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Marketing Humano V: The fourth C is Communicating

In addition to establishing our personal brand, built and built on real values, and on a consistent vital argument with what we are and our aspirations, human marketing establishes relationships between people, between personal brands.

Both aspects of visibility and attitude are bases of a communication strategy. Communication between people is a condition sine qua non human activity for marketing.

We live in an increasingly complex society. And we do not refer to recent years, no. Society leads evolving for a million and a half years, and even today has not stopped. yes, growing at a rate higher.

Since the appearance of the first homos until today, language has always lagged behind the need to use, until modern man has built over the centuries a system so complex language we have learned to use it even to work deception.

That is why the complexity of language does little to relations in human marketing, marketing among people, if we do a proper use thereof.

  • The brand must be consistent
  • The intention must be sincere
  • Communication should support it

So that, and based on the premise that we are trademarks and transmit control would not be inevitable that communication? control, their learning and practice exercises at three levels of our personal dimension:

  1. What you see
  2. What you hear
  3. What is perceived

1. What you see.

What you see represents the image, responsible for the first level of impact. It consists of the physical appearance, but also our ways of transmission of the message, in the non-verbal aspect. The Chine, gestures that support my message, that makes it look sincere, the palpable demonstration of our qualities as a business card or presentation. And the proxemia I stood at that intimate or social distance

2. What you hear.

Tone of voice, if expressed safety or fear, openness or doubt. Our verbal ability, supporting respect, knowledge and courtesy. intonation, the liveliness and musicality of my message. make it entertaining, nice. It is the level paralinguistic, the resources of sound.

3. What is perceived.

Energy, frankness, credibility, the trust,... our promise of value. It is the fruit, the result of the previous, but it is also the ultimate goal of a career, and structural background of human marketing.

The interrelationship between personal brands, conceptual sense and human, Reality Based, sincerity and trust is the ultimate goal of social memory installed in, that part of our brain that is intended to remember after being identified and admitted.

For this memory uses the filter of perception. And it will decide whether we have become part of a collective memory, and therefore to be among those called to interrelate in the marketing of people and perceptions. Human marketing.

Paul Adam and Guillem Recolons / Personal brand consultants

Entrepreneur versus employee Who do you identify?

In this table we suggest a few reasons for you to identify what your profile. Are you an entrepreneur or you are employed?

 

Entrepreneur

Employee

1. You earn income even while you sleep. Entrepreneurs earn passive income. You earn income only during working hours. Employees earn active income, that is, “no work no pay”, on a daily or monthly basis.
2. It has unlimited opportunities to earn income. It has limited income and fixed remuneration and safe.
3. Gives jobs. Find a job.
4. It is responsible for your customers, the public and its employees happy. An entrepreneur has a greater responsibility. Your income depends on stakeholders in your business. It is responsible for making your boss happy as their remuneration depends on it.
5.. Entrepreneurs are committed to their passion. And they invest a lot of work and patience because they believe in what they do. regular hours ago. Employees often do routine tasks.
6. Give yourself rest and vacation, when your business becomes stable (flexible) annual leave and allowed limited ago by her boss (restricted)
7. You pay income tax after deducting its expenses. An entrepreneur can claim as a deduction from your taxable income deductible expenses of your relationship with your business You pay income tax. An employee can not claim as a deduction from your taxable income transport, combustible, food and other related expenses of their employment.
8. Take risks and be responsible for them. Entrepreneurs are revolutionary and innovative. He stays in his comfort zone . And, Can we call comfort zone, when boredom is the daily bread?
9. Hires and fires employees. When an entrepreneur has an incompetent and irresponsible employee, if you dismiss it does through a due process. He is hired and fired by the employer. If the job does not like it is hard to leave because it depends on him to survive.
10. Gives jobs. The entrepreneur is the owner of the company and the interviewer. Find a job. The applicant is an employee of the person for being interviewed for the job.
11. Content creator It is reader
12. You can own similar businesses. Entrepreneurs can expand their businesses and share slices of their success with others. It may not be working in similar companies. Employees are restricted by a clause in the agreement, that is, They are not allowed to share their skills, talents and education competition.
13. They do not require education qualifications to become entrepreneurs. We can see that the most successful entrepreneurs are college dropouts. Some even are already millionaires. It requires higher education to obtain a higher position. Employees are exposed to educational discrimination.
14. Acquires a high economic power at a young age. Acquires wealth after long years of work. Except, of course, if Microsoft employee, Apple o Google.
15. Create a system that you like and follow. It is to follow the system like it or not
16. Get the most out of their talents and abilities. And this is where the passion begins, excitement and happiness. Use your talents and abilities half, unless you have found a job, literally, perfect!
17. It has a flexible schedule and you can always cancel your schedule to allow time for his family and his spiritual obligations. It does not have flexible schedule and have to ask permission from his boss to devote time to his family and his spiritual obligations.
18. Makes regular exercise, If you set your schedule. You can make regular exercise, If your job allows you to have adequate time for it.
19. You can control your privacy. You can not control your privacy in the workplace.
20. You can transfer your company as a bequest or inheritance to your spouse or children. You can not transfer your job as a legacy or inheritance to your spouse or children.

Image by Shutterstock.com

Marketing Humano III: question of confidence

The tremendous impact on various social forums that are generating this new twist to the marketing (#marketinghumano) It was in a predictable way, although it is still surprising ease and enthusiasm with which this proposal is being assumed that rather than change the view that the new marketing has the new market it aims to change the approach itself. This is; overcome the marketing concept of company / product / consumer / person into a new dimension person / person.

Construction and development personal branding It has a lot to do with this new scenario. Personal brands with values ​​strengthen social and economic relations.

This implies that people become aware of their brand value, not as a product or client. The difference goes far beyond the lexical. The difference is the emotional authenticity.

I can make a product and provide it with emotions. It's really easy, that's what advertising. It is an inanimate, unable to communicate Leg. Arguments and advertisers communicate by him or brand.

But when we talk about people talking about particularities, life experiences, sensory and emotional. It is pure reality.

People build their brand from values, skills and differences. And a promise of value based on trust. Trust is something of an accepted hypothesis on the future behavior of the other.

What role does trust in human marketing?

The role of trust in human marketing is bidirectional. It is home generator but also receptor.

The first creates a system of interactions where my brand, my values, my skills and my differential arguments act creating an environment of respect and cordiality to govern the personal and professional relationships.

The second confidence returns received and acts as catalyst relations.

This relationship marketing, between people and values, human marketing, Confidence needs to be viable and practiced.

It generates credibility to convey your value promise. It generates confidence to predict satisfaction. Satisfaction used to amplify and extend its model.

We can say that with confidence, it is possible to assume a certain degree of regularity andpredictibilidad in social actions, simplifying the functioning of society. And that's saying something.

Leaving aside the functionalism of this proposal we can say like other authors that trust is the basis of all institutions, and also acts as contrast power, forcing him to conform to our own expectations.

Loss of confidence usually comes by emotional exhaustion. This occurs when our value promise has not met expectations in shape or expected time. And you know how hard it is to recover.

Do you believe in the power of trust? Do you believe in the Human Marketing?

Came the day: Presented today SOYMIMARCA, a generator of personal brands

We are announcing that we were coming from this blog, from Twitter, Linkedin, Facebook… has arrived.

Today is presented soymimarca, an ambitious project that aims to become a benchmark in operational creation of personal brands.

The project, promovido by Jordi Collell and William Bone, who Recolons escribe-, It is aimed at both businesses and individuals, and among its differential tools we are combining coaching with other tools of personal brand visibility.

Deis is best to look at the web, www.soymimarca.com, but here we insert your welcome video.