The phenomenon of “Tinderization” Linkedin joins that of the “CEOization”

Tinderization on Linkedin, no barriers to entry

The phenomenon of “TINDERization” Linkedin is because on social media in general there are no barriers to entry. And in professionals like Linkedin, that maybe they should be somewhat careful in accepting profiles, it's exactly the same thing. Anyone can log in with a profile where it is not mandatory to put a real name, a photograph. where you can invent the sector, the charge…

He was writing a long time ago about the peculiar fact that in Linkedin everyone is CEO, a complaint about the lightness in which a person is self-titled CEO even if they are a taxi driver or have a company with two friends. And the worst, CEO shouldn't be a Linkedin title, because it's not a value proposition.
For the same phenomenon of CEOization has moved to the TINDERization, I mean, troll profiles that use a professional network as if it were a dating place.


AMD's case is not unique, Unfortunately

Recently, a post placed by AMD on Linkedin plays a conversation in the private message area that could well have occurred in Messenger, Whatsapp or TInder. A guy shows up and when he asks, what can I do for you.? the guy doesn't have another speech that “go for a drink”.


The Microsoft Influence… positive?

The changes that have been taking place on this social network since it was acquired by Microsoft are somewhat incomprehensible if we think Linkedin is a strictly professional network:
  • They've eliminated virtually all the advantages of Premium profiles,
  • Have “ununified” discussion groups, forums where it was possible to acquire knowledge, share content and generate value contacts. Now we can not even know which group each member belongs.
  • And to continue with the waste you would have to read to the expert Pedro de Vicente in his last article Linkedin: What we've lost after the changes in 2017.
The question that could be asked is what exactly is Microsoft doing with Linkedin? What's your roadmap? Will Linkedin be a yellow net? A place paid for lying?
The truth is that from a while to this part, posts in Linkedin groups or company profiles are no longer having engagement, what seems to favor a scenario of chaos, because the publications that work best are personal, but without a chronological timeline that sorts or ranks them by sector.
AMD's case is not unique and will not be the last. fodder, and don't be offended by anyone, that many job counselors are forcing long-term unemployed without communication skills or knowledge of digital protocols to create a Profile on Linkedin because from there they will find work. Book error. Social media isn't for everyone, let alone the professionals.


The opportunity to beBee

While this tinderization and CEOization occurs, competitors are popping up as BeBee, very small at the moment, but offering high quality content, taking advantage of the space left by Linkedin by exterminating (not literally) their groups.
You can find these reflections and also those of Eva Collado, Andrés Pérez Ortega, Fernanda Brunsizian (Linkedin) and mine in an article Tino Fernandez (Expansion Diary) Entitled Can a professional network degenerate into a network to link?
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6 thoughts on "The phenomenon of “Tinderization” Linkedin joins that of the “CEOization””

  1. Good morning, Guillem.
    True!. I, literally alucino with both CEO and both coach….. It's impossible, and I don't get the bills. It is quite possible that it will be the case with these recommendations to become labour-converted, and it's a gross mistake.
    Anyway, as always, verbalizing what I sometimes think. So I'm not going to be too wrong..
    I didn't know about AMD., but it keeps amazing me.
    As for beBee, I also have an account there, Oh, well, rolls favorably.
    A greeting and thank you for your reflections aloud.

  2. Hello Guillem, thank you for so successful analysis. I think LinkedIn's changes in the 2017 don't go on the line that many of us are used to.
    I hope the right decisions are made and the course is re-headed.

  3. I think without data that the author presents this just happens has been a column of opinion, with assumptions and fantasies

    • Hello Willypbm. I don't have a habit of responding to trolls who hide his name and put a fake email. But in this case I will.: in the first edition of this post, instead of acronyms, I used the full name of the person who was harassed on Linkedin. I also put a copy of his feed, where in more than 400 comments there were hundreds of women who claimed to have suffered similar harassment.

      The author he wrote to me politely to leave it in acronyms and remove the link, basically to preserve their intimacy. I did it like that, as it should be.

      Don't take this the wrong way, but besides troll I deduce you're a man, and those undesirables that tolerate harassment of women. I hope I don't see you anymore for my digital home.


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