Word of mouth marketing: A case of high creativity, low budget

Un cliente satisfecho de Trader Joe, a grocery store, decide to create a home video by talking well about your favorite store. Lo cuelga en Youtube. A few days, el vídeo se convierte en uno de los anuncios más vistos on the net.

The secret? Video quality is not good, pero el autor ha versionado una conocida samba y le ha puesto un texto ingenioso sobre los productos que allí se encuentran. Pero la clave ha sido elword of mouth“, más conocido aquí como “ear mouth”. Eso ha permitido que se superen los 230.000 Views, casi nada!!.




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