Communication in the luxurious surroundings: Not all that glitters is gold
Some will think it's a matter of budget. What if, it is, but tasteful, that of Cartier. The announcement of Loewe is not exactly “low cost”.
Cartier It is true to a position, and takes it to the end. For Loewe is an easy resource and abuse of so-called “influencers”. Where appropriate, children of influencers.
Did he need Loewe reach a mass audience, breaking the codes of luxury communication environments?