advantages of being a brand ambassador

8 ventajas de ser embajador de marca en tu empresa

To be Internal brand ambassador or brand ambassador your company has infinite advantages for the organization. And for you. In many talks business professionals ask me what they stand to gain by sharing corporate information. It is a recurring issue, I decided to dedicate this article.

Part 1. If you do not feel the shirt, Team changes

It's rough, but that's how it is… How long do you think will happen to your colleagues and bosses know and notice that you have a certain pride of ownership?

If your values ​​are not aligned with your company or its brands, think a bit before moving forward. What happens to you it may be due to several reasons:

  • You came because you wanted a job at all costs and no matter where you
  • Circumstances have changed, new address, new business philosophy
  • You are in a toxic team, breathing is increasingly difficult
  • Perhaps you do not realize, and toxic person is you

In this case, The best thing to do is start looking for something else. For your own good. By your peers and your company.

Part 2. T feel, but you do not have time

You are not an isolated case. The 99% professionals allege lack of time to be spokespersons for your company. And all, This is a question of priorities.

The #notengotiempo syndrome should be changed #estonomeinteresa. And of course, if not interested, Why spend one minute? Of course, the cuts will not make you earn more money, but thanks to the sum of corporate efforts and personal, Company brands can be seen strengthened. And what is good for brands your company is good for you.

Part 3. Do not look like employee, you are a shareholder, a part of the brand is yours

Why not. With all hours, effort, know-how (hateful palabro) and even affection that you've made brand, Do not you think it's a little yours? You may not have shares in the strictly commercial sense, but emotionally this brand is yours, or at least a little yours.

I have had the good fortune to be very proud of all companies and brands we have worked. And surely none was perfect, but to take part of my DNA, those marks were part of my heritage.

Yes now, the advantages of being brand ambassador (para ti)

Think big. When you work for a brand, you do in all areas

We tend to focus only on our tasks, our job description. But nonconformists professionals always go further and look for the brand globally. There's the big difference between someone who “meets” or someone who brings. Prevents the trees will not let you see the forest.

I know the first people to be the last

You get the freshest news of your company and its brands. In an advanced program, you will create content for a corporate blog that will take your signature.

Put your professional brand value

You may have created a career based on what you've shared on your social networks. When you share content from your organization, Besides being a natural, you start to build your professional brand to make a field of expertise. In a nutshell, corporate branding personal branding projects.

Create relations level 1

Often we complain about not having time to create professional relationships. So, Why not do it from the networks? LinkedIn and other networks allow access to potential customers, potential partners, providers, prescribers. Perhaps the virtual environment is not as authentic, but lack of time / space, It is a more than good alternative.

Acquires new digital skills

Perhaps you know interact, Share content, Network talk. But do you know where to find the best content (without your mailbox is full mails)? Do you know how to save and categorize links? Do you know how to treat SEO professional networks? You know how to stop programmed the contents of an entire week? Do you know what are the best times to post on each network?

Definitely, the training that brings these programs is of great value, and contributes to add communication skills and digital.

You are more credible than your brand take that responsibility how?

We've talked a lot about Edelman Trust which is published every year. Employees and people like us offer more confidence that CEO, steering committees, analysts…

That means that in a crisis situation, reinforcing your role to the Department. Communication can be crucial. Nobody talks to brands. People understand to people. Among the advantages of being brand ambassador, building trust is one of the most important.

You like to play? This is a game, and he has prize

If a program Employee Advocacy programs (so it called technically) It's well done, It includes a portion of gamificación. Come on, there are points, awards… Isn't it?. Money no. But some very custom-made gifts.

Recognition, influence, success

Finally, wearing the shirt of your brand will become not only spokesman, also a professional recognized and influential. Between your computer and the digital environment your business, no longer a reflection of the real world online.

Someone influential is an informal leader, as defined Eva Collado. You may not have the title or position, but everyone attends the informal leader when it comes to solving a problem.

In my opinion, success is a measure that everyone should define. Define what is success for you, and you see how co-participant in your brand comes into play. In the book The Social Employee You will find several case studies of companies like IBM, CISCO, DELL… who they have carried out these programs, multiplying the scope of the brand thanks to its people.


You see. The advantages of being brand ambassador are not just for the company, They are shared. The difficult thing is to break the fear to implement these programs. The marketing and communication prefer to use conventional means, not knowing that an employee advocacy program, when digital, is 100% measurable. The HR do not want to take on new responsibilities. It seems utopian, but the general direction is not involved in this, no program. Perhaps not even know your competition you may be applying. Come on! it's never too late.


Image: CC

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner Soymimarca, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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6 replies
  1. Juan Madueño Criado
    Juan Madueño Criado says:

    Awesome, Guillem, always resumes better than anyone concepts that attract me.

    Always, intuitively, I thought that since you work in a company, You must make their mark, and therefore, at which it produces, It is part of the same worker, and all together.

    If I find work, and the company allows me, of course arrimaré me to Employee-Advocacy programs.

    PD: my word know-how I love, hehehe.

  2. Xavier
    Xavier says:

    At your feet!
    Let us therefore…and it remains a source of inspiration.
    PD: Know-How I would also like, and sucedáneo “Expertise” not just convinced me, so I will continue mixing until you find the right palabro.

    • Guillem Recolons
      Guillem Recolons says:

      thanks Xavier!
      I remember when I worked at J. Walter Thompson, President convened an internal competition to find a good translation of “top of mind”. It was deserted, and we were about 150 contestants. There are difficult to translate expressions, and surely “know how” is one of them. Thanks for write!

  3. juan jose serrano jimenez
    juan jose serrano jimenez says:

    Thanks for the article Guillem, It seemed very interesting to me.
    If we as managers feel our workers who are part of the DNA of the company, and we get a sense of shared have gained much ground. Especially with the rise of Social Media, It is important that our employees are the first to energize the contents of our networks.

    • Guillem Recolons
      Guillem Recolons says:

      Thanks to you, Juan Jose for comment. The key has a lot to do with feelings, the new emotional compensation. Totally agree. And if it is important for workers to share content on social media, it is equally important to have the placet of management to make it at any time. Thanks again!


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