The train is back in the center of our lives. This is the new story of Renfe, become commercial, which it is already on the air a few days ago.
Renfe is able to give a return to its long and stale story to turn into something positive. Many brands do not dare to use this resource for fear of being “carcas” or fear of no interest to new generations. serious mistake. The new generations will be new, but not idiots, and they know the value of the grant experience provided that the communication is emotional and intelligent.
My congratulations to the agency responsible for the ad, Mrs. Rushmore, the producer responsible for filming, Tesauro and, above all, poster for betting on this route.