Word of mouth marketing: A case of high creativity, low budget

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A satisfied customer Trader Joe, a grocery store, decides to create a home video speaking well of your favorite store. Hang it on youtube. A few days, the video becomes one of the most viewed ads In the net.

The secret? The video quality is not good, but the autor has versionado one conocida samba and he has put a clever text on the products that are there. But the key has been the “word of mouth“, better known herein as “mouth, ear”. That has allowed to exceed 230.000 screenings, almost nothing!!.

 

 

 

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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  1. […] sigue siendo el medio de comunicación más efectivo que existe es lo que los anglosajones llaman Word-Of-Mouth (WOM) y aquí podríamos llamar boca-oreja. That is to say, utilizar a nuestros círculos de influencia […]

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