Your father was a stoker and mine engineer

The train is back in the center of our lives. This is the new story of Renfe, become commercial, which it is already on the air a few days ago.

Renfe is able to give a return to its long and stale story to turn into something positive. Many brands do not dare to use this resource for fear of being “carcas” or fear of no interest to new generations. serious mistake. The new generations will be new, but not idiots, and they know the value of the grant experience provided that the communication is emotional and intelligent.

My congratulations to the agency responsible for the ad, Mrs. Rushmore, the producer responsible for filming, Tesauro and, above all, poster for betting on this route.

 

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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