fell, windsurf. Something not usually help a lot when it comes to finding work or look for clients.
  • In cases of younger people, It is common to see the name associated with unedifying phrases MySpace or Facebook, related parties, sex…
  • But in the vast majority of cases we see that what appears on Google has not been managed by the person concerned. The network has been commissioned to mark their preferences.

How to avoid it? An easy answer would be to hire one brander staff (management consultant personal brand or personal branding). But in general lines, It is to apply some common sense. Not engage in phrases that have boomerang effect. Avoid full conflict. Generate positive news. Use Twitter It is a good recommendation. They are short sentences (type SMS, guys at 140 up to characters 280) that help position the person with a particular field.

For more information contact me.

 

Google search image by Shutterstock.com

If Facebook were a country, It would be the number 4 The world after China, India and USA

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Some chilling statistics web:

– Facebook : 174.000.000 users connect once a day

– Twitter has already 75.000.000 users

– LinkedIn has 50.000.000 users

– Flickr accumulates 4.000 million images

– More of 35 million Facebook users update their profile every day

– Wikipedia now has more than 14 million items

– In the world there are more than 200.000.000 blogs

– India has 3 million users LinkedIn

– The 70% de los blogueros hablan de marcas en sus blogs

Plus? Take a look at this video. Is worth.

[youtube=https://www.youtube.com/watch?v = sIFYPQjYhv8&hl = Fr_FR&fs=1&]

If people have not heard of you, It will be difficult to do business with you

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Who knows who you are? Make a test. Put your full name quoted in Google and see how many results appear últiles or relevant.

In these times one can not rely solely on the techniques of "networking"Suit symbols to meet new people. I organize meetings of neighbors or friends seems to have passed into history.

If you are looking for new horizons and new more related contacts, Clearly, one needs be discovered. What it was once complex, slow and expensive, It is now possible thanks to the influence of the web 2.0. Before, a guitarist was discovered in a club. He is now discovered in YouTube. And not only that: before it had the smell of a person (a producer, a manager). Now it boasts of thousands of people who can watch a video on a single day, appreciate and “pass it”. What works on the internet has viral nature, For better and for worse. In other words, If today we do not find on the Internet it is that we do not exist.

Internet It has become the main source of uptake, recruitment. We need the world to discover one hand, and that our message is associated RELEVANT. If we are not relevant, our reputation will be free and ephemeral. If people have not heard of you, It will be difficult to do business with you. It is blunt but obvious.

Personal branding techniques are aimed at discover the expert that behind each of us, gain visibility, generate a relevant message and thereby facilitating companies or individuals count on us.