an invisible personal brand

Getting an invisible personal brand

Getting an invisible personal brand
5 (100%) 11 votes

I know. Getting an "an invisible personal brand"Is an oxymoron, a contradiction. Our personal brand exists because there are others, and if it is invisible it doesn't leave personal brand.

For once, let's go to the heart of the matter. You don't want anyone to find you, neither in a phone book, or in lists of alumni college or Internet. You will leave brand in a closed inner circle, but for purposes outside the circle, you want an invisible personal brand, undiscoverable, non-existent at all.

Is it possible to get an invisible personal brand?

It's hard, but not impossible. I know, although I do not share, your motivations. Perhaps you are not what is known as a "social being”. Perhaps you have a criminal past and you do not want to be found. Maybe you're a "big shot" and you prefer to remain anonymous. And I do not rule out that, simply, you're very jealous person of your privacy and does not want a trace.

Before the Internet was somewhat easier now to get an invisible personal brand. Now the plot thickens, since even the most passive Internet users can make a mistake and give your data to malicious sites regarding privacy.

There are two scenarios to leave no trace, for simplicity we will call it the easy and difficult stage.

Easy scenario. Today there is no trace of you on the Internet

If your personal brand digital is nonexistent today, the first, congratulations. Is not easy. You belog to the 0,1% living beings "connected" undetectable. You had to overcome many pitfalls, or rather, e-traps.

To ensure that this continues, I give the infallible key: Become anchorite. What you read. Forget the smartphone, the wifi, returns to the role, recover old Olivetti. Go away, lonely, a chapel or a monastery of monks / nuns who have taken a vow of silence. Get changed the name, ideally with surname García or Rodríguez.

Of course, forget family and friends, coworkers, collegues of studies. Your upcoming events of networking of will be with spiders, birds, butterflies, a serpent, and plants, a lot of plants.

The difficult scenario. There yours trace on Internet, and you would like to remove it

Here the plot thickens. But do not despair. There are solutions, although you are in the 99,9% of people (in the OECD) which has left digital trail.

You have your own motivations, and certainly they are justified. Leaving a personal brand is something natural, it means what you say and, above all, what you do, has consequences for others. The problem often is in the lack of control of the digital world. Internet is full of trolls with bad intentions that, in real life, pretend to be good fellows.

Thus, let me give you some clues to clear trail and avoid leaving it.

Key 1. Join the Robinson list

Have you heard about it? I think only exists in Spain, for the moment. It is a service that prevents companies send you spam. Is free, easy to manage. You can avoid calls, mails ... from companies that have not authorized to do so. Here's the link to the Robinson List.

Key 2. Remove all your social networks, websites and other environments that are within your reach

If you want to disappear, obviously you'll need to start by removing things. This is the easy part. The problem is that sometimes we create network profiles for years and do not remember neither the mail with which we joint. In this case, send an email to customer service (notice, It's not easy) and you explain the case. Eventually they will understand you and delete the account.

Where is the problem? Well, you can delete your Twitter account -for example-, but the retweets that have made you other will not be cleared. There you will find the material you have yours (before deleting profile) and ask those who have shared to delete those messages. I know, It is laborious, but I have already warned that we are in the difficult scenario.

Key 3. Locate external websites that mention you and negotiates remove your tracks

This can be done by specific engine searches, for example putting your full name in quotes. That includes images, content writing, videos ... The difference in unquoted or is not important:

For example, If I search Guillem Recolons I get 61.100 results, but from page 4.000 Many of Google results refer only to Guillem or only Recolons. If I search "Guillem Recolons"encounter 44.000 results, but all allied and accurate. That means there is no more accurate results near 20.000 results that have nothing to do with me.

From this point, you must begin negociation. According to the so-called "law of forgetting" Google, if it is content with many years, you have the right to have it removed. My advice is that you do with a lawyer, you may spend some money, but you'll gain hours of life and you will save many concerns.

If you're census in any country of the European Union, Here's the Google form called "Withdrawal according to the Privacy Act EU”.

Nevertheless, we have some very complicated: eliminating official positions in companies. If you are or have been administrator, attorney, treasurer or any deed required function, my advice is to go directly to a law firm.

Key 4. Do not point it at official competitions (or Leete before the fine print)

If you're runner in Spain, possibly you know that anyone can see your brand on the web Runedia. How? What you have not asked permission? Surely yes, But we do not read the fine print.

There are plenty of traps on the Internet that can give us a distaste. I know many of my clients before the first session I knew his home address and home phone. How is it possible? For websites with bad intentions, kind Softonic, that in exchange for download a "free" software are left with your details and sell them to third parties. You can avoid reading the fine print or just looking for a payment page. Everything too cheap it's eventually expensive.

In general, distrusts everything on the Internet bears the word "free" as for me, give my data is breaking my privacy.

Key 5. Remove your email accounts, telephone number and applications

All email accounts you used so far for social networks, online shopping, business groups, school, gmail, must be removed. You can create a new, yes, from an internet cafe, from a non-recognizable IP, and does not contain your name.

Same with mobile phone. You can now sell or give away, and make a model vintage Nokia without an Internet connection with a new number. Waivers to instant messaging, logically (Whatsapp, Messenger, Telegram…) because if not, your data is held by giants like Facebook ...

In consecuense, remove all applications, but not before unsubscribe officially, with elimination of your data. On the contrary, will continue running through the digital underworld and not achieve one Invisible personal brand.

OK, I welcome you to 1990

You've got it. No need you to go to Mt., but remember to take the life we ​​led up 1990. Go to a pay phone to call. Send letters with no return address. Do not use any electronic devices, and lead tracking or less if geolocation. Read newspapers and books on paper (while there)…

You've got nearly a Invisible personal brand. At least, It will only be visible to you who you choose. It is a life choice, and you have every right to do so. I still do not know anyone who has gotten, this social isolation is complex. If you know someone, I invite you to have that experience in the comments, Maybe we can write a book ...

Have a nice week!

Image by Tottem Torro on Shutterstock.com

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Guillem Recolons
Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

I collaborate with Ponte en Valor, Brandergizers, Soymimarca, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, I participate in the Graduate Social Media of UPF, ISDI, EMBA IESE, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.
2 replies
  1. Pere Schell
    Pere Schell says:

    Interesting reflection Guillem, but now almost impossible target.

    I say almost, because if someone proposes, I'm sure you can manage to get. If the minute five of birth, before having graphing name on your personal profile, and you practice the heel prick test. Involuntarily, you just leave your first personal mark in test form called mandatory screening or neonatal screening in order to diagnose rare diseases in advance. From that moment, wanting or not, You're leaving traces everywhere.

    Let's see who is aiming to challenge. If you can imagine, creatively, You can actually.

    Reply
    • Guillem Recolons
      Guillem Recolons says:

      Hello Peter! You are right. In the post there is a point of irony, since it is impossible not to communicate. What I look for is that those who still think they can skip the control of "big brother" (Orwell version) they are wrong. Unless you become hermits, of course. Thanks for write! A hug!

      Reply

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