The train is back at the center of our lives. This is Renfe's new story, turned into an advertisement, which has been on the air for a few days.
Renfe manages to turn his long, stale story around to turn it into something positive. Many brands do not dare to use this resource for fear of being “carcasses” or for fear of not interesting new generations. Serious mistake. The new generations will be new, but not idiots, and they know how to give the VALUE of the Experience as long as communication is emotional and intelligent.
My congratulations to the agency responsible for the announcement, Ms. Rushmore, to the production company responsible for filming, Thesaurus And, especially, advertiser for betting on this route.
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