Your social networks are yours. You'll think "this one's gone crazy, Whose are they going to be?"
The truth is that from a while to this part I'm seeing how many people think their personal networks belong to the organization they work for. And it's not like that.. Not at all.
- Your social networks are yours. Or rather, are personal
- If your social networks are personal, are your treasure
- The other issue: Are your content yours?
- In short
Well, exactly yours are not. They are from Zuckerberg (Facebook, Whatsapp, Instagram). They are from Bill Gates / Microsoft (Linkedin). They are from Jack Dorsey (Twitter). They are one of the Guys of the Google (Youtube)… So to be honest, your social media is personal, even if they're not strictly yours.
Let's say its owners rent you their space in exchange for something very valuable: your data, your content and the analysis of your behavior (engagement).
Paraphrasing Gollum, my personal social network "is my treasure". And that's why it's important to keep that privacy from the time you create it until you close it. To do this, think about taking the following precautions:
The contact email for each network must be personal
A classic mistake is to create a social network from a company email. Yes, we'll all have fallen into that trap once.
We're in companies on an interim basis. The same goes for collaborative projects. Lifelong work hasn't existed in a long time. Perhaps there is some exception left with public officials, little else. It's easy to get fired American film format: he's fired, pick up your things and go. Maybe you're the one who says goodbye..
Since I went from Branding To personal branding, does a little more than 12 Years, I will have negotiated with social media the elimination of 200 Profiles. These are profiles of professionals who had only put as contact email that of their former company. So you know, use your gmail, hotmail or the email of your personal domain.
In your profile picture you should appear, no logos
... And if you show up with a logo, make it yours. Your profile picture is best to just show you, with your best self. And if it's possible that you're the one who hires the photographer, Best; Like this, if you leave the company you can continue to use the image without problems.
Of course, if you feel the T-shirt, you're a real employee advocate and you want to show off your company, there are ways to do it. For example, use the image that many networks leave us as a background (Linkedin, Facebook, Twitter, Youtube...). Here are two examples:
The holder and excerpt from Linkedin are yours 100%
Another topic: Your company can train you on how to improve your personal brand and how to be the best brand ambassador. But you can't “dictate you” the professional headline or your Profile Statement on Linkedin. That belongs to you.. You have no obligation to include your company name in your owner; I can recommend that you do it if you think it brings value, but the decision is only yours. The excerpt or summary is yours, and there you have the opportunity to show your value proposition and your values.
Instead, I can agree that the company information you want is aligned with HR managers. HH and Marketing. It's about giving consensual information. As for job description, if you don't lie, the company shouldn't have too much influence on that.
The other issue: Are your content yours?
Big issue. We see that “your social media is yours” it's a half-truth. And the contents? In theory, the content you share on the networks is yours. The problem is that networks "require" certain permissions on those content. Requirements means that if you don't accept them, you can't create the profile.
These permissions enable networks to (Literally) "Lovely stay", Use, Distribute, Modify, Keep, Play, publicly display or communicate and translate your content". In other words, when you upload an image or video or text to a social network, they can share it as they please without asking permission. That equates, in practice, to state outright that your social media content isn't just yours.
If you close your account, you theoretically revoke the permit. But of course, if someone has shared it, there it is. that a lot of your content will wander through digital space for centuries to come... until the social network closes down.
You see., your social media is yours. They are part of your personal brand. But only from the perspective of your personal control. They're not your company's.. They own each platform, who impose their rules, to the point where you can use your content as pleased.
Having control of your content can be considered a utopia. The closest thing to that control is to have your own blog, your real digital home. Do you dare?
Cover image by pathdoc on Shutterstock.com
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.