#TheBrandBoat is a product of Steve Jobs' philosophy of life that surose with the famous phrase "Stay hungry, stay foolish" in his speech at Stanford.
And the idea of putting it into practice (you know, from the saying to the fact), of Eva Collado. The idea to grow madness, of Laura Chica. Anyway, in my role as advertising, I put the branding stuff. And there it is.
If you have little time, I'll sum it up in a minute.
The first question about #TheBrandBoat: and why not?
I've always liked the challenge of a what so why not? about curiosity or doubt of what?
And why not? helps you break down barriers, Brakes, prejudices... on a boat? In November? isn't it cold? and working? and on holiday?
Why not. From 3 to 6 November. A date that is a clear advantage for the price. Low season in our Mediterranean for a leading luxury cruise company like MSC. Right after a bridge 1 November, a small extension.
Cold? The average temperature in Barcelona and Genoa at the beginning of November is a maximum of 18o and minimums of 12o. Soft, not very cold. Agitated, but not removed.
Working and on vacation. Well, rather, training in your personal development while enjoying a vacation cruise. Travacaciones, calls it Pedro Rojas.
The workshop #TheBrandBoat
I think the advantage of a workshop away from the worldly noise is obvious. You're relaxing, you better absorb knowledge, you concentrate better.
The workshop is a tour of the Personal Branding' Iceberg, the three pillars of the personal branding process (known as Personal Branding): self-knowledge, and visibility strategy. Each part has a trainer who leads the section, And so we have:
Know-You with Laura Chica. Approx. 5 hours
Who better than a psychologist and coach for help you connect with you, to identify which brand you project to others (and on Google) and define a SWOT personal.
Here we work the basics of the brand, the starting point, yes, Who am I? and Where am I? Without this information it is frankly difficult to "pass screen" and jump to the next stage of the tour, it's like the foundations of a building: you don't see but without them everything falls down.
Develop-You with Guillem Recolons. Approx. 5 hours
The second part of the workshop delves into personal strategy. In defining the purpose, yes, objective. In working what makes us unique and valuable: the value proposition.
And very important, working the business model personal, to analyze its compatibility with the corporate business model. And how not, to define the messages. Here we work to answer the question where do I want to get?
Market-You with Eva Collado. Approx. 5 hours
And the third question is twofold how can I get? and Am I coming? This section of visibility and KPI's measurement is run by Eva Collado. And here everything is based on the premise that without communicating there is no possibility of being found, valued and chosen.
Eva dominates like few digital environment, so this part is perfect for those who need to improve their presence, essence and networking in social networks. And also for those who want to measure their effectiveness.
The Virtuous MSC
It's one of MSC's star ships.. And best of all, tell us that we will debut the ship on 3 November coinciding with the first edition of #TheBrandBoat. The truth is that these kinds of cruises have it all. They're real hotels crossing the sea.
I am struck by the finishes of the cabins, Facilities, the idea that it acts Cirque du Soleil. The fact that the price includes everything, full board, Drinks, Sure, Rates, and what makes this event exclusive: 15 hours of training.
The cruise departs from the port and Barcelona and makes stopovers in Marseille and Genoa, Mediterranean essence.
Prices, Reservations, questions
All the information you can find on the web #TheBrandBoat. Reservations are accepted until mid-March 2020, are the conditions of the special price offer of MSC Cruises. You'll see there are three price options depending on the type of cabin.
And something important: reservations must be formalized at the latest 15 of March 2020. Cheer up! We will wait for you!
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