Fran's case is special
Fran does not comment on their posts in networks, but throwing powerful questions and isolated known to have better echo in the social network on your blog. Check out this image on the left.
Knowing ask questions that generate reflection, doubt or rejection is an art available to few. And Fran is one of them.
What if a post of a blog was just a question, without further ado?
That emerged in our conversation, and in front of a restaurant fideuá. Fran reminded me that the posts of Seth Godin They are short and generate interest and interaction (engagement, OK?) unusual. The question is whether that's by brevity or authorship. Or both.
When you write a post on a blog like WordPress, it seems that if you have not triunfarás 1.000 words, If not repeat 18 Sometimes the keyword, if you put 5 images, If you do not put 16 subtítulos, if not properly tag images. Or if you do not put an infographic, a podcast or video from YouTube repeating the same thing you've written. We are too slaves of Google. I understand the operation of SEO, but not to the point that makes us change what we are. If Google searches naturalness, It should allow ourselves to be natural. In social networks we do not carry corset SEO, We say what we feel without established formats. No rules.
I think if blogs like Tumblr succeed is because they ignore pressure from Google and more natural shows, fresh. An image is a post. A phrase is a post. Although Google does not create it.
So is, a powerful insight does not require 800 words. Why the post of Fran work well, because you should not move you to read the rest of the content. That happens in Facebook, but also on Twitter (with limitations), on Instagram, Linkedin…
A conclusion that coffee with Fran we can come to is that we need to read or hear things that we directly revuelvan mind.
But ... what the hell is an insight?
Of the possible definitions, which best fits what I mean by insight is that of the cracks of 40 fever:
An insight is a key, the key that allows us to find the solution to a problem, One Way, a fact that suggests how to solve any equation however complex. But eye, because the insight is not the solution, It is simply the point that leads to the path of that solution