show yourself as you are / guillemrecolons.com

Show yourself as you are in person, paper and online

Just as you are

If you do not show as you will be hard that you can hold a strong personal brand, coherent and attractive. Yes, I know: Today costs a lot distinguish themselves in a competitive market. The online media are available to all. Many people believe that fill with masters and postgraduate courses will guarantee the best work. It is not like this.

To impress investors or companies you should do with your authentic self, and no matter in what format, In an interview (in person) in a business plan o CV (paper) or Internet (online).

Today, hold the line does not go Nutrition, Consistency will

Consistency is key: You can not display a YO other in a cafe, on Twitter or on that paper that some are determined to keep asking called CV. If you want to adopt a different role to professional, you can do it, no problem. I think that our actions and our values ​​speak more of us than the pompous titles that put us on Linkedin or in a CV.

Your life matters, Your brand matters

Your brand is your reputation, your card. It's what you leave in the minds of others and the experience you provide them. Is to explain your why, you how and you what.

Transferring the powers your brand value proposition and experience to those people with whom you interact and can open the door to a world of opportunities. Denying your personality, your brand DNA, your main message is not to show you as you are, It is teaching a mask you, a profile Matrix.

We are made of triumphs and failures, That is our strength

I was shocked film The arrival (The arribal), a recent jewel required viewing. I will not explain what will not break the magic, but I was struck by a powerful question: If you could, Did you change anything in your previous life?

The answer lies in film, but I insist once again on the idea that we are made of successes and failures. What makes us strong is not one or the other, but each other. Do not sell the idea that you have grown up in a flower bed because I do not believe I will. But you'll also be unhelpful. Proudly displays your scars, Project yourself as you are. I person, on paper or online. Have a great week.

Mask image by Shutterstock.com

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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7 replies
  1. Mario Meneses
    Mario Meneses says:

    Very good reflection, I'm clear that creating a personal brand can be with a few, your work, your friends, your classmates at a university, in social networks. But the most important thing you mention, It is make yourself known to a wider audience, lose the fear of a radio or television interview, conference or be a speaker of an association, is experience you will build and display to meet further, and therefore to trace your effort to help others. We not only convey an idea, but people change.
    We lose fear and arrive transformation opportunities.
    Greetings friend Guillem

    Reply
  2. Manuel
    Manuel says:

    Thank you for your article Guillem. I have always defended this view of life. there is a lot of personal values. I would like to know your opinion about what happens when your personal brand is based on a position that ensures your success and does not correspond with your personal positioning?. People expect certain things from you (both positive and negative) and it does not correspond as you really are, but… You're not unhappy with that position. Thank you for your reply and congratulations on your article.

    Reply

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