10 advantages of networking offline

Ten advantages of offline networking

Ten advantages of offline networking
5 (100%) 1 vote

What is offline networking?

Offline networking is pure contact management . It is detaching from the computer screen, leaving home or office to attend events, reading books, watching movies or giving talks, among many other things. Perhaps this may seem boring or politically incorrect in 4.0, but believe me, it's fantastic.

I spend many hours in front of the screen, but I wish they were less. Out there there's a world. Few days ago, talking to a colleague, We talked about the power of offline networking compared to online. I'm not quite much about “ten advantages” and all that, but the numbers are magical and allow succinctly explain what has offline networking that has not (yet) online:

Benefits of networking offline

  1. Breaking the sense of isolation it produces be a few hours or all day at the computer. No videoconferencing can replace a good hug or a good handshake.
  2. Have a beer or coffee with a friend, a client, a collaborator. That does not even exist on the network. And our message can work in a relaxed way, with storytelling included.
  3. Exchanging paper cards. It may seem vintage, but I still have cards of the 90. Possibly they are useless, but remember it's like a photo album, It stimulates memory and can cause a desire to search for someone who left their mark. Although today it is easy to connect via many channels online, there's nothing like meeting in a real event.
  4. Put a face and voice people whose profiles are really old pictures and tunned. Do you imagine putting a face geek (freak digital) you've met before in a social network?
  5. The emotions, the senses, are transmitted more efficiently “Live”. The sum of verbal and nonverbal gives a complete result, which together with odors, tactile sensations, it becomes almost perfect.
  6. The ability to distinguish between friends, known and greated -paraphrasing Josep Pla-, It is greater in the street network, where we receive friend requests from people you do not know anything. I claim that differential treatment. Not the same a close neighbor beyond someone who was young couple or a customer. Our personal brand is activated to bring up the networker within us.
  7. Share information it is easier. If I have a computer problem you can solve a I online forum. But those who were born before 2000 we prefer to tell someone before us and tell us what buttons you need to press. Perhaps augmented reality will change some of these issues, but even today I do not see that this technology is applied massively.
  8. The qualitative value of a meeting is greater, since it involved the 5 senses. No vintage photos, our face is real, our actions speak for us. You may know attending a conference at 10 people, many fewer than possibly read this post, but its value will be higher.
  9. It is where it is generated true elevator pitch, a short speech where our value proposition should achieve a second meeting with a prospective client or stakeholder.
  10. To summarize I will say that, in person, real interactions often create a more favorable environment.

TED and TEDx, an opportunity for offline networking

TEDx and TED talks are a unique opportunity for the offline networking. While that remains are the videos, a publisher, The moment is unique and unrepeatable.

If you have occasion to be for Barcelona 22 of March 2019, Do not miss TEDxEixample 2019 in Antiga Fàbrica Damm. A place to learn, know, to experience. And the poster of this year can not be more powerful:

speakers TEDxEixample 2019

Some time ago I wrote a post titled There is a coffee that wants to know us, it is still valid. Of course, there is nothing wrong with continuing our networking online; metrics are always interesting. But sometimes, and today is a day to do it, we must reclaim handshakes and hugs as the great humorist Victor Parrado, a real fan of offline networking.

 

Business card image by Unuchko Veronika on Shutterstock.com

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Guillem Recolons
Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

I collaborate with Ponte en Valor, Brandergizers, Soymimarca, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, I participate in the Graduate Social Media of UPF, ISDI, EMBA IESE, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.
11 replies
  1. Alere Mjoe
    Alere Mjoe says:

    Really, It is true, Can you imagine a person in a way, and surprise, when you see it is totally different.

    Handshake, the look, …a lot of things that just are when you come face to face.

    thanks Guillem

    Reply
    • Guillem Recolons
      Guillem Recolons says:

      Thanks for writing Anouk. Believe it or not, Linkedin groups as "social marketing" and similar, I have crushed saying that there is nothing better than networking online. You see?, there are tastes for everyone.

      Reply
  2. Celia Hil
    Celia Hil says:

    See you at the TED Guillem enjoy 😉 Power “meat and bone”, remains key to personal and professional relationships and more today in this environment VUCA.

    Reply
  3. Lucia (and SEO)
    Lucia (and SEO) says:

    Hi Guillem,
    You've touched a nerve with Article. This is my topic of conversation with many colleagues guild because I, despite being SEO and devote to digital marketing , I move offline.

    For me it is very useful but was aware of the true value that means going outside when last year I studied Lean Startup (design methodology that enables agile business) and I had to validate my assumptions about my business model STREET.

    Why on the street? considering that we live in the digital age could have done a questionnaire and pass it through networks, contacts, etc., etc. As well because as you point, Contacts offline we can have access to emotions, see shining eyes when a person, see what makes you smile, laugh…or that makes you excited because he has touched “the fiber”. These insights not give Google Analytics, statistics and social networks (for good and faces that are)

    Because there is nothing that mitigates physical contact and physical contact that enriches, although difficult at first exit “Cave”.

    A hug, William.

    Reply
    • Guillem Recolons
      Guillem Recolons says:

      Hi Lucia! I understand you perfectly. Precisely who we spend a lot of time behind screens have much need to activate our senses in real life. And you are right, Google Analytics does not explain everything… Emotions are on the street, in your street. Thanks for the comment, even online describes an emotion. A hug!

      Reply

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