Are you also a digital vagabond?

Y tú… Are you also a digital vagabond?

bum, gives. (RAE)
the lat. vagabundus.

1. adj. That wanders and has no fixed abode and regular livelihood. app. a pers., in. t. c. s.

What is a digital vagabond?

Today I woke up eager to cure a simple but great content about it, about him vagabundismo digital. The text that brings me to this definition is the specialist career branding Niels Reib, and specifically its post Are you making this mistake when you brand yoursef?

My definition of digital hobo is one who lacks a proper place (web blog) network and social network wanderer walks on social network.

Who talked about it for years is the great Alfonso Alcántara, refieriendo to “homeless” digital.

What if your favorite social network disappears?

Have you ever done this question? Do you think that will not happen? Of course. Maybe you do not remember networks like Tuenti, Vine, Meerkat,… If a social network disappears away everything you've written, all pictures you have shared, all you had friends there, all conversations, likes… All is lost…

And at the rate we're going we guarantee that nobody Twitter or Google + still exist in 5 years old , or at least there in the same way as they are now. No network has guaranteed the future: shopping, mergers, deadly virus… I do not want to be apocalyptic, but unfortunately everything is vulnerable. Like us.

Are you in Internet rental?

In the world there are more people without blog with blog, and that is a good reason to have and feeding one. And I say feed because feed is more important than just having him there regularly abandoned.

If your decision is to be rent online, perfect, keeps jumping social network social network. Now mola Instagram… come! All Instagram! but ask yourself: Are You run or you run?

Networks understood as a bar, as a repository, Instead of content curation and place of conversation

I prefer to understand social networks as a transit, as the bar area or city that we visited from time to time because we love its people and vermouth. In the bar we can talk to those behind and in front of the bar (markets are conversations), we can bring our fresh news and other (content curation).

Ese bar, Call it the Facebook Bar, we love, but he's not the only one. There are other bars that we also like, some more formal, type cocktelerias (The Linkedin Bar), more dangerous but interesting (The Twitter Bar), others in an art gallery (The Pinterest Bar), others with high-level discussions (The BeBee Bar), others…

Your digital home

If you've tired of going from bar to bar, If you're tired of going to rent, Internet offers the possibility of having your own home. you must not ask for a very strong mortgage, your biggest investment will be time. A This is called having a web or blog (or both integrated) own.

free formats 100%

So much as Blogger, Tumblr , Medium or Wix are free platforms. I advise reading this article Antevenio which defines the characteristics and advantages of each platform. Each has its world, their public, his fans…

premium Format

Definitely, mambo queen is, the platform that has thousands of developers worldwide templates. companies like The Walt Disney Company, Sony Music, Chicago SunTimes, Bloomberg, Vogue, Mercedes Benz, The Newyorker, Time, Fortune… utilizan WordPress.

But not only large corporations; too many influential people use. Beyoncé, Justin Bieber, Kylie Minogue, The Rolling Stone, Usain Bolt and thousands more.


The free formats have hundreds of video tutorials on how to manage, Premium WordPress require professional help (more than advisable), because we need to hire domain, hosting, buy a template, generating content based, create an SEO strategy and, very important, keep it safe from malware, attacks, obsolescences…

The best, a well-connected digital home with the outside

Have more or less time available, Ideally, it stops being a tramp and jump into the digital blog. I would start trying some of the free formats, and once familiar with the subject, advance towards professional site

If we can work on a personal branding strategy properly, we know what we publish, what style (our, of course), how often, which categories, can cure what content sources…

If we reach that point, no longer will rely on social networks, but networks are to our service. To do blogs (like this, that -indeed- es WordPress) You have windows to the outside calls everyone who subscribes RSS (the most important) and buttons to share content on social networks.


My blog is 2007, in a few months will comply 10 years old . Many years as me know that blogs are dead.

Stop being a digital vagabond and build your own home on the internet. That can be your best brand legacy.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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