And Soymimarca removed the pacifier

Yesterday was a year since Soymimarca Opened its doors. As many know, I am involved in this project to the eyebrow personal branding. The truth is that it has been an interesting year, full of ideas, project, experiences, in haste, nerves, customers, contributors, friends, joys, hopes.

Even if it looks like a lie, the project continues. And I say that you know that many new business initiatives do not pass the first year. Soymimarca has managed to consolidate in the landscape of personal branding with a pretty good note. And it has passed the first year. Now, without pacifiers and diapers, faces a second phase full of challenges.

During this year there have been very good initiatives in this field worth mentioning: Javier Zamora with his Oidea Communication, Arancha Ruiz which has converted his “Cracks stories” a very powerful personal brand format, Ruth Rios and his team at Verbung Communication, Jane Rodriguez Trunk from TBC-Aranda Group, Jessica Rius, Pablo Adán says MGT Communication, which “fichamos” for the project Soymimarca, and some more…

Teachers, those who have paved the way, still there. Thank you Andrés Pérez Ortega and thanks Neus Arques for encouraging us to follow day by day.

There has also been a dark side, the false gurus who have invaded the market sold as magic formulas or personal brand online “creative” personal branding. It is unavoidable, but what is and is what will remain.

Either way, this second year promises. If someone has lost the book that gives Soymimarca “Personal and Transferable. A year of intensive personal brand” It is still time. Simply subscribe (no RSS) by e-mail blog ready. www.soymimarca.com

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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• From influencers to influentials (a substantial change) - 6 December, 2019
• When facts are imposed on such (good personal brand) - 29 November, 2019
• The impulse of social conscience and personal brand - 23 November, 2019

See all my publications