Tinderización on Linkedin, no entry barriers
The phenomenon of “TINDERización” Linkedin is because social networks in general no barriers to entry. And in professional as Linkedin, maybe they should be somewhat cautious in accepting profiles, is exactly the same. Anyone can enter a profile is not required to put a real name, a photography. they can invent the sector, The charge…
Long ago wrote an article about the peculiar fact that Linkedin everyone is CEO
, a complaint about the way in which a person calls himself CEO taxi driver or even have a company with two friends. And the worst, CEO should not be a title Linkedin, because it does not imply a value proposition.
For the same phenomenon CEOización It has moved to TINDERización, that is, trol profiles using a professional network like a dating site.
AMD's case is not unique, unfortunately
Recently, AMD placed a post on Linkedin reproduces a conversation in the area of private messages that could have occurred either in Messenger, in Whatsapp or Tinder. A subject is presented and when asked what can I do for you? the guy has another speech “go for a drink”.
The Microsoft influence… Positive?
The changes that are taking place in this social network since it was acquired by Microsoft are somewhat incomprehensible if we think that Linkedin is a strictly professional network:
- They have virtually eliminated all the benefits of Premium profiles,
- They have “I ningunizado” discussion groups, forums in which it was possible to acquire knowledge, share content and generate valuable contacts. Now we can not even know which group each member belongs.
- And to continue with the absurdities should be read expert Peter Vincent in his latest article Linkedin: What we have lost after changes 2017.
The question one might ask is exactly what Microsoft is doing with Linkedin? What is your roadmap? Is it a yellow network Linkedin? A place paid for lies?
The truth is that a while now, publications Linkedin groups or company profiles are leaving to have engagement, which it seems to favor a scenario of chaos, as the publications that work best are personal, but without a chronological timeline that order or sort by sector.
AMD's case is not unique nor the last. I think, and that no one offends, many job counselors are forcing long-term unemployed with no communication skills or knowledge of digital protocols to a profile on Linkedin be created because from there they will find work. Book error. Social networks are not for everyone
, and even less professional.
The opportunity for bebee
While this occurs tinderización and CEOización, competitors are emerging as baby
, very little time, but offering high quality content, taking advantage of the space left by exterminating Linkedin (not literally) their groups.