Guillem Recolons – Personal Branding & Employee Advocacy

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¿QUIERES que tu organización conecte mejor con sus stakeholders, mejore su credibilidad, y aumentar su VALOR? 
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SOLUCIONES HUMAN BRANDING PARA ORGANIZACIONES

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Cualquier programa de personal branding corporativo debe iniciarse desde los changemakers, las personas que gestionan el cambio.
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El mejor medio de comunicación y transmisión de confianza está dentro de la empresa. Los embajadores de marca internos.
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[av_iconlist_item title=’Marca Profesional en la Empresa’ link=” linktarget=” linkelement=” icon=’ue83c’ font=’entypo-fontello’ av_uid=’av-4qvynb’]
Talleres de formación in-company para descubrir, desarrollar y proyectar la marca personal de los profesionales en alineación con la corporativa.
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Taller de formación: Los argumentos racionales no bastan para generar relaciones. En plena 4ª revolución industrial el relato es necesario como elemento conector
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[av_iconlist_item title=’Conferencias sobre Valores y Marca’ link=” linktarget=” linkelement=” icon=’43’ font=’entypo-fontello’ av_uid=’av-32xm13′]
La humanización del branding corporativo es clave. Los valores (superpoderes) personales suman a la marca, y los entornos digitales multiplican el impacto
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[av_iconlist_item title=’Conferencia: Si no aportas no importas’ link=” linktarget=” linkelement=” icon=’ue8c1′ font=’entypo-fontello’ av_uid=’av-v7s8cn’]
La propuesta única de valor es la razón por la que alguien elige una marca. ¿Qué nos diferencia como profesionales?, ¿cómo lo comunicaremos?
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Todo deja marca, lo que decimos y lo que callamos, lo que hacemos y lo que no hacemos. En un mundo hiperconectado, el valor ya no se supone, se demuestra

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Mientras la comunicación tradicional pierde eficacia, sabemos que el 90% de personas confía en recomendaciones de personas afines. Las empresas necesitan ver la oportunidad P2P

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Si no aportas, no importas. Identificar la propuesta de Valor de cada uno de los directivos y profesionales de una organización es hoy la necesidad  #1 antes de implementar cualquier estrategia de comunicación

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Acompañados llegamos más lejos
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BLOG HUMAN BRANDING ENTRADAS RECIENTES

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