Before the web 2.0 changed our world, it was difficult to get enough Personal reputation as highlighting. There were no blogs, ni Twitter or networks as LinkedIn, so the only alternative was advertised in the local or trade press. Lucky, one could perhaps organize a professional meeting and reach five to ten people at a time.
The Web 2.0 amplify the way we move network, first impressions and personal visibility and self-promotion. The personal branding use this valuable tool not only to promote ourselves, but also so that our name is automatically matched to a concept or routine.
If before power was business, the new era is the personal branding. Start from this blog a new chapter of posts that revolve around this discipline.