Why everybody lies?

todo el mundo miente

I still tremble legs incredible book review Everybody lies of Seth Stephens-Davidowitz (Harper Collins) published in the journal Yorokobu by Marcus Hurst under the title “Google: The great confessional of humanity”. I recommend reading, begins the article and then if you dare, go by the book.

Stephens-Davidowitz has preferred to rely on the big data from Google and choose the data. And compare them with what people declare. Y, of course, discover that lie more than talk.

The demoscopy is low hours

If lies were applied before the size of things (fishing, sex, Titles, achievements), it seems that now apply to what is more related to our values ​​and beliefs: we lie in what we are going to vote, We lie with the likes of social networking, And the worst: We lie to ourselves.

Sociologists seek new ways to measure through research and public opinion research. We lie too, and any prediction is not based on real data is very far from reality.

The big data discover our miseries and portrays the human condition.

  • The reality contrasted with manufacturers and with big data: Annual sales of condoms in the US are 600 million units.
  • American women report having sex 55 times a year, which would mean sales of 1.100 million condoms. The difference is 500 million units.
  • American heterosexual men declare equivalent to 1.600 million units sold per year. The gap is 1.000 millions.

In this example, the question is, Who should heed manufacturers? Do your own research? No longer. Because we lie. That is the big data, the analysis of historical sales data…

everybody lies Seth Stephens-Davidowitz

The cost of authenticity

I not long ago referred to this point in the post Is it only projected the best of our personal brand?

The opposite of lying, trends, It is to be a real person. Cast, but recommended, it's harder than it looks and has its costs. How many people who have been laid off from a company and have recognized and published you know? How many students who have left the first course in college you know? And how many have confessed? How do you know that few employers have closed their business before their 7 years old ? and how many of them explain? And how many are attributed responsibility?

Internet is the great dustbin mirror what we actually do and

Interestingly we are not able to tell the truth to an interviewer or an employer or an insurance. But left enough traces on the network so that everyone can see that we lied.

We have made the internet a showcase of what we want to be, but not always what we are. I had a gym teacher always repeated “the truth will save”, but instead we are applying another principle “our truth will prevail”. And it is not like that. The footprints we leave are as powerful as those that do not stop, and more often show our desired that our real self.

How then act?

I know a recipe. In the end the question is simple: If you have to make a long journey with someone who impresses you, that's the moment of truth. People who believed friends were unmasked in these experiences. Do not let the appearance imposed. Let us see how we, the reward is usually good.

True, the public opinion research professionals urgently advise them to agree with Google. Today it is more reliable to see the impact of a radio or TV on social media than in media studies.

vector image by Shutterstock.com

Guillem Recolons

Guillem Recolons

Personal Branding Strategist

Convinced that everything leaves a mark, I help humanize companies and help professionals to project their brand to achieve its objectives.

Partner Soymimarca, specializing in personal branding, AdQualis Consultants consultant and trainer in Ponte in Value.

As lecturer, I am Professor of Graduate Personal Branding (URL / Blanquerna) Graduate and Social Media of UPF. Advertising man, Humanities student (Convention). Committed volunteer in the foundation La Salut Alta.

Many experiences have left me mark, including Time / BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

3 replies
  1. Fuertes Carlos Santaeulalia
    Fuertes Carlos Santaeulalia says:

    ? Let us see how we, the reward is usually good! ️ ??
    Another excellent contribution Guillem.
    Thank you and good summer Guillen


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