Have you discovered your superpowers? TEDxLleida with William Recolons

And you? Have you already found your superpowers? #TEDxLleida16

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Superpowers? What is this about?

The 30 September I get a call from someone with superpowers. Ricard Pons, good friend and personal brander, and other non-minor roles. We often talk occasionally, and us when you can. I proposed for a TEDx rapporteur. I dont believe it. Because I? ¡Oysters! It seems to be serious! Shortly after I talk to of Pau Samo, his great colleague, good friend and coordinator TEDxLleida. Paul confirms.

Damn it! The plot thickens. I propose the date is not going well. consultation with Eva and Fran, those responsible for the commitment he had acquired for 11 November, scheduled for TED. Salvados! The other commitment is flexible on dates. The 12 October is already announced my participation in the web of TEDxLleida. Less than a month. There is no turning back. Or if. Timely flu. Isn't it?. I throw. With two. Further, prepare it can be fun. I'm going there. go… And what I mean? I say that the audience is very wide, unspecialized. Come on, that the public could be my mother. A challenge.

looking topic

Talk about personal branding as if at a congress will not work. But I will have seen hundreds of TED talks over my life. And there is a pattern. There is always an inspiring idea. There is almost always a personal story related to that idea. I look inside my. Why I'm here? Do I have a vision? Yes! Is that! I help to draw futures. That is my vision for many years. And now the question: What led me to define that vision? Clear! Working with people. I went to work for “big” brands and businesses work “little” brands. And no color. From big to small. Small are human, they are persons, real, you durable, authentic. In fact, small would not exist without large. This gets pretty. But I need something more. What makes us different businesses and individuals? Here! I have it. And begins “V”. Values ​​are.

Small Data: the power of people

Small Data: the power of people. Genial. I have already title. Surely I'm not the first person who comes up with it from “Small Data”. Indeed. I look at Google. Ricard looks in Google. share links. But there is nothing to fear. My approach is different, speaking of humanizing, to provide corporate brands and businesses soul. And that comes only with the power of people. People and their superpowers. Without being aware, people have something, a driver, that makes us superheroes… What will? Values ​​are.

Superheroes no longer spend layer

Isn't it?. This idea of ​​a guy who flies or climbs and carries layer we leave for film and comics. In real life superheroes do not wear layer. And often we do not know they are. The world is full of people who have overcome obstacles unthinkable. ordinary people. They live in your ladder. Among friends. Among your relatives, your colleagues, your customers… They live within you. They are more like Woody Allen than Arnold Schwarzenegger. And so, What has allowed them to lift your head and pull forward? Values ​​are.

Companies do not yet know the extent of that driver in people

It is very green. Few companies have understood the power of his people beyond their basic skills. Still, in the SXXI, call “employees” their staff. RAE. Employee = Used, used, Spent. So we are not going anywhere. Where is our humanity? But back to the heart of the matter. Companies have people, and those people have super powers. I know. You think I'm like a goat. And you're not going bad at all.

You are seconds away from knowing what the hell are the superpowers. And how they can help companies to multiply their strength connection with its markets. I leave you with the video Small Data: The power of people. It contains a small personal story. I am very sure that when you're finished to see your own back grope in search of a layer. Look no, your values.

Happy week!

 

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

I collaborate with Ponte en Valor, Brandergizers, Soymimarca, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, I participate in the Graduate Social Media of UPF, ISDI, EMBA IESE, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Visita mi Website
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17 replies
  1. Antonio
    Antonio says:

    Fantastic presentation Guillem, Congratulations. At the height of the best TED, There's no doubt. You talk about something interesting, I discovered mulling over the issue as an entrepreneur and I have seen ever (although rarely). I am 100% I agree with you that the power is in the people, and companies that understand and apply it reached a solidity that can not easily be achieved by other means.
    Thanks for sharing, a greeting

    Reply
    • Guillem Recolons
      Guillem Recolons says:

      Antonio, You left me petrified with your comment (positive, of course). I am happy-much- we have come to similar conclusions about the extraordinary power of people in the dynamics of communication and business development. There is much to be done, but that we are. Heartfelt thanks for this feedback makes me happy week. a greeting!

      Reply
  2. Joan Vergara
    Joan Vergara says:

    Magnificent talk!

    Besides being a powerful communication model, the content is very valuable.

    Too bad it costs so much to this message cale in the business world, although the outreach effort of great professionals, as in this case, I guess it's a matter of time.

    Congratulations, and thanks for letting us get.

    A greeting!

    Reply
    • Guillem Recolons
      Guillem Recolons says:

      a place, Joan! Of course, fight the limiting belief of many managers in that people working in an organization (employees, that word so much rejection) They should be limited to their competences “hard” its going to change. Slowly but will cambuar. Perhaps for that we need new leadership to take on new responsibilities millennial spirit in human capital management (closely linked to personal branding). Thank you for your attention, Joan and write!

      Reply
  3. Mercedes Mestre
    Mercedes Mestre says:

    I did not know you could speak aloud superpowered, I found them and I was ashamed comment,. Also I lost again, it's hard to stay awake on the road of life, getting caught is there, it is easier, comfortable, others are to blame, regrets,…. I loved that express and say it out loud, I would have to do the same. Thank you,.

    Reply

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