The philosophy of turning the quest for chollos into a smart attitude extends among consumers – White brands and low-cost consumption reach the services sector

Reproduzco el artículoYo no soy tontode Lluís Pellicer aparecido en El País el 11 November 2008 La ganga de toda la vida hecha negocio. Vuelos low cost, ropa low cost, abogados low cost¡Incluso masajes! Toda una industria abocada al concepto low cost se consolida en España. El precio de losRead more

lateral thinking

Low Cost, A new form of lateral thinking?. The talk about low cost and TVLowCost at ESADE

The Past 13 And 15 May took place in Madrid and Barcelona respectively the low cost monographs under the title “The low cost business model and the main strategic options of competitors”. The conference was addressed to ESADE alumni, and the truth is that both sessions were a success both … Read more