Your social networks are yours

Your social networks are yours, they belong to your personal brand



Your social networks are yours. You'll think "this guy has gone crazy, whose are they going to be?”

The truth is that from time to time I observe how many people believe that their personal networks belong to the organization for which they work. And it is not like that. Not at all.

Your social networks are yours. Or rather, they are personal

Well, they are not exactly yours. They belong to Zuckerberg (Facebook, Whatsapp, Instagram is). They belong to Bill Gates / Microsoft (Linkedin). They belong to Jack Dorsey (Twitter). They belong to those of Google (YouTube)… So to be honest, your social networks are personal, even if they're not strictly yours.

Let's say their owners rent their space in exchange for something valuable: your data, your content and the analysis of your behavior (engagement).

If your social networks are personal, they are your treasure

To paraphrase Gollum, my personal social network "is my treasure". And that's why it is important to maintain that privacy from the moment to open your profile until you close it. To this end, think about taking the following precautions:

The contact mail for each social network should be personal

A classic mistake is to create a social network from a company email. Why not, we all have fallen into that trap sometime.

We're in business on a provisional basis. The same applies to collaborative projects. Work for life is over. Perhaps there is an exception for civil servants, little more. Now it's easy to get fired in American film format: You are fired, pack your things and go. Maybe it's you who's saying goodbye.

Since I went from branding to personal branding, a little more than 12 years old , I have negotiated with social networks the elimination of 200 profiles. These are profiles of professionals who had only put their former company's contact email address. So you know, use your Gmail, Hotmail or the email of your personal domain.

In your profile picture you should appear, without logos

... And if you show up with a logo, just do it with yours. In your profile picture is better to show your best, your best. And if it is possible that you are the one who hires the photographer, better; this way, f you leave the company you will be able to continue using the image without problems.

Profile picture bad example social networks

Example of what is not interesting to do

Of course, if you feel the colours, you are a true employee advocate and want to show off your company, there are ways to do it. For example, use the image that many networks leave us as background (Linkedin, Facebook, Twitter, YouTube…). Here are two examples:

Good example social networking profile

Good example of how to treat profile picture and background


YouTube application profile

Another example, now applied to YouTube

The Linkedin title and summary are yours 100%

Another subject: Your company can train you on how to improve your personal brand and how to be the best brand ambassador. But they can not “dictate” by the professional title or the summary from your Linkedin profile. That belongs to you. You are under no obligation to include your company's name in your title; I can recommend that you do so if you think it adds value, but the decision is yours alone. The extract or summary is yours, and there you have the opportunity to show your value proposition and your core values.

On the other hand, I can agree that the company information you provide is aligned with those responsible for HR and Marketing. It is a question of giving consensual information. As a description of your job, If you do not lie, the company should not impact it too much.

The other issue: Are your contents yours??

Big question. We can already see that “your social networks are yours” is a half-truth. And the contents? In theory, the content you share on the networks are yours. The problem is that networks "require" have certain permissions on these files. Requirements means that if you don't accept them, you can't create the profile. .

These permissions enable networks to (literally) "host, use, to distribute, modify, maintain, reproduce, publicly display or communicate and translate your content". In other words, when you upload a picture or video or text to a social network, they can share it at will without asking permission. This means, in practice, to state categorically that your content on social networks is not just yours.

If you close your account, you theoretically you revoke permission. But of course, If someone has shared it, you have a problem. that a lot of your content will wander through digital space for centuries to come... until the social network closes down.

In summary

You see, your social networks are yours. They belong to Personal Branding. But only from the perspective of your personal control. They don't belong to your company. They belong to each platform, who impose their rules, to the point of being able to use your content as they please.

Having control of your content can be considered a utopia. The closest thing to that control is to have your own blog, your true digital home. Are you ready?


Cover image by pathdoc on

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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Basic information on data protection

Head "William Recolons Argenter

Purpose »Management doubts and customer services

Legitimization "interested Consent

Rights "You have the right to access, correct and delete data, and other rights, as explained in the additional information

Additional information »You can see additional and detailed information on Personal Data Protection on my website