One of the pitches that caught my attention in recent years has been TVLowCost. An initiative of the French advertising John Paul Tréguer that after three years is paying off. The secret? Bringing the possibility of using television advertisers EVERYONE, no matter its size. The magic formula is based on the use of a “package” which brings creativity, strategy, coordination, filming, campaign on television and, of course, investigation, both qualitative and quantitative. The package has a very attractive price: in France for € 250,000 100 national spots, in the UK £ 200,000, in Spain 200,000 €, and what's best is that it does not involve a long-term contract with the advertiser.
Such was my admiration for the new product that I decided to partner with Jean-Paul and Eric Legras and Linda Reichard to create TVLowCost Spain. The truth is that the adventure has just begun and that Spain is not France, but I trust to have only part of the success that is taking France: three years have rolled 300 spots para 80 different customers.
Attached is an example of our French cologas spot for Espace Killy.
[youtube=https://www.youtube.com/watch?v = FR0_cVXH0Ps&hl = en]