Your father was a fireman and mine was a machinist.

The train is back at the center of our lives. This is Renfe's new story, turned into an advertisement, which has been on the air for a few days.

Renfe manages to turn his long, stale story around to turn it into something positive. Many brands do not dare to use this resource for fear of being “carcasses” or for fear of not interesting new generations. Serious mistake. The new generations will be new, but not idiots, and they know how to give the VALUE of the Experience as long as communication is emotional and intelligent.

My congratulations to the agency responsible for the announcement, Ms. Rushmore, to the production company responsible for filming, Thesaurus And, especially, advertiser for betting on this route.

 

https://www.youtube.com/watch?v-KbTYYap9h2o&hl-en_US&fs-1&

Suscríbete al blog

In addition to receiving the news in your email every month, get the mini-ebook for free:
10 questions to discover your purpose, by Guillem Recolons, that collects the experience of 15 years helping to identify the purpose of many people

10 questions to discover your purpose

Leave a Comment

  I agree with the privacy policy

Basic information on data protection

Responsible » Guillem Recolons Argenter

Purpose » Management of doubts and customer services

Legitimation » Consent of the interested party

Rights » You have the right to access, rectify and delete data, as well as other rights, as explained in the additional information

Additional information » You can consult additional and detailed information on Personal Data Protection on my website guillemrecolons.com